Metro area profile · Utah
Salt Lake City-Murray, UT metro area market data
How the Salt Lake City-Murray metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 1,308,377
- +3.8% since 2020
- Households
- 450,170
- Median household income
- $98,083
- +31.1% vs. 2015–2019, before inflation
- Median home value
- $515,400
- Jobs located here
- 794,734
- Highest market score
- 83
- Veterinarians, #11 of 384 scored metro areas
A site report maps the competitors on map listings around any address in the Salt Lake City-Murray metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Salt Lake City-Murray metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Salt Lake City-Murray metro area has an estimated 1,308,377 people and 450,170 households. Population estimates put the population change in the Salt Lake City-Murray metro area from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). Median household income in the Salt Lake City-Murray metro area is $98,083, 21% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.1%, before inflation.
Relative to the U.S., household spending in the Salt Lake City-Murray metro area runs highest on child care and other personal services (an index of 138, where 100 is the U.S. average) and lowest on clothing, shoes and related services (97).
Of the business types scored in the Salt Lake City-Murray metro area, veterinarians (83), gas stations (81) and collision repair and body shops (76) have the highest Groundwork market scores. For veterinarians, that ranks #11 of 384 scored metro areas.
The Salt Lake City-Murray metro area takes in 2 counties: Salt Lake County and Tooele County. Against the U.S., map listings per household run highest for mortgage brokers and lenders (3.1 times the U.S. rate) and lowest for funeral homes (43% below the U.S. rate).
All 56 business types in the Salt Lake City-Murray metro area
Highest Groundwork market score first. Each score compares the Salt Lake City-Murray metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 83 | #11 of 384 | 124 | 2.8 | $4M | 148 | 99 |
| Gas stations | 81 | #14 of 387 | 327 | 7.3 | $3.9M | 165 | 258 |
| Collision repair and body shops | 76 | #26 of 381 | 121 | 2.7 | $4.3M | 138 | 102 |
| Laundromats | 76 | #36 of 364 | 52 | 1.2 | $17.3M | 138 | 18 |
| Pet stores | 75 | #22 of 382 | 77 | 1.7 | $6.5M | 143 | 36 |
| Grocery and convenience stores | 75 | #31 of 387 | 670 | 14.9 | $4.4M | 129 | 275 |
| Gyms | 72 | #30 of 387 | 344 | 7.6 | $1.7M | 132 | 153 |
| Pet businesses | 72 | #45 of 387 | 445 | 9.9 | $1.1M | 128 | 260 |
| Urgent care and walk-in clinics | 71 | #23 of 197 | 15 | 0.3 | $42.7M | 174 | 40 |
| Grocery stores | 71 | #51 of 387 | 222 | 4.9 | $13.2M | 142 | 186 |
| Convenience stores | 71 | #57 of 387 | 308 | 6.8 | $9.5M | 120 | 89 |
| Optometrists and eye care | 70 | #45 of 386 | 182 | 4.0 | $3.5M | 112 | 66 |
| Pest control | 69 | #52 of 345 | 57 | 1.3 | $11.4M | 112 | 45 |
| Auto repair shops | 68 | #66 of 387 | 1,035 | 23.0 | $498K | 112 | 449 |
| Child care and preschools | 67 | #70 of 387 | 265 | 5.9 | $1.4M | 136 | 347 |
| Pizza | 65 | #89 of 387 | 284 | 6.3 | $7M | 138 | 1,119 |
| Gyms, studios and classes | 63 | #77 of 387 | 762 | 16.9 | $775K | 117 | 380 |
| Sit-down restaurants | 63 | #97 of 387 | 2,786 | 61.9 | $715K | 108 | 790 |
| Funeral homes | 63 | #105 of 377 | 53 | 1.2 | $942K | 139 | 26 |
| Tire shops | 63 | #111 of 386 | 165 | 3.7 | $3.1M | 125 | 88 |
| Hair salons | 62 | #78 of 387 | 999 | 22.2 | $505K | 117 | 415 |
| Auto repair and car care | 62 | #104 of 387 | 1,765 | 39.2 | $292K | 109 | 732 |
| Yoga, Pilates and fitness studios | 60 | #85 of 347 | 128 | 2.8 | $4.6M | 114 | 153 |
| Restaurants and cafes | 60 | #129 of 387 | 4,919 | 109.3 | $405K | 109 | 2,262 |
| Pet grooming and boarding | 59 | #123 of 386 | 186 | 4.1 | $2.7M | 105 | 125 |
| Car washes and detailing | 58 | #132 of 387 | 197 | 4.4 | $2.6M | 104 | 101 |
| Physical therapy | 57 | #147 of 386 | 296 | 6.6 | $2.2M | 90 | 159 |
| Home inspectors | 56 | #85 of 243 | 37 | 0.8 | Index only | 90 | 39 |
| Electricians | 56 | #146 of 383 | 117 | 2.6 | $12M | 100 | 403 |
| Roofing and gutters | 55 | #149 of 381 | 168 | 3.7 | $8.4M | 99 | 138 |
| Nail salons | 54 | #160 of 387 | 277 | 6.2 | $1.8M | 109 | 135 |
| Clothing and shoe stores | 54 | #182 of 387 | 710 | 15.8 | $1.3M | 100 | 349 |
| Martial arts and dance studios | 53 | #157 of 387 | 290 | 6.4 | $2M | 101 | 227 |
| Fast food and sandwich shops | 53 | #178 of 387 | 674 | 15.0 | $3M | 97 | 1,119 |
| Landscaping and lawn care | 52 | #176 of 385 | 263 | 5.8 | $2.5M | 84 | 522 |
| Clothing, shoes and laundry | 52 | #194 of 387 | 1,018 | 22.6 | $882K | 100 | 418 |
| Home repair trades | 51 | #185 of 387 | 635 | 14.1 | $2.2M | 91 | 1,050 |
| Barbershops | 51 | #185 of 387 | 260 | 5.8 | $1.9M | 103 | 57 |
| Lawn, cleaning and pest control | 50 | #184 of 387 | 447 | 9.9 | $1.5M | 87 | 985 |
| Chiropractors | 50 | #192 of 386 | 286 | 6.4 | $2.2M | 94 | 176 |
| Salons, barbers and spas | 49 | #207 of 387 | 2,309 | 51.3 | $218K | 103 | 848 |
| Primary care and pediatrics | 49 | #207 of 387 | 392 | 8.7 | $1.6M | 92 | 837 |
| Coffee shops and cafes | 48 | #210 of 387 | 571 | 12.7 | $3.5M | 94 | 348 |
| Bakeries and dessert shops | 47 | #227 of 387 | 511 | 11.4 | $3.9M | 94 | 389 |
| Oil change and quick lube | 46 | #174 of 290 | 50 | 1.1 | $10.3M | 75 | 58 |
| HVAC and plumbing | 46 | #229 of 387 | 350 | 7.8 | $4M | 84 | 509 |
| Dry cleaners | 44 | #170 of 272 | 60 | 1.3 | $15M | 95 | 51 |
| Real estate agents and brokers | 44 | #246 of 387 | 1,639 | 36.4 | Index only | 98 | 1,241 |
| Doctors, dentists and clinics | 43 | #253 of 387 | 4,802 | 106.7 | $133K | 87 | 1,925 |
| Property management | 42 | #256 of 374 | 193 | 4.3 | Index only | 82 | 469 |
| House cleaning | 41 | #263 of 375 | 127 | 2.8 | $5.1M | 80 | 418 |
| Real estate | 38 | #301 of 387 | 2,473 | 54.9 | Index only | 82 | 2,317 |
| Spas and skin care | 38 | #310 of 387 | 690 | 15.3 | $731K | 83 | 218 |
| Dentists and orthodontists | 33 | #333 of 387 | 835 | 18.5 | $767K | 78 | 647 |
| Mortgage brokers and lenders | 31 | #351 of 373 | 604 | 13.4 | Index only | 37 | 271 |
| Insurance agencies | 30 | #312 of 387 | 900 | 20.0 | $1M | 80 | 675 |
Household spending in the Salt Lake City-Murray metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $515.3M | $1,145 | 119 |
| Gasoline and other fuels | $1.3B | $2,851 | 110 |
| Food away from home | $2B | $4,425 | 109 |
| Groceries | $2.9B | $6,487 | 103 |
| Personal care products and services | $504.1M | $1,120 | 111 |
| Child care and other personal services | $360.7M | $801 | 138 |
| Memberships, classes and admissions | $590.2M | $1,311 | 133 |
| Medical and dental services | $640.2M | $1,422 | 110 |
| Pets | $498.5M | $1,107 | 122 |
| Clothing, shoes and related services | $897.9M | $1,995 | 97 |
| Vehicle insurance | $902.9M | $2,006 | 102 |
| Home repairs, maintenance and insurance | $1.4B | $3,123 | 103 |
| Lawn care, cleaning and other household services | $649.7M | $1,443 | 102 |
| Rent and homeowner costs | $8.8B | $19,478 | 117 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Salt Lake City-Murray metro area
- Population, 2025 estimate
- 1,308,377+3.8% since 2020
- Households
- 450,170
- Median age
- 34.9
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 7,793 sq. mi.
- People per square mile
- 164
- Median household income
- $98,083+31.1% vs. 2015–2019, before inflation
- Average household income
- $124,953
- Median home value
- $515,400
- Jobs located here
- 794,734
- Daytime population
- 1,412,074Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salt Lake City-Murray metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Salt Lake City-Murray metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Salt Lake City-Murray metro area 2
- Salt Lake County, UT1,196,523 people
- Tooele County, UT79,347 people
Other markets based in Utah 9
- Provo-Orem-Lehi, UT metro area717,986 people
- Ogden, UT metro area653,374 people
- St. George, UT metro area196,431 people
- Logan, UT-ID metro area155,102 people
- Heber, UT area79,612 people
- Brigham City, UT-ID area66,014 people
- Cedar City, UT area62,252 people
- Vernal, UT area37,056 people
- Price, UT area20,517 people
Questions
How fast is the Salt Lake City-Murray, UT metro area growing?
Population estimates put the Salt Lake City-Murray metro area at 1,308,377 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 450,170 households. Median household income rose 31.1% from the 2015–2019 survey, before inflation.
How much do households in the Salt Lake City-Murray, UT metro area spend?
Households in the Salt Lake City-Murray metro area spend about $8.8B a year on rent and homeowner costs, $2.9B on groceries and $2B on food away from home. Set against the U.S., households in the Salt Lake City-Murray metro area spend the most on child care and other personal services (an index of 138, where 100 is the U.S. average) and the least on clothing, shoes and related services (97).
Which business types have the highest market scores in the Salt Lake City-Murray, UT metro area?
The highest Groundwork market scores in the Salt Lake City-Murray metro area are for veterinarians (83), gas stations (81) and collision repair and body shops (76). The Salt Lake City-Murray metro area ranks #11 of 384 scored metro areas for veterinarians.
How does the Salt Lake City-Murray, UT metro area compare with the U.S.?
The median household income in the Salt Lake City-Murray metro area is $98,083 a year, 21% above the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $515,400, against $332,700 for the U.S. For its number of households, the Salt Lake City-Murray metro area has the most map listings, relative to the U.S., for mortgage brokers and lenders (3.1 times the U.S. rate) and the fewest for funeral homes (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Salt Lake City-Murray metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salt Lake City-Murray metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Utah · Every U.S. market · How we measure
Screening a site or an acquisition in the Salt Lake City-Murray metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salt Lake City-Murray metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.