Funeral services · County · North Carolina
Funeral homes in Rowan County, NC
The funeral homes in Rowan County, NC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #286 of 1,472 scored counties
#15 of 67 scored counties in North Carolina
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $8.3M
- On funerals · $140 a household
- Spending per listing
- $751K
- 11% above the U.S.
- Listings per 10k households
- 1.9
- 10% below the U.S.
- Population, 2025
- 155,096
- +5.6% since 2020
See the funeral homes around any address in Rowan County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Rowan County spend about $8.3M a year on funerals, or $140 per household, 2% below the U.S. average. That is about $751K of household spending for each home on map listings, 11% above the U.S. figure of $679K.
Rowan County has 11 funeral homes on map listings as of September 2026. 2 of them (18%) are chain locations, against 10% across the U.S. That is 1.9 per 10,000 households, 10% below the U.S. rate of 2.1.
The official count of businesses with payroll classed as funeral homes and funeral services in Rowan County was 6 in 2023. That is one for every 9,817 households, against one for every 8,510 across the U.S.
Population estimates put the population change in Rowan County from 2020 to 2025 at +5.6%, faster than the U.S. (+3.1%). The Groundwork market score for funeral homes in Rowan County is 68 (upper middle), #286 of 1,472 scored counties and #15 of 67 scored counties in North Carolina. That puts it in the top quarter of counties.
How Rowan County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rowan County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.9 | 2.3 | 2.1 |
| Spending per listing | $751K | $582K | $679K |
| Households per official establishment | 9,817 | 8,267 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +0.4% | −1.7% |
| Population growth, 2020–2025 | +5.6% | +7.2% | +3.1% |
| Spending per household on funerals | $140 | $135 | $143 |
| Median household income | $65,725 | $72,388 | $80,734 |
| Groundwork market score | 68 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 6
- Employees, 2023
- 54
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Rowan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rowan County
- Population, 2025 estimate
- 155,096+5.6% since 2020
- Households
- 58,899
- Median age
- 40.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 512 sq. mi.
- People per square mile
- 293
- Median household income
- $65,725+31.9% vs. 2015–2019, before inflation
- Average household income
- $84,650
- Median home value
- $238,400
- Jobs located here
- 54,409
- Daytime population
- 138,541Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rowan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for funeral homes, numbered among those based in North Carolina, with Rowan County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brunswick County, NC | 94 | 11 | 1.6 | $1.1M | +26.5% | #14 of 1,472 |
| 2Henderson County, NC | 90 | 7 | 1.4 | $1.3M | +5.0% | #23 of 1,472 |
| 3Chatham County, NC | 89 | 7 | 2.1 | $861K | +11.0% | #27 of 1,472 |
| 4Lincoln County, NC | 82 | 6 | 1.6 | $927K | +13.2% | #50 of 1,472 |
| 5Carteret County, NC | 78 | 7 | 2.2 | $763K | +4.1% | #93 of 1,472 |
| 6Burke County, NC | 75 | 6 | 1.7 | $1M | +1.6% | #145 of 1,472 |
| 7Iredell County, NC | 75 | 13 | 1.7 | $803K | +12.9% | #150 of 1,472 |
| 8Buncombe County, NC | 75 | 23 | 2.3 | $784K | +2.9% | #151 of 1,472 |
| 9Wake County, NC | 73 | 49 | 1.1 | $1M | +11.2% | #180 of 1,472 |
| 10Davidson County, NC | 72 | 11 | 1.6 | $930K | +6.6% | #196 of 1,472 |
| 15Rowan County, NC | 68 | 11 | 1.9 | $751K | +5.6% | #286 of 1,472 |
Other business types in Rowan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes68
Questions
How many funeral homes are in Rowan County, NC?
Map listings as of September 2026 show 11 funeral homes in Rowan County. 2 of them (18%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 6 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Rowan County, NC spend on funerals?
About $8.3M a year, or $140 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 11 funeral homes on map listings, it comes to $751K per home. It is estimated from the incomes of the 58,899 households in Rowan County and national spending patterns by income.
How does Rowan County, NC compare with the U.S. for funeral homes?
Rowan County has 1.9 funeral homes per 10,000 households, 10% below the U.S. rate of 2.1. Spending per home is $751K, 11% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Rowan County would have about 12, against 11 on map listings. There is one business with payroll in the industry for every 9,817 households, against one for every 8,510 across the U.S.
How fast is Rowan County, NC growing?
Population estimates put Rowan County at 155,096 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 58,899 households. The median household income in Rowan County is $65,725 a year, 19% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rowan County scores 68 for funeral homes (upper middle), #286 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rowan County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Rowan County
Screening a site or an acquisition in Rowan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.