Groundwork

Funeral services · County · North Carolina

Funeral homes in Union County, NC

How Union County, NC compares with other counties and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 68 out of 100: Upper middle

Ranked #287 of 1,472 scored counties
#16 of 67 scored counties in North Carolina

Listings
15
0 chain locations (0%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$11.3M
On funerals · $134 a household
Spending per listing
$750K
11% above the U.S.
Listings per 10k households
1.8
14% below the U.S.
Population, 2025
267,674
+11.7% since 2020

See the funeral homes around any address in Union County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on funerals in Union County comes to about $11.3M a year: $134 per household, 6% below the U.S. average. That is about $750K of household spending for each home on map listings, 11% above the U.S. figure of $679K.

There are 15 funeral homes on map listings in Union County as of September 2026. None of them are chain locations, against 10% across the U.S. That comes to 1.8 for every 10,000 households, 14% below the U.S. rate of 2.1.

In 2023, official counts showed 9 businesses with payroll in Union County classed as funeral homes and funeral services. That is one for every 9,360 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $330K has gone to businesses classed as funeral homes and funeral services in Union County.

Population estimates put the population change in Union County from 2020 to 2025 at +11.7%, faster than the U.S. (+3.1%). The Groundwork market score for funeral homes in Union County is 68 (upper middle), #287 of 1,472 scored counties and #16 of 67 scored counties in North Carolina. That puts it in the top quarter of counties.

How Union County compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Union County, NC compared with North Carolina and the U.S.
MeasureUnion CountyNorth CarolinaU.S.
Listings per 10k households1.82.32.1
Spending per listing$750K$582K$679K
Households per official establishment9,3608,2678,510
Official establishment growth, 2019–2023n/a+0.4%−1.7%
Population growth, 2020–2025+11.7%+7.2%+3.1%
Spending per household on funerals$134$135$143
Median household income$102,900$72,388$80,734
Groundwork market score6853

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7 → 9
Employees, 2023
47
Annual payroll, 2023
$1.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
150 chain locations
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$330K

SBA-backed loans to businesses classed as funeral homes and funeral services in Union County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Union County

Population, 2025 estimate
267,674+11.7% since 2020
Households
84,237
Median age
39.7
Homes lived in by their owners
82%
Vehicles per household
2.2
Land area
633 sq. mi.
People per square mile
397
Median household income
$102,900+28.6% vs. 2015–2019, before inflation
Average household income
$137,492
Median home value
$417,300
Jobs located here
76,151
Daytime population
210,985Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Union County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Funeral homes across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for funeral homes, numbered among those based in North Carolina, with Union County marked.

Top counties in North Carolina

Counties in North Carolina ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Brunswick County, NC94111.6$1.1M+26.5%#14 of 1,472
2Henderson County, NC9071.4$1.3M+5.0%#23 of 1,472
3Chatham County, NC8972.1$861K+11.0%#27 of 1,472
4Lincoln County, NC8261.6$927K+13.2%#50 of 1,472
5Carteret County, NC7872.2$763K+4.1%#93 of 1,472
6Burke County, NC7561.7$1M+1.6%#145 of 1,472
7Iredell County, NC75131.7$803K+12.9%#150 of 1,472
8Buncombe County, NC75232.3$784K+2.9%#151 of 1,472
9Wake County, NC73491.1$1M+11.2%#180 of 1,472
10Davidson County, NC72111.6$930K+6.6%#196 of 1,472
16Union County, NC68151.8$750K+11.7%#287 of 1,472

Other business types in Union County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Union County, NC?

As of September 2026, map listings count 15 funeral homes in Union County. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 9 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in Union County, NC spend on funerals?

About $11.3M a year, or $134 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 15 funeral homes on map listings, it comes to $750K per home. It is estimated from the incomes of the 84,237 households in Union County and national spending patterns by income.

How does Union County, NC compare with the U.S. for funeral homes?

Union County has 1.8 funeral homes per 10,000 households, 14% below the U.S. rate of 2.1. Spending per home is $750K, 11% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Union County would have about 17, against 15 on map listings. There is one business with payroll in the industry for every 9,360 households, against one for every 8,510 across the U.S.

How fast is Union County, NC growing?

Population estimates put Union County at 267,674 people in 2025, up 11.7% since 2020, faster than the U.S. (+3.1%). It has 84,237 households. The median household income in Union County is $102,900 a year, 27% above the U.S. median of $80,734. That rose 28.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Union County scores 68 for funeral homes (upper middle), #287 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Union County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Union County

Screening a site or an acquisition in Union County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.