Beauty and personal care · County · New Jersey
Barbershops in Monmouth County, NJ
How Monmouth County, NJ compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #692 of 1,356 scored counties
#11 of 21 scored counties in New Jersey
- Listings
- 144
- 14 chain locations (10%)
- Official establishments
- 53
- +12.8% since 2019
- Household spending a year
- $320.4M
- On personal care products and services · $1,273 a household
- Spending per listing
- $2.2M
- 18% above the U.S.
- Listings per 10k households
- 5.7
- 8% above the U.S.
- Population, 2025
- 651,035
- +1.4% since 2020
See the barbershops around any address in Monmouth County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 144 barbershops in Monmouth County. Of those, 14 are chain locations, or 10%, against 12% across the U.S. That comes to 5.7 for every 10,000 households, 8% above the U.S. rate of 5.3.
At $1,273 per household (27% above the U.S. average), households in Monmouth County spend about $320.4M a year on personal care products and services. That is about $2.2M of household spending for each shop on map listings, 18% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
Official counts show 53 businesses with payroll classed as barber shops in Monmouth County in 2023, up 12.8% from 2019. That is one for every 4,749 households, against one for every 16,589 across the U.S. Another 109 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $719K have gone to businesses classed as barber shops in Monmouth County.
Population estimates put the population change in Monmouth County from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). Monmouth County scores 50 (upper middle) on the Groundwork market score for barbershops, ranking #692 of 1,356 scored counties and #11 of 21 scored counties in New Jersey.
How Monmouth County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Monmouth County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.7 | 6.0 | 5.3 |
| Spending per listing | $2.2M | $1.9M | $1.9M |
| Households per official establishment | 4,749 | 6,264 | 16,589 |
| Official establishment growth, 2019–2023 | +12.8% | +12.2% | +28.5% |
| Population growth, 2020–2025 | +1.4% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,273 | $1,166 | $1,005 |
| Median household income | $124,845 | $103,556 | $80,734 |
| Groundwork market score | 50 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 47 → 53+12.8% over the period
- Employees, 2023
- 166
- Annual payroll, 2023
- $4.2M
- One-person businesses, 2023
- 109Businesses with no payroll
- Map listings, September 2026
- 14414 chain locations
- Listings at the U.S. rate for this spending
- 170The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $719K
SBA-backed loans to businesses classed as barber shops in Monmouth County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Monmouth County
- Population, 2025 estimate
- 651,035+1.4% since 2020
- Households
- 251,712
- Median age
- 43.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 468 sq. mi.
- People per square mile
- 1,378
- Median household income
- $124,845+25.2% vs. 2015–2019, before inflation
- Average household income
- $170,718
- Median home value
- $606,100
- Jobs located here
- 274,570
- Daytime population
- 600,595Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monmouth County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for barbershops, numbered among those based in New Jersey, with Monmouth County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Salem County, NJ | 70 | 9 | 3.6 | $2.8M | +2.3% | #232 of 1,356 |
| 2Hunterdon County, NJ | 65 | 21 | 4.1 | $3.3M | +2.3% | #326 of 1,356 |
| 3Sussex County, NJ | 62 | 22 | 3.8 | $3.2M | +2.9% | #400 of 1,356 |
| 4Burlington County, NJ | 62 | 80 | 4.5 | $2.6M | +4.3% | #402 of 1,356 |
| 5Somerset County, NJ | 60 | 69 | 5.3 | $2.6M | +3.5% | #449 of 1,356 |
| 6Ocean County, NJ | 58 | 107 | 4.4 | $2.4M | +5.6% | #487 of 1,356 |
| 7Gloucester County, NJ | 57 | 54 | 4.8 | $2.4M | +3.3% | #521 of 1,356 |
| 8Morris County, NJ | 55 | 110 | 5.7 | $2.3M | +3.2% | #567 of 1,356 |
| 9Middlesex County, NJ | 53 | 161 | 5.2 | $2.3M | +2.6% | #619 of 1,356 |
| 10Bergen County, NJ | 53 | 210 | 5.9 | $2.2M | +2.4% | #620 of 1,356 |
| 11Monmouth County, NJ | 50 | 144 | 5.7 | $2.2M | +1.4% | #692 of 1,356 |
Other business types in Monmouth County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons53
- Barbershops50
- Nail salons42
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Monmouth County, NJ?
There are 144 barbershops on map listings in Monmouth County as of September 2026. 14 of them (10%) are chain locations. The listings count barbershops. Official counts show 53 businesses with payroll classed as barber shops in 2023, up 12.8% from 2019. Official counts list 109 one-person businesses without payroll.
How much do households in Monmouth County, NJ spend on personal care products and services?
About $320.4M a year, or $1,273 per household. That is 27% above the U.S. average (an index of 127, where 100 is the U.S. average). Spread across the 144 barbershops on map listings, it comes to $2.2M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 251,712 households in Monmouth County and national spending patterns by income.
How does Monmouth County, NJ compare with the U.S. for barbershops?
Monmouth County has 5.7 barbershops per 10,000 households, 8% above the U.S. rate of 5.3. Spending per shop is $2.2M, 18% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Monmouth County would have about 170, against 144 on map listings. There is one business with payroll in the industry for every 4,749 households, against one for every 16,589 across the U.S. The official count rose 12.8% from 2019 to 2023, against +28.5% for the U.S.
How fast is Monmouth County, NJ growing?
Population estimates put Monmouth County at 651,035 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 251,712 households. Median household income in Monmouth County is $124,845, 55% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Monmouth County scores 50 for barbershops (upper middle), #692 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monmouth County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Monmouth County
Screening a site or an acquisition in Monmouth County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.