Groundwork

Funeral services · Metro area · North Carolina

Funeral homes in the Durham-Chapel Hill, NC metro area

The funeral homes in the Durham-Chapel Hill, NC metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 65 out of 100: Upper middle

Ranked #96 of 377 scored metro areas
#4 of 15 scored metro areas based in North Carolina

Listings
43
4 chain locations (9%)
Official establishments
15
Businesses with payroll, 2023
Household spending a year
$31.1M
On funerals · $125 a household
Spending per listing
$723K
7% above the U.S.
Listings per 10k households
1.7
19% below the U.S.
Population, 2025
625,485
+7.5% since 2020

See the funeral homes around any address in the Durham-Chapel Hill metro area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Durham-Chapel Hill metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 43 funeral homes in the Durham-Chapel Hill metro area. Chain locations make up 9% of them, against 10% across the U.S. Per 10,000 households, that is 1.7, 19% below the U.S. rate of 2.1.

Household spending on funerals in the Durham-Chapel Hill metro area comes to about $31.1M a year: $125 per household, 12% below the U.S. average. That works out to $723K per home, 7% above the U.S. figure of $679K.

Official counts show 15 businesses with payroll classed as funeral homes and funeral services in the Durham-Chapel Hill metro area in 2023. That is one for every 16,550 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $399K has gone to businesses classed as funeral homes and funeral services in the Durham-Chapel Hill metro area.

Population estimates show the Durham-Chapel Hill metro area grew 7.5% from 2020 to 2025, faster than the U.S. (+3.1%). For funeral homes, the Durham-Chapel Hill metro area has a Groundwork market score of 65 (upper middle): #96 of 377 scored metro areas and #4 of 15 scored metro areas based in North Carolina.

How the Durham-Chapel Hill metro area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Durham-Chapel Hill, NC metro area compared with North Carolina and the U.S.
MeasureDurham-Chapel Hill metro areaNorth CarolinaU.S.
Listings per 10k households1.72.32.1
Spending per listing$723K$582K$679K
Households per official establishment16,5508,2678,510
Official establishment growth, 2019–2023n/a+0.4%−1.7%
Population growth, 2020–2025+7.5%+7.2%+3.1%
Spending per household on funerals$125$135$143
Median household income$83,500$72,388$80,734
Groundwork market score6553

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15
Employees, 2023
125
Annual payroll, 2023
$4.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
434 chain locations
Listings at the U.S. rate for this spending
46The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$399K

SBA-backed loans to businesses classed as funeral homes and funeral services in the Durham-Chapel Hill metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Durham-Chapel Hill metro area

Population, 2025 estimate
625,485+7.5% since 2020
Households
248,256
Median age
39.9
Homes lived in by their owners
62%
Vehicles per household
1.8
Land area
1,759 sq. mi.
People per square mile
342
Median household income
$83,500
Average household income
$120,978
Median home value
$396,100
Jobs located here
363,261
Daytime population
696,157Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Durham-Chapel Hill metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Durham-Chapel Hill metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Funeral homes across North Carolina

Every North Carolina market ranked →

The highest-scoring metro areas in North Carolina for funeral homes, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Durham-Chapel Hill metro area marked.

Top metro areas in North Carolina

Metro areas in North Carolina ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wilmington, NC75361.8$830K+15.9%#48 of 377
2Asheville, NC71332.0$869K+3.6%#69 of 377
3Raleigh-Cary, NC66751.3$872K+12.6%#90 of 377
4Durham-Chapel Hill, NC65431.7$723K+7.5%#96 of 377
5Winston-Salem, NC62521.8$773K+5.3%#112 of 377
6Charlotte-Concord-Gastonia, NC-SC581841.7$707K+10.1%#132 of 377
7Burlington, NC52152.1$649K+8.5%#162 of 377
8Pinehurst-Southern Pines, NC51143.2$541K+10.3%#172 of 377
Virginia Beach-Chesapeake-Norfolk, VA-NC501231.7$742K+0.9%#175 of 377
9Greensboro-High Point, NC47702.2$613K+4.1%#195 of 377

Other business types in the Durham-Chapel Hill metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Durham-Chapel Hill, NC metro area?

The Durham-Chapel Hill metro area has 43 funeral homes on map listings as of September 2026. 4 of them (9%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 15 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in the Durham-Chapel Hill, NC metro area spend on funerals?

About $31.1M a year, or $125 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 43 funeral homes on map listings, it comes to $723K per home. It is estimated from the incomes of the 248,256 households in the Durham-Chapel Hill metro area and national spending patterns by income.

How does the Durham-Chapel Hill, NC metro area compare with the U.S. for funeral homes?

The Durham-Chapel Hill metro area has 1.7 funeral homes per 10,000 households, 19% below the U.S. rate of 2.1. Spending per home is $723K, 7% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Durham-Chapel Hill metro area would have about 46, against 43 on map listings. There is one business with payroll in the industry for every 16,550 households, against one for every 8,510 across the U.S.

How fast is the Durham-Chapel Hill, NC metro area growing?

Population estimates put the Durham-Chapel Hill metro area at 625,485 people in 2025, up 7.5% since 2020, faster than the U.S. (+3.1%). It has 248,256 households. Median household income in the Durham-Chapel Hill metro area is $83,500, 3% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Durham-Chapel Hill metro area scores 65 for funeral homes (upper middle), #96 of 377 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Durham-Chapel Hill metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Durham-Chapel Hill metro area

Screening a site or an acquisition in the Durham-Chapel Hill metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Durham-Chapel Hill metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.