Beauty and personal care · County · New Jersey
Barbershops in Somerset County, NJ
Competitor counts, household spending and official business counts for barbershops in Somerset County, NJ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #449 of 1,356 scored counties
#5 of 21 scored counties in New Jersey
- Listings
- 69
- 6 chain locations (9%)
- Official establishments
- 18
- −10.0% since 2019
- Household spending a year
- $177.1M
- On personal care products and services · $1,354 a household
- Spending per listing
- $2.6M
- 36% above the U.S.
- Listings per 10k households
- 5.3
- In line with the U.S.
- Population, 2025
- 356,486
- +3.5% since 2020
See the barbershops around any address in Somerset County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Somerset County comes to about $177.1M a year: $1,354 per household, 35% above the U.S. average. That works out to $2.6M per shop, 36% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 69 barbershops on map listings in Somerset County as of September 2026. Chain locations make up 9% of them, against 12% across the U.S. That comes to 5.3 for every 10,000 households, in line with the U.S. rate of 5.3.
Official counts show 18 businesses with payroll classed as barber shops in Somerset County in 2023, down 10.0% from 2019. That is one for every 7,267 households, against one for every 16,589 across the U.S. Official counts also show 68 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $125K has gone to businesses classed as barber shops in Somerset County.
Between 2020 and 2025, the population of Somerset County grew 3.5%, in step with the U.S. (+3.1%). The Groundwork market score for barbershops in Somerset County is 60 (upper middle), #449 of 1,356 scored counties and #5 of 21 scored counties in New Jersey.
How Somerset County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Somerset County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 6.0 | 5.3 |
| Spending per listing | $2.6M | $1.9M | $1.9M |
| Households per official establishment | 7,267 | 6,264 | 16,589 |
| Official establishment growth, 2019–2023 | −10.0% | +12.2% | +28.5% |
| Population growth, 2020–2025 | +3.5% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,354 | $1,166 | $1,005 |
| Median household income | $140,374 | $103,556 | $80,734 |
| Groundwork market score | 60 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 18−10.0% over the period
- Employees, 2023
- 47
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 68Businesses with no payroll
- Map listings, September 2026
- 696 chain locations
- Listings at the U.S. rate for this spending
- 94The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $125K
SBA-backed loans to businesses classed as barber shops in Somerset County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Somerset County
- Population, 2025 estimate
- 356,486+3.5% since 2020
- Households
- 130,802
- Median age
- 42.6
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 302 sq. mi.
- People per square mile
- 1,159
- Median household income
- $140,374+23.6% vs. 2015–2019, before inflation
- Average household income
- $191,543
- Median home value
- $552,100
- Jobs located here
- 201,609
- Daytime population
- 369,052Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Somerset County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for barbershops, numbered among those based in New Jersey, with Somerset County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Salem County, NJ | 70 | 9 | 3.6 | $2.8M | +2.3% | #232 of 1,356 |
| 2Hunterdon County, NJ | 65 | 21 | 4.1 | $3.3M | +2.3% | #326 of 1,356 |
| 3Sussex County, NJ | 62 | 22 | 3.8 | $3.2M | +2.9% | #400 of 1,356 |
| 4Burlington County, NJ | 62 | 80 | 4.5 | $2.6M | +4.3% | #402 of 1,356 |
| 5Somerset County, NJ | 60 | 69 | 5.3 | $2.6M | +3.5% | #449 of 1,356 |
| 6Ocean County, NJ | 58 | 107 | 4.4 | $2.4M | +5.6% | #487 of 1,356 |
| 7Gloucester County, NJ | 57 | 54 | 4.8 | $2.4M | +3.3% | #521 of 1,356 |
| 8Morris County, NJ | 55 | 110 | 5.7 | $2.3M | +3.2% | #567 of 1,356 |
| 9Middlesex County, NJ | 53 | 161 | 5.2 | $2.3M | +2.6% | #619 of 1,356 |
| 10Bergen County, NJ | 53 | 210 | 5.9 | $2.2M | +2.4% | #620 of 1,356 |
Other business types in Somerset County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons65
- Barbershops60
- Nail salons51
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Somerset County, NJ?
As of September 2026, map listings count 69 barbershops in Somerset County. 6 of them (9%) are chain locations. The listings count barbershops. Official counts show 18 businesses with payroll classed as barber shops in 2023, down 10.0% from 2019. Another 68 one-person businesses have no payroll, by official counts.
How much do households in Somerset County, NJ spend on personal care products and services?
About $177.1M a year, or $1,354 per household. That is 35% above the U.S. average (an index of 135, where 100 is the U.S. average). Spread across the 69 barbershops on map listings, it comes to $2.6M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 130,802 households in Somerset County and national spending patterns by income.
How does Somerset County, NJ compare with the U.S. for barbershops?
Somerset County has 5.3 barbershops per 10,000 households, in line with the U.S. rate of 5.3. Spending per shop is $2.6M, 36% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Somerset County would have about 94, against 69 on map listings. There is one business with payroll in the industry for every 7,267 households, against one for every 16,589 across the U.S. The official count fell 10.0% from 2019 to 2023, against +28.5% for the U.S.
How fast is Somerset County, NJ growing?
Population estimates put Somerset County at 356,486 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 130,802 households. The median household income in Somerset County is $140,374 a year, 74% above the U.S. median of $80,734. That rose 23.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Somerset County scores 60 for barbershops (upper middle), #449 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Somerset County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Somerset County
Screening a site or an acquisition in Somerset County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.