Groundwork

Beauty and personal care · Metro area · Pennsylvania

Barbershops in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area

How the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area compares with other metro areas and the U.S. for barbershops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #221 of 387 scored metro areas
#13 of 16 scored metro areas based in Pennsylvania

Listings
1,345
176 chain locations (13%)
Official establishments
241
+19.5% since 2019
Household spending a year
$2.7B
On personal care products and services · $1,083 a household
Spending per listing
$2M
5% above the U.S.
Listings per 10k households
5.5
4% above the U.S.
Population, 2025
6,329,118
+1.4% since 2020

See the barbershops around any address in the Philadelphia-Camden-Wilmington metro area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Philadelphia-Camden-Wilmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 1,345 barbershops in the Philadelphia-Camden-Wilmington metro area. 176 of them (13%) are chain locations, against 12% across the U.S. That comes to 5.5 for every 10,000 households, 4% above the U.S. rate of 5.3.

Household spending on personal care products and services in the Philadelphia-Camden-Wilmington metro area comes to about $2.7B a year: $1,083 per household, 8% above the U.S. average. Spread across 1,345 barbershops, that is $2M per shop, 5% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.

In 2023, official counts showed 241 businesses with payroll in the Philadelphia-Camden-Wilmington metro area classed as barber shops, up 19.5% from 2019. That is one for every 10,240 households, against one for every 16,589 across the U.S. Official counts also show 2,157 one-person businesses without payroll. Since fiscal 2022, 19 SBA-backed loans worth $2.5M have gone to businesses classed as barber shops in the Philadelphia-Camden-Wilmington metro area.

Population estimates put the population change in the Philadelphia-Camden-Wilmington metro area from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). For barbershops, the Philadelphia-Camden-Wilmington metro area has a Groundwork market score of 47 (lower middle): #221 of 387 scored metro areas and #13 of 16 scored metro areas based in Pennsylvania.

How the Philadelphia-Camden-Wilmington metro area compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area compared with Pennsylvania and the U.S.
MeasurePhiladelphia-Camden-Wilmington metro areaPennsylvaniaU.S.
Listings per 10k households5.54.85.3
Spending per listing$2M$2.1M$1.9M
Households per official establishment10,24017,52416,589
Official establishment growth, 2019–2023+19.5%+19.9%+28.5%
Population growth, 2020–2025+1.4%+0.5%+3.1%
Spending per household on personal care products and services$1,083$1,004$1,005
Median household income$91,289$77,971$80,734
Groundwork market score4740

Official counts and lending

Businesses

Official establishments, 2019 to 2023
241+19.5% over the period
Employees, 2023
898
Annual payroll, 2023
$32.8M
One-person businesses, 2023
2,157Businesses with no payroll
Map listings, September 2026
1,345176 chain locations
Listings at the U.S. rate for this spending
1,417The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
19
Amount
$2.5M

SBA-backed loans to businesses classed as barber shops in the Philadelphia-Camden-Wilmington metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Philadelphia-Camden-Wilmington metro area

Population, 2025 estimate
6,329,118+1.4% since 2020
Households
2,467,761
Median age
40.5
Homes lived in by their owners
67%
Vehicles per household
1.6
Land area
4,603 sq. mi.
People per square mile
1,363
Median household income
$91,289+26.2% vs. 2015–2019, before inflation
Average household income
$126,166
Median home value
$351,900
Jobs located here
2,980,509
Daytime population
6,255,075Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Philadelphia-Camden-Wilmington metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of the Philadelphia-Camden-Wilmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring metro areas in Pennsylvania for barbershops, numbered among those based in Pennsylvania, with the Philadelphia-Camden-Wilmington metro area marked.

Top metro areas in Pennsylvania

Metro areas in Pennsylvania ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Gettysburg, PA77143.4$3M+3.6%#11 of 387
2Chambersburg, PA74193.0$3.3M+3.0%#28 of 387
3Harrisburg-Carlisle, PA671204.9$2.1M+4.2%#72 of 387
4Reading, PA63895.5$1.8M+2.7%#93 of 387
5York-Hanover, PA62844.6$2.2M+3.6%#98 of 387
6State College, PA58152.5$3.9M−0.4%#123 of 387
7Lebanon, PA55274.8$2.1M+2.2%#152 of 387
8Pittsburgh, PA544454.2$2.4M−1.3%#161 of 387
9Lancaster, PA531155.4$1.9M+1.9%#167 of 387
10Erie, PA51444.0$2.3M−1.8%#184 of 387
13Philadelphia-Camden-Wilmington, PA-NJ-DE-MD471,3455.5$2M+1.4%#221 of 387

Other business types in the Philadelphia-Camden-Wilmington metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area?

The Philadelphia-Camden-Wilmington metro area has 1,345 barbershops on map listings as of September 2026. 176 of them (13%) are chain locations. The listings count barbershops. Official counts show 241 businesses with payroll classed as barber shops in 2023, up 19.5% from 2019. Another 2,157 one-person businesses have no payroll, by official counts.

How much do households in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area spend on personal care products and services?

About $2.7B a year, or $1,083 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 1,345 barbershops on map listings, it comes to $2M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 2,467,761 households in the Philadelphia-Camden-Wilmington metro area and national spending patterns by income.

How does the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area compare with the U.S. for barbershops?

The Philadelphia-Camden-Wilmington metro area has 5.5 barbershops per 10,000 households, 4% above the U.S. rate of 5.3. Spending per shop is $2M, 5% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Philadelphia-Camden-Wilmington metro area would have about 1,417, against 1,345 on map listings. There is one business with payroll in the industry for every 10,240 households, against one for every 16,589 across the U.S. The official count rose 19.5% from 2019 to 2023, against +28.5% for the U.S.

How fast is the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area growing?

Population estimates put the Philadelphia-Camden-Wilmington metro area at 6,329,118 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 2,467,761 households. Median household income in the Philadelphia-Camden-Wilmington metro area is $91,289, 13% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Philadelphia-Camden-Wilmington metro area scores 47 for barbershops (lower middle), #221 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Philadelphia-Camden-Wilmington metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Philadelphia-Camden-Wilmington metro area

Screening a site or an acquisition in the Philadelphia-Camden-Wilmington metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Philadelphia-Camden-Wilmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.