Funeral services · Metro area · North Carolina
Funeral homes in the Pinehurst-Southern Pines, NC metro area
The funeral homes in the Pinehurst-Southern Pines, NC metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #172 of 377 scored metro areas
#8 of 15 scored metro areas based in North Carolina
- Listings
- 14
- 0 chain locations (0%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $7.6M
- On funerals · $172 a household
- Spending per listing
- $541K
- 20% below the U.S.
- Listings per 10k households
- 3.2
- 52% above the U.S.
- Population, 2025
- 110,619
- +10.3% since 2020
See the funeral homes around any address in the Pinehurst-Southern Pines metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pinehurst-Southern Pines metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 14 funeral homes in the Pinehurst-Southern Pines metro area. None of them are chain locations, against 10% across the U.S. That comes to 3.2 for every 10,000 households, 52% above the U.S. rate of 2.1.
Households in the Pinehurst-Southern Pines metro area spend about $7.6M a year on funerals, or $172 per household, 21% above the U.S. average. That is about $541K of household spending for each home on map listings, 20% below the U.S. figure of $679K.
The official count of businesses with payroll classed as funeral homes and funeral services in the Pinehurst-Southern Pines metro area was 8 in 2023. That is one for every 5,502 households, against one for every 8,510 across the U.S.
Between 2020 and 2025, the population of the Pinehurst-Southern Pines metro area grew 10.3%, faster than the U.S. (+3.1%). For funeral homes, the Pinehurst-Southern Pines metro area has a Groundwork market score of 51 (upper middle): #172 of 377 scored metro areas and #8 of 15 scored metro areas based in North Carolina.
How the Pinehurst-Southern Pines metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pinehurst-Southern Pines metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 2.3 | 2.1 |
| Spending per listing | $541K | $582K | $679K |
| Households per official establishment | 5,502 | 8,267 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +0.4% | −1.7% |
| Population growth, 2020–2025 | +10.3% | +7.2% | +3.1% |
| Spending per household on funerals | $172 | $135 | $143 |
| Median household income | $86,080 | $72,388 | $80,734 |
| Groundwork market score | 51 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 61
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 140 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Pinehurst-Southern Pines metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pinehurst-Southern Pines metro area
- Population, 2025 estimate
- 110,619+10.3% since 2020
- Households
- 44,013
- Median age
- 44.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 698 sq. mi.
- People per square mile
- 150
- Median household income
- $86,080+43.6% vs. 2015–2019, before inflation
- Average household income
- $107,924
- Median home value
- $351,400
- Jobs located here
- 42,923
- Daytime population
- 109,477Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pinehurst-Southern Pines metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Pinehurst-Southern Pines metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for funeral homes, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Pinehurst-Southern Pines metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wilmington, NC | 75 | 36 | 1.8 | $830K | +15.9% | #48 of 377 |
| 2Asheville, NC | 71 | 33 | 2.0 | $869K | +3.6% | #69 of 377 |
| 3Raleigh-Cary, NC | 66 | 75 | 1.3 | $872K | +12.6% | #90 of 377 |
| 4Durham-Chapel Hill, NC | 65 | 43 | 1.7 | $723K | +7.5% | #96 of 377 |
| 5Winston-Salem, NC | 62 | 52 | 1.8 | $773K | +5.3% | #112 of 377 |
| 6Charlotte-Concord-Gastonia, NC-SC | 58 | 184 | 1.7 | $707K | +10.1% | #132 of 377 |
| 7Burlington, NC | 52 | 15 | 2.1 | $649K | +8.5% | #162 of 377 |
| 8Pinehurst-Southern Pines, NC | 51 | 14 | 3.2 | $541K | +10.3% | #172 of 377 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 50 | 123 | 1.7 | $742K | +0.9% | #175 of 377 |
| 9Greensboro-High Point, NC | 47 | 70 | 2.2 | $613K | +4.1% | #195 of 377 |
Other business types in the Pinehurst-Southern Pines metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes51
Questions
How many funeral homes are in the Pinehurst-Southern Pines, NC metro area?
There are 14 funeral homes on map listings in the Pinehurst-Southern Pines metro area as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 8 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Pinehurst-Southern Pines, NC metro area spend on funerals?
About $7.6M a year, or $172 per household. That is 21% above the U.S. average (an index of 121, where 100 is the U.S. average). Spread across the 14 funeral homes on map listings, it comes to $541K per home. It is estimated from the incomes of the 44,013 households in the Pinehurst-Southern Pines metro area and national spending patterns by income.
How does the Pinehurst-Southern Pines, NC metro area compare with the U.S. for funeral homes?
The Pinehurst-Southern Pines metro area has 3.2 funeral homes per 10,000 households, 52% above the U.S. rate of 2.1. Spending per home is $541K, 20% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Pinehurst-Southern Pines metro area would have about 11, against 14 on map listings. There is one business with payroll in the industry for every 5,502 households, against one for every 8,510 across the U.S.
How fast is the Pinehurst-Southern Pines, NC metro area growing?
Population estimates put the Pinehurst-Southern Pines metro area at 110,619 people in 2025, up 10.3% since 2020, faster than the U.S. (+3.1%). It has 44,013 households. Median household income in the Pinehurst-Southern Pines metro area is $86,080, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pinehurst-Southern Pines metro area scores 51 for funeral homes (upper middle), #172 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pinehurst-Southern Pines metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Pinehurst-Southern Pines metro area
Screening a site or an acquisition in the Pinehurst-Southern Pines metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pinehurst-Southern Pines metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.