Groundwork

Funeral services · County · North Carolina

Funeral homes in Wayne County, NC

Competitor counts, household spending and official business counts for funeral homes in Wayne County, NC, set against other counties and the U.S.

Groundwork market score · out of 100

Score 38 out of 100: Lower middle

Ranked #1,042 of 1,472 scored counties
#54 of 67 scored counties in North Carolina

Listings
20
0 chain locations (0%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$6.2M
On funerals · $130 a household
Spending per listing
$308K
55% below the U.S.
Listings per 10k households
4.2
Twice the U.S.
Population, 2025
122,278
+3.8% since 2020

See the funeral homes around any address in Wayne County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Wayne County spend about $6.2M a year on funerals, or $130 per household, 9% below the U.S. average. Spread across 20 funeral homes, that is $308K per home, 55% below the U.S. figure of $679K.

Wayne County has 20 funeral homes on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. That is 4.2 per 10,000 households, twice the U.S. rate of 2.1.

Official counts show 9 businesses with payroll classed as funeral homes and funeral services in Wayne County in 2023. That is one for every 5,279 households, against one for every 8,510 across the U.S.

Between 2020 and 2025, the population of Wayne County grew 3.8%, faster than the U.S. (+3.1%). For funeral homes, Wayne County has a Groundwork market score of 38 (lower middle): #1,042 of 1,472 scored counties and #54 of 67 scored counties in North Carolina.

How Wayne County compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Wayne County, NC compared with North Carolina and the U.S.
MeasureWayne CountyNorth CarolinaU.S.
Listings per 10k households4.22.32.1
Spending per listing$308K$582K$679K
Households per official establishment5,2798,2678,510
Official establishment growth, 2019–2023n/a+0.4%−1.7%
Population growth, 2020–2025+3.8%+7.2%+3.1%
Spending per household on funerals$130$135$143
Median household income$59,733$72,388$80,734
Groundwork market score3853

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9 → 9
Employees, 2023
67
Annual payroll, 2023
$2.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
200 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Wayne County

Population, 2025 estimate
122,278+3.8% since 2020
Households
47,507
Median age
38.3
Homes lived in by their owners
61%
Vehicles per household
2.0
Land area
554 sq. mi.
People per square mile
214
Median household income
$59,733+34.5% vs. 2015–2019, before inflation
Average household income
$79,980
Median home value
$178,700
Jobs located here
40,987
Daytime population
111,023Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wayne County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for funeral homes, numbered among those based in North Carolina, with Wayne County marked.

Top counties in North Carolina

Counties in North Carolina ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Brunswick County, NC94111.6$1.1M+26.5%#14 of 1,472
2Henderson County, NC9071.4$1.3M+5.0%#23 of 1,472
3Chatham County, NC8972.1$861K+11.0%#27 of 1,472
4Lincoln County, NC8261.6$927K+13.2%#50 of 1,472
5Carteret County, NC7872.2$763K+4.1%#93 of 1,472
6Burke County, NC7561.7$1M+1.6%#145 of 1,472
7Iredell County, NC75131.7$803K+12.9%#150 of 1,472
8Buncombe County, NC75232.3$784K+2.9%#151 of 1,472
9Wake County, NC73491.1$1M+11.2%#180 of 1,472
10Davidson County, NC72111.6$930K+6.6%#196 of 1,472
54Wayne County, NC38204.2$308K+3.8%#1,042 of 1,472

Other business types in Wayne County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Wayne County, NC?

Map listings as of September 2026 show 20 funeral homes in Wayne County. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 9 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in Wayne County, NC spend on funerals?

About $6.2M a year, or $130 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 20 funeral homes on map listings, it comes to $308K per home. It is estimated from the incomes of the 47,507 households in Wayne County and national spending patterns by income.

How does Wayne County, NC compare with the U.S. for funeral homes?

Wayne County has 4.2 funeral homes per 10,000 households, twice the U.S. rate of 2.1. Spending per home is $308K, 55% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Wayne County would have about 9, against 20 on map listings. There is one business with payroll in the industry for every 5,279 households, against one for every 8,510 across the U.S.

How fast is Wayne County, NC growing?

Population estimates put Wayne County at 122,278 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 47,507 households. The median household income in Wayne County is $59,733 a year, 26% below the U.S. median of $80,734. That rose 34.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 38 for funeral homes (lower middle), #1,042 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wayne County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Wayne County

Screening a site or an acquisition in Wayne County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.