Funeral services · County · North Carolina
Funeral homes in Rutherford County, NC
The funeral homes in Rutherford County, NC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #869 of 1,472 scored counties
#48 of 67 scored counties in North Carolina
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $4.1M
- On funerals · $154 a household
- Spending per listing
- $410K
- 40% below the U.S.
- Listings per 10k households
- 3.8
- 81% above the U.S.
- Population, 2025
- 65,745
- +2.1% since 2020
See the funeral homes around any address in Rutherford County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 10 funeral homes in Rutherford County. One of them (10%) is a chain location, against 10% across the U.S. That is 3.8 per 10,000 households, 81% above the U.S. rate of 2.1.
Households in Rutherford County spend about $4.1M a year on funerals, or $154 per household, 8% above the U.S. average. Spread across 10 funeral homes, that is $410K per home, 40% below the U.S. figure of $679K.
In 2023, official counts showed 8 businesses with payroll in Rutherford County classed as funeral homes and funeral services. That is one for every 3,330 households, against one for every 8,510 across the U.S.
Between 2020 and 2025, the population of Rutherford County grew 2.1%, slower than the U.S. (+3.1%). For funeral homes, Rutherford County has a Groundwork market score of 44 (lower middle): #869 of 1,472 scored counties and #48 of 67 scored counties in North Carolina.
How Rutherford County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rutherford County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.8 | 2.3 | 2.1 |
| Spending per listing | $410K | $582K | $679K |
| Households per official establishment | 3,330 | 8,267 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +0.4% | −1.7% |
| Population growth, 2020–2025 | +2.1% | +7.2% | +3.1% |
| Spending per household on funerals | $154 | $135 | $143 |
| Median household income | $51,410 | $72,388 | $80,734 |
| Groundwork market score | 44 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 8
- Employees, 2023
- 61
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Rutherford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rutherford County
- Population, 2025 estimate
- 65,745+2.1% since 2020
- Households
- 26,642
- Median age
- 44.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 565 sq. mi.
- People per square mile
- 115
- Median household income
- $51,410+20.7% vs. 2015–2019, before inflation
- Average household income
- $72,230
- Median home value
- $201,800
- Jobs located here
- 19,241
- Daytime population
- 55,091Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rutherford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for funeral homes, numbered among those based in North Carolina, with Rutherford County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brunswick County, NC | 94 | 11 | 1.6 | $1.1M | +26.5% | #14 of 1,472 |
| 2Henderson County, NC | 90 | 7 | 1.4 | $1.3M | +5.0% | #23 of 1,472 |
| 3Chatham County, NC | 89 | 7 | 2.1 | $861K | +11.0% | #27 of 1,472 |
| 4Lincoln County, NC | 82 | 6 | 1.6 | $927K | +13.2% | #50 of 1,472 |
| 5Carteret County, NC | 78 | 7 | 2.2 | $763K | +4.1% | #93 of 1,472 |
| 6Burke County, NC | 75 | 6 | 1.7 | $1M | +1.6% | #145 of 1,472 |
| 7Iredell County, NC | 75 | 13 | 1.7 | $803K | +12.9% | #150 of 1,472 |
| 8Buncombe County, NC | 75 | 23 | 2.3 | $784K | +2.9% | #151 of 1,472 |
| 9Wake County, NC | 73 | 49 | 1.1 | $1M | +11.2% | #180 of 1,472 |
| 10Davidson County, NC | 72 | 11 | 1.6 | $930K | +6.6% | #196 of 1,472 |
| 48Rutherford County, NC | 44 | 10 | 3.8 | $410K | +2.1% | #869 of 1,472 |
Other business types in Rutherford County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes44
Questions
How many funeral homes are in Rutherford County, NC?
There are 10 funeral homes on map listings in Rutherford County as of September 2026. One of them (10%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 8 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Rutherford County, NC spend on funerals?
About $4.1M a year, or $154 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 10 funeral homes on map listings, it comes to $410K per home. It is estimated from the incomes of the 26,642 households in Rutherford County and national spending patterns by income.
How does Rutherford County, NC compare with the U.S. for funeral homes?
Rutherford County has 3.8 funeral homes per 10,000 households, 81% above the U.S. rate of 2.1. Spending per home is $410K, 40% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Rutherford County would have about 6, against 10 on map listings. There is one business with payroll in the industry for every 3,330 households, against one for every 8,510 across the U.S.
How fast is Rutherford County, NC growing?
Population estimates put Rutherford County at 65,745 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 26,642 households. Median household income in Rutherford County is $51,410, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rutherford County scores 44 for funeral homes (lower middle), #869 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rutherford County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Rutherford County
Screening a site or an acquisition in Rutherford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.