Metro area profile · Utah
Ogden, UT metro area market data
How the Ogden metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 672,784
- +5.3% since 2020
- Households
- 213,829
- Median household income
- $101,203
- Median home value
- $471,500
- Jobs located here
- 256,321
- Highest market score
- 92
- Sit-down restaurants, #2 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Ogden metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Ogden metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Ogden metro area has an estimated 672,784 people and 213,829 households. Between 2020 and 2025, the population of the Ogden metro area grew 5.3%, faster than the U.S. (+3.1%). Median household income in the Ogden metro area is $101,203, 25% above the U.S. median of $80,734.
Relative to the U.S., household spending in the Ogden metro area runs highest on child care and other personal services (an index of 137, where 100 is the U.S. average) and lowest on clothing, shoes and related services (97).
Of the business types scored in the Ogden metro area, sit-down restaurants (92), grocery stores (91) and grocery and convenience stores (88) have the highest Groundwork market scores. For sit-down restaurants, that ranks #2 of 387 scored metro areas.
The Ogden metro area takes in 3 counties: Davis County, Weber County and Morgan County. Against the U.S., map listings per household run highest for mortgage brokers and lenders (79% above the U.S. rate) and lowest for grocery stores (47% below the U.S. rate).
All 56 business types in the Ogden metro area
Highest Groundwork market score first. Each score compares the Ogden metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 92 | #2 of 387 | 963 | 45.0 | $989K | 149 | 247 |
| Grocery stores | 91 | #4 of 387 | 78 | 3.6 | $17.9M | 192 | 50 |
| Grocery and convenience stores | 88 | #3 of 387 | 299 | 14.0 | $4.7M | 138 | 84 |
| Gas stations | 88 | #5 of 387 | 160 | 7.5 | $4.2M | 178 | 148 |
| Pet stores | 87 | #5 of 382 | 36 | 1.7 | $6.6M | 146 | 12 |
| Restaurants and cafes | 85 | #4 of 387 | 1,777 | 83.1 | $536K | 145 | 885 |
| Laundromats | 84 | #8 of 364 | 19 | 0.9 | $22.5M | 180 | 8 |
| Veterinarians | 83 | #13 of 384 | 67 | 3.1 | $3.6M | 131 | 47 |
| Convenience stores | 78 | #28 of 387 | 144 | 6.7 | $9.7M | 123 | 34 |
| Barbershops | 77 | #13 of 387 | 92 | 4.3 | $2.6M | 139 | 10 |
| Nail salons | 76 | #14 of 387 | 96 | 4.5 | $2.5M | 150 | 37 |
| Yoga, Pilates and fitness studios | 75 | #16 of 347 | 42 | 2.0 | $6.6M | 164 | 67 |
| Gyms | 75 | #21 of 387 | 168 | 7.9 | $1.7M | 128 | 67 |
| Pet businesses | 75 | #29 of 387 | 229 | 10.7 | $1M | 118 | 117 |
| Home inspectors | 74 | #19 of 243 | 12 | 0.6 | Index only | 133 | 12 |
| Collision repair and body shops | 74 | #33 of 381 | 61 | 2.9 | $4.5M | 145 | 62 |
| Urgent care and walk-in clinics | 72 | #19 of 197 | 5 | 0.2 | $61M | 249 | 23 |
| Coffee shops and cafes | 72 | #35 of 387 | 185 | 8.7 | $5.1M | 139 | 150 |
| Hair salons | 71 | #25 of 387 | 404 | 18.9 | $596K | 138 | 175 |
| Clothing, shoes and laundry | 71 | #54 of 387 | 386 | 18.1 | $1.1M | 126 | 174 |
| Pizza | 70 | #58 of 387 | 145 | 6.8 | $6.6M | 129 | 478 |
| Auto repair shops | 69 | #57 of 387 | 497 | 23.2 | $547K | 123 | 274 |
| Child care and preschools | 69 | #60 of 387 | 172 | 8.0 | $991K | 99 | 115 |
| Clothing and shoe stores | 69 | #66 of 387 | 283 | 13.2 | $1.5M | 119 | 148 |
| Salons, barbers and spas | 68 | #36 of 387 | 888 | 41.5 | $271K | 127 | 311 |
| Gyms, studios and classes | 66 | #57 of 387 | 354 | 16.6 | $789K | 119 | 169 |
| Auto repair and car care | 65 | #81 of 387 | 873 | 40.8 | $311K | 116 | 418 |
| Tire shops | 65 | #101 of 386 | 84 | 3.9 | $3.2M | 129 | 51 |
| Funeral homes | 64 | #99 of 377 | 29 | 1.4 | $870K | 128 | 15 |
| Fast food and sandwich shops | 64 | #107 of 387 | 299 | 14.0 | $3.2M | 104 | 478 |
| Optometrists and eye care | 63 | #92 of 386 | 85 | 4.0 | $3.6M | 115 | 44 |
| Primary care and pediatrics | 63 | #101 of 387 | 137 | 6.4 | $2.2M | 125 | 390 |
| Dry cleaners | 61 | #83 of 272 | 23 | 1.1 | $18.5M | 118 | 18 |
| Property management | 60 | #98 of 374 | 63 | 2.9 | Index only | 119 | 148 |
| Physical therapy | 59 | #133 of 386 | 126 | 5.9 | $2.4M | 101 | 93 |
| Real estate agents and brokers | 58 | #104 of 387 | 595 | 27.8 | Index only | 129 | 523 |
| Electricians | 58 | #130 of 383 | 56 | 2.6 | $11.9M | 99 | 189 |
| Pet grooming and boarding | 58 | #136 of 386 | 96 | 4.5 | $2.5M | 97 | 58 |
| Bakeries and dessert shops | 57 | #143 of 387 | 222 | 10.4 | $4.3M | 104 | 161 |
| Car washes and detailing | 56 | #155 of 387 | 110 | 5.1 | $2.5M | 98 | 60 |
| Real estate | 55 | #134 of 387 | 834 | 39.0 | Index only | 116 | 877 |
| Pest control | 55 | #139 of 345 | 33 | 1.5 | $9.4M | 92 | 34 |
| Landscaping and lawn care | 54 | #159 of 385 | 123 | 5.8 | $2.5M | 86 | 256 |
| Oil change and quick lube | 53 | #140 of 290 | 26 | 1.2 | $10.5M | 76 | 23 |
| Martial arts and dance studios | 53 | #160 of 387 | 144 | 6.7 | $1.9M | 96 | 102 |
| Roofing and gutters | 53 | #169 of 381 | 84 | 3.9 | $8M | 94 | 75 |
| Lawn, cleaning and pest control | 51 | #174 of 387 | 215 | 10.1 | $1.4M | 86 | 475 |
| Spas and skin care | 51 | #184 of 387 | 266 | 12.4 | $905K | 103 | 84 |
| Home repair trades | 51 | #186 of 387 | 302 | 14.1 | $2.2M | 91 | 557 |
| Doctors, dentists and clinics | 51 | #188 of 387 | 2,020 | 94.5 | $151K | 99 | 1,009 |
| Insurance agencies | 49 | #191 of 387 | 356 | 16.6 | $1.3M | 107 | 299 |
| Chiropractors | 47 | #212 of 386 | 145 | 6.8 | $2.1M | 88 | 98 |
| HVAC and plumbing | 47 | #217 of 387 | 162 | 7.6 | $4.1M | 87 | 293 |
| House cleaning | 45 | #237 of 375 | 59 | 2.8 | $5.2M | 82 | 185 |
| Mortgage brokers and lenders | 38 | #285 of 373 | 164 | 7.7 | Index only | 65 | 79 |
| Dentists and orthodontists | 35 | #318 of 387 | 385 | 18.0 | $792K | 81 | 361 |
Household spending in the Ogden metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $271.9M | $1,271 | 133 |
| Gasoline and other fuels | $679.6M | $3,178 | 122 |
| Food away from home | $952.4M | $4,454 | 109 |
| Groceries | $1.4B | $6,526 | 103 |
| Personal care products and services | $240.8M | $1,126 | 112 |
| Child care and other personal services | $170.4M | $797 | 137 |
| Memberships, classes and admissions | $279.2M | $1,306 | 133 |
| Medical and dental services | $305.1M | $1,427 | 111 |
| Pets | $238.1M | $1,114 | 122 |
| Clothing, shoes and related services | $426.6M | $1,995 | 97 |
| Vehicle insurance | $478M | $2,235 | 114 |
| Home repairs, maintenance and insurance | $667.9M | $3,124 | 104 |
| Lawn care, cleaning and other household services | $309M | $1,445 | 102 |
| Rent and homeowner costs | $4.2B | $19,537 | 117 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Ogden metro area
- Population, 2025 estimate
- 672,784+5.3% since 2020
- Households
- 213,829
- Median age
- 33.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.2
- Land area
- 1,545 sq. mi.
- People per square mile
- 423
- Median household income
- $101,203
- Average household income
- $122,628
- Median home value
- $471,500
- Jobs located here
- 256,321
- Daytime population
- 600,855Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ogden metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Ogden metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Ogden metro area 3
- Davis County, UT370,924 people
- Weber County, UT269,648 people
- Morgan County, UT12,802 people
Other markets based in Utah 9
- Salt Lake City-Murray, UT metro area1,275,870 people
- Provo-Orem-Lehi, UT metro area717,986 people
- St. George, UT metro area196,431 people
- Logan, UT-ID metro area155,102 people
- Heber, UT area79,612 people
- Brigham City, UT-ID area66,014 people
- Cedar City, UT area62,252 people
- Vernal, UT area37,056 people
- Price, UT area20,517 people
Questions
How fast is the Ogden, UT metro area growing?
Population estimates put the Ogden metro area at 672,784 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 213,829 households.
How much do households in the Ogden, UT metro area spend?
Households in the Ogden metro area spend about $4.2B a year on rent and homeowner costs, $1.4B on groceries and $952.4M on food away from home. Set against the U.S., households in the Ogden metro area spend the most on child care and other personal services (an index of 137, where 100 is the U.S. average) and the least on clothing, shoes and related services (97).
Which business types have the highest market scores in the Ogden, UT metro area?
The highest Groundwork market scores in the Ogden metro area are for sit-down restaurants (92), grocery stores (91) and grocery and convenience stores (88). The Ogden metro area ranks #2 of 387 scored metro areas for sit-down restaurants.
How does the Ogden, UT metro area compare with the U.S.?
The median household income in the Ogden metro area is $101,203 a year, 25% above the U.S. median of $80,734. The population rose 5.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $471,500, against $332,700 for the U.S. For its number of households, the Ogden metro area has the most map listings, relative to the U.S., for mortgage brokers and lenders (79% above the U.S. rate) and the fewest for grocery stores (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Ogden metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ogden metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Ogden metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ogden metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.