Groundwork

Funeral services · Metro area · North Carolina

Funeral homes in the Jacksonville, NC metro area

How the Jacksonville, NC metro area compares with other metro areas and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #197 of 377 scored metro areas
#10 of 15 scored metro areas based in North Carolina

Listings
13
4 chain locations (31%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$6.9M
On funerals · $92 a household
Spending per listing
$533K
21% below the U.S.
Listings per 10k households
1.7
19% below the U.S.
Population, 2025
217,175
+6.0% since 2020

See the funeral homes around any address in the Jacksonville metro area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jacksonville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on funerals in the Jacksonville metro area comes to about $6.9M a year: $92 per household, 35% below the U.S. average. Spread across 13 funeral homes, that is $533K per home, 21% below the U.S. figure of $679K.

The Jacksonville metro area has 13 funeral homes on map listings as of September 2026. Of those, 4 are chain locations, or 31%, against 10% across the U.S. Per 10,000 households, that is 1.7, 19% below the U.S. rate of 2.1.

In 2023, official counts showed 5 businesses with payroll in the Jacksonville metro area classed as funeral homes and funeral services. That is one for every 15,053 households, against one for every 8,510 across the U.S.

Population estimates show the Jacksonville metro area grew 6.0% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for funeral homes in the Jacksonville metro area is 47 (lower middle), #197 of 377 scored metro areas and #10 of 15 scored metro areas based in North Carolina.

How the Jacksonville metro area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Jacksonville, NC metro area compared with North Carolina and the U.S.
MeasureJacksonville metro areaNorth CarolinaU.S.
Listings per 10k households1.72.32.1
Spending per listing$533K$582K$679K
Households per official establishment15,0538,2678,510
Official establishment growth, 2019–2023n/a+0.4%−1.7%
Population growth, 2020–2025+6.0%+7.2%+3.1%
Spending per household on funerals$92$135$143
Median household income$68,148$72,388$80,734
Groundwork market score4753

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5
Employees, 2023
54
Annual payroll, 2023
$2.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
134 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in the Jacksonville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Jacksonville metro area

Population, 2025 estimate
217,175+6.0% since 2020
Households
75,265
Median age
30.9
Homes lived in by their owners
64%
Vehicles per household
1.9
Land area
762 sq. mi.
People per square mile
273
Median household income
$68,148+35.5% vs. 2015–2019, before inflation
Average household income
$85,766
Median home value
$236,400
Jobs located here
48,126
Daytime population
192,000Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Jacksonville metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Jacksonville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across North Carolina

Every North Carolina market ranked →

The highest-scoring metro areas in North Carolina for funeral homes, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Jacksonville metro area marked.

Top metro areas in North Carolina

Metro areas in North Carolina ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wilmington, NC75361.8$830K+15.9%#48 of 377
2Asheville, NC71332.0$869K+3.6%#69 of 377
3Raleigh-Cary, NC66751.3$872K+12.6%#90 of 377
4Durham-Chapel Hill, NC65431.7$723K+7.5%#96 of 377
5Winston-Salem, NC62521.8$773K+5.3%#112 of 377
6Charlotte-Concord-Gastonia, NC-SC581841.7$707K+10.1%#132 of 377
7Burlington, NC52152.1$649K+8.5%#162 of 377
8Pinehurst-Southern Pines, NC51143.2$541K+10.3%#172 of 377
Virginia Beach-Chesapeake-Norfolk, VA-NC501231.7$742K+0.9%#175 of 377
9Greensboro-High Point, NC47702.2$613K+4.1%#195 of 377
10Jacksonville, NC47131.7$533K+6.0%#197 of 377

Other business types in the Jacksonville metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Jacksonville, NC metro area?

Map listings as of September 2026 show 13 funeral homes in the Jacksonville metro area. 4 of them (31%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 5 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in the Jacksonville, NC metro area spend on funerals?

About $6.9M a year, or $92 per household. That is 35% below the U.S. average (an index of 65, where 100 is the U.S. average). Spread across the 13 funeral homes on map listings, it comes to $533K per home. It is estimated from the incomes of the 75,265 households in the Jacksonville metro area and national spending patterns by income.

How does the Jacksonville, NC metro area compare with the U.S. for funeral homes?

The Jacksonville metro area has 1.7 funeral homes per 10,000 households, 19% below the U.S. rate of 2.1. Spending per home is $533K, 21% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Jacksonville metro area would have about 10, against 13 on map listings. There is one business with payroll in the industry for every 15,053 households, against one for every 8,510 across the U.S.

How fast is the Jacksonville, NC metro area growing?

Population estimates put the Jacksonville metro area at 217,175 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 75,265 households. The median household income in the Jacksonville metro area is $68,148 a year, 16% below the U.S. median of $80,734. That rose 35.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jacksonville metro area scores 47 for funeral homes (lower middle), #197 of 377 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Jacksonville metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Jacksonville metro area

Screening a site or an acquisition in the Jacksonville metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Jacksonville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.