Funeral services · Metro area · North Carolina
Funeral homes in the Winston-Salem, NC metro area
The funeral homes in the Winston-Salem, NC metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #112 of 377 scored metro areas
#5 of 15 scored metro areas based in North Carolina
- Listings
- 52
- 11 chain locations (21%)
- Official establishments
- 33
- 0.0% since 2019
- Household spending a year
- $40.2M
- On funerals · $143 a household
- Spending per listing
- $773K
- 14% above the U.S.
- Listings per 10k households
- 1.8
- 14% below the U.S.
- Population, 2025
- 712,206
- +5.3% since 2020
See the funeral homes around any address in the Winston-Salem metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Winston-Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $143 per household (in line with the U.S. average), households in the Winston-Salem metro area spend about $40.2M a year on funerals. That works out to $773K per home, 14% above the U.S. figure of $679K.
There are 52 funeral homes on map listings in the Winston-Salem metro area as of September 2026. Of those, 11 are chain locations, or 21%, against 10% across the U.S. That is 1.8 per 10,000 households, 14% below the U.S. rate of 2.1.
In 2023, official counts showed 33 businesses with payroll in the Winston-Salem metro area classed as funeral homes and funeral services, unchanged from 2019. That is one for every 8,533 households, against one for every 8,510 across the U.S.
Population estimates show the Winston-Salem metro area grew 5.3% from 2020 to 2025, faster than the U.S. (+3.1%). For funeral homes, the Winston-Salem metro area has a Groundwork market score of 62 (upper middle): #112 of 377 scored metro areas and #5 of 15 scored metro areas based in North Carolina.
How the Winston-Salem metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winston-Salem metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.8 | 2.3 | 2.1 |
| Spending per listing | $773K | $582K | $679K |
| Households per official establishment | 8,533 | 8,267 | 8,510 |
| Official establishment growth, 2019–2023 | 0.0% | +0.4% | −1.7% |
| Population growth, 2020–2025 | +5.3% | +7.2% | +3.1% |
| Spending per household on funerals | $143 | $135 | $143 |
| Median household income | $65,975 | $72,388 | $80,734 |
| Groundwork market score | 62 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 330.0% over the period
- Employees, 2023
- 317
- Annual payroll, 2023
- $13.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5211 chain locations
- Listings at the U.S. rate for this spending
- 59The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Winston-Salem metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Winston-Salem metro area
- Population, 2025 estimate
- 712,206+5.3% since 2020
- Households
- 281,596
- Median age
- 41.5
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,009 sq. mi.
- People per square mile
- 343
- Median household income
- $65,975+29.9% vs. 2015–2019, before inflation
- Average household income
- $90,215
- Median home value
- $233,300
- Jobs located here
- 278,334
- Daytime population
- 663,457Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Winston-Salem metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Winston-Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for funeral homes, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Winston-Salem metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wilmington, NC | 75 | 36 | 1.8 | $830K | +15.9% | #48 of 377 |
| 2Asheville, NC | 71 | 33 | 2.0 | $869K | +3.6% | #69 of 377 |
| 3Raleigh-Cary, NC | 66 | 75 | 1.3 | $872K | +12.6% | #90 of 377 |
| 4Durham-Chapel Hill, NC | 65 | 43 | 1.7 | $723K | +7.5% | #96 of 377 |
| 5Winston-Salem, NC | 62 | 52 | 1.8 | $773K | +5.3% | #112 of 377 |
| 6Charlotte-Concord-Gastonia, NC-SC | 58 | 184 | 1.7 | $707K | +10.1% | #132 of 377 |
| 7Burlington, NC | 52 | 15 | 2.1 | $649K | +8.5% | #162 of 377 |
| 8Pinehurst-Southern Pines, NC | 51 | 14 | 3.2 | $541K | +10.3% | #172 of 377 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 50 | 123 | 1.7 | $742K | +0.9% | #175 of 377 |
| 9Greensboro-High Point, NC | 47 | 70 | 2.2 | $613K | +4.1% | #195 of 377 |
Other business types in the Winston-Salem metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes62
Questions
How many funeral homes are in the Winston-Salem, NC metro area?
As of September 2026, map listings count 52 funeral homes in the Winston-Salem metro area. 11 of them (21%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 33 businesses with payroll classed as funeral homes and funeral services in 2023, unchanged from 2019.
How much do households in the Winston-Salem, NC metro area spend on funerals?
About $40.2M a year, or $143 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 52 funeral homes on map listings, it comes to $773K per home. It is estimated from the incomes of the 281,596 households in the Winston-Salem metro area and national spending patterns by income.
How does the Winston-Salem, NC metro area compare with the U.S. for funeral homes?
The Winston-Salem metro area has 1.8 funeral homes per 10,000 households, 14% below the U.S. rate of 2.1. Spending per home is $773K, 14% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Winston-Salem metro area would have about 59, against 52 on map listings. There is one business with payroll in the industry for every 8,533 households, against one for every 8,510 across the U.S. The official count held level from 2019 to 2023, against −1.7% for the U.S.
How fast is the Winston-Salem, NC metro area growing?
Population estimates put the Winston-Salem metro area at 712,206 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 281,596 households. The median household income in the Winston-Salem metro area is $65,975 a year, 18% below the U.S. median of $80,734. That rose 29.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Winston-Salem metro area scores 62 for funeral homes (upper middle), #112 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Winston-Salem metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Winston-Salem metro area
Screening a site or an acquisition in the Winston-Salem metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Winston-Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.