Funeral services · County · North Carolina
Funeral homes in New Hanover County, NC
Competitor counts, household spending and official business counts for funeral homes in New Hanover County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #198 of 1,472 scored counties
#11 of 67 scored counties in North Carolina
- Listings
- 15
- 2 chain locations (13%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $13.7M
- On funerals · $130 a household
- Spending per listing
- $910K
- 34% above the U.S.
- Listings per 10k households
- 1.4
- 33% below the U.S.
- Population, 2025
- 245,959
- +8.6% since 2020
See the funeral homes around any address in New Hanover County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 15 funeral homes in New Hanover County. 2 of them (13%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 1.4, 33% below the U.S. rate of 2.1.
At $130 per household (9% below the U.S. average), households in New Hanover County spend about $13.7M a year on funerals. Spread across 15 funeral homes, that is $910K per home, 34% above the U.S. figure of $679K.
Official counts show 9 businesses with payroll classed as funeral homes and funeral services in New Hanover County in 2023. That is one for every 11,651 households, against one for every 8,510 across the U.S.
Population estimates show New Hanover County grew 8.6% from 2020 to 2025, faster than the U.S. (+3.1%). New Hanover County scores 72 (upper middle) on the Groundwork market score for funeral homes, ranking #198 of 1,472 scored counties and #11 of 67 scored counties in North Carolina. That puts it in the top quarter of counties.
How New Hanover County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Hanover County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.4 | 2.3 | 2.1 |
| Spending per listing | $910K | $582K | $679K |
| Households per official establishment | 11,651 | 8,267 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +0.4% | −1.7% |
| Population growth, 2020–2025 | +8.6% | +7.2% | +3.1% |
| Spending per household on funerals | $130 | $135 | $143 |
| Median household income | $75,166 | $72,388 | $80,734 |
| Groundwork market score | 72 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 9
- Employees, 2023
- 122
- Annual payroll, 2023
- $4.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 152 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in New Hanover County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in New Hanover County
- Population, 2025 estimate
- 245,959+8.6% since 2020
- Households
- 104,856
- Median age
- 41.0
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 192 sq. mi.
- People per square mile
- 1,223
- Median household income
- $75,166+36.9% vs. 2015–2019, before inflation
- Average household income
- $107,828
- Median home value
- $387,800
- Jobs located here
- 128,058
- Daytime population
- 260,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New Hanover County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of New Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for funeral homes, numbered among those based in North Carolina, with New Hanover County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brunswick County, NC | 94 | 11 | 1.6 | $1.1M | +26.5% | #14 of 1,472 |
| 2Henderson County, NC | 90 | 7 | 1.4 | $1.3M | +5.0% | #23 of 1,472 |
| 3Chatham County, NC | 89 | 7 | 2.1 | $861K | +11.0% | #27 of 1,472 |
| 4Lincoln County, NC | 82 | 6 | 1.6 | $927K | +13.2% | #50 of 1,472 |
| 5Carteret County, NC | 78 | 7 | 2.2 | $763K | +4.1% | #93 of 1,472 |
| 6Burke County, NC | 75 | 6 | 1.7 | $1M | +1.6% | #145 of 1,472 |
| 7Iredell County, NC | 75 | 13 | 1.7 | $803K | +12.9% | #150 of 1,472 |
| 8Buncombe County, NC | 75 | 23 | 2.3 | $784K | +2.9% | #151 of 1,472 |
| 9Wake County, NC | 73 | 49 | 1.1 | $1M | +11.2% | #180 of 1,472 |
| 10Davidson County, NC | 72 | 11 | 1.6 | $930K | +6.6% | #196 of 1,472 |
| 11New Hanover County, NC | 72 | 15 | 1.4 | $910K | +8.6% | #198 of 1,472 |
Other business types in New Hanover County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes72
Questions
How many funeral homes are in New Hanover County, NC?
There are 15 funeral homes on map listings in New Hanover County as of September 2026. 2 of them (13%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 9 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in New Hanover County, NC spend on funerals?
About $13.7M a year, or $130 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 15 funeral homes on map listings, it comes to $910K per home. It is estimated from the incomes of the 104,856 households in New Hanover County and national spending patterns by income.
How does New Hanover County, NC compare with the U.S. for funeral homes?
New Hanover County has 1.4 funeral homes per 10,000 households, 33% below the U.S. rate of 2.1. Spending per home is $910K, 34% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, New Hanover County would have about 20, against 15 on map listings. There is one business with payroll in the industry for every 11,651 households, against one for every 8,510 across the U.S.
How fast is New Hanover County, NC growing?
Population estimates put New Hanover County at 245,959 people in 2025, up 8.6% since 2020, faster than the U.S. (+3.1%). It has 104,856 households. Median household income in New Hanover County is $75,166, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hanover County scores 72 for funeral homes (upper middle), #198 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Hanover County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in New Hanover County
Screening a site or an acquisition in New Hanover County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.