County profile · Utah
Tooele County, UT market data
How Tooele County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 87,461
- +19.2% since 2020
- Households
- 23,925
- Median household income
- $106,587
- +43.0% vs. 2015–2019, before inflation
- Median home value
- $431,600
- Jobs located here
- 18,741
- Highest market score
- 97
- Gyms, #2 of 1,792 scored counties
A site report maps the competitors on map listings around any address in Tooele County by name and distance, and the households and spending within reach. Or open the report at the center of Tooele County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Tooele County has an estimated 87,461 people and 23,925 households. Between 2020 and 2025, the population of Tooele County grew 19.2%, faster than the U.S. (+3.1%). Median household income in Tooele County is $106,587, 32% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.0%, before inflation.
Relative to the U.S., household spending in Tooele County runs highest on vehicle maintenance and repairs (an index of 151, where 100 is the U.S. average) and lowest on clothing, shoes and related services (96).
Of the business types scored in Tooele County, gyms (97); grocery stores (95); and clothing, shoe and laundry businesses (94) have the highest Groundwork market scores. For gyms, that ranks #2 of 1,792 scored counties.
Tooele County is part of the Salt Lake City-Murray metro area. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (2.1 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (71% below the U.S. rate).
All 56 business types in Tooele County
Highest Groundwork market score first. Each score compares Tooele County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms | 97 | #2 of 1,792 | 12 | 5.0 | $2.6M | 197 | 3 |
| Grocery stores | 95 | #16 of 2,070 | 10 | 4.2 | $15.7M | 169 | 5 |
| Clothing, shoes and laundry | 94 | #5 of 2,210 | 16 | 6.7 | $3M | 336 | 4 |
| Veterinarians | 93 | #4 of 1,485 | 5 | 2.1 | $5.3M | 196 | 5 |
| Collision repair and body shops | 93 | #5 of 1,327 | 6 | 2.5 | $5.8M | 187 | 5 |
| Clothing and shoe stores | 93 | #10 of 2,087 | 9 | 3.8 | $5.3M | 414 | 4 |
| Property management | 92 | #2 of 910 | 5 | 2.1 | Index only | 168 | 3 |
| Sit-down restaurants | 91 | #19 of 2,405 | 95 | 39.7 | $1.1M | 170 | 29 |
| Grocery and convenience stores | 91 | #44 of 2,402 | 37 | 15.5 | $4.3M | 125 | 9 |
| Gas stations | 89 | #40 of 2,358 | 27 | 11.3 | $3.2M | 135 | 22 |
| Pet stores | 88 | #15 of 974 | 5 | 2.1 | $5.3M | 118 | Under 3 |
| Gyms, studios and classes | 88 | #19 of 2,088 | 28 | 11.7 | $1.1M | 166 | 8 |
| Restaurants and cafes | 88 | #37 of 2,405 | 176 | 73.6 | $609K | 164 | 82 |
| Roofing and gutters | 85 | #20 of 1,177 | 5 | 2.1 | $14.8M | 175 | 4 |
| Pizza | 85 | #40 of 2,090 | 15 | 6.3 | $7.1M | 141 | 41 |
| Convenience stores | 83 | #123 of 2,261 | 21 | 8.8 | $7.5M | 95 | 4 |
| Insurance agencies | 83 | #166 of 2,272 | 25 | 10.4 | $2.5M | 196 | 18 |
| Physical therapy | 82 | #39 of 1,422 | 9 | 3.8 | $3.8M | 158 | 8 |
| Auto repair shops | 82 | #84 of 2,378 | 52 | 21.7 | $666K | 150 | 27 |
| Pet businesses | 81 | #64 of 2,200 | 32 | 13.4 | $833K | 95 | 10 |
| Coffee shops and cafes | 81 | #93 of 2,063 | 19 | 7.9 | $5.6M | 152 | 12 |
| Car washes and detailing | 80 | #57 of 1,451 | 9 | 3.8 | $3.8M | 153 | 5 |
| Fast food and sandwich shops | 80 | #133 of 2,222 | 29 | 12.1 | $3.7M | 121 | 41 |
| Martial arts and dance studios | 79 | #55 of 1,334 | 14 | 5.9 | $2.2M | 109 | 5 |
| Barbershops | 79 | #83 of 1,356 | 12 | 5.0 | $2.3M | 120 | Under 3 |
| Nail salons | 78 | #61 of 1,328 | 11 | 4.6 | $2.5M | 147 | 5 |
| Bakeries and dessert shops | 78 | #120 of 1,889 | 20 | 8.4 | $5.4M | 129 | 12 |
| Auto repair and car care | 78 | #165 of 2,401 | 92 | 38.5 | $376K | 140 | 42 |
| Home repair trades | 76 | #89 of 2,057 | 19 | 7.9 | $3.9M | 161 | 50 |
| Chiropractors | 76 | #122 of 1,490 | 13 | 5.4 | $2.6M | 110 | 6 |
| Spas and skin care | 75 | #123 of 1,769 | 18 | 7.5 | $1.5M | 172 | 6 |
| Primary care and pediatrics | 73 | #206 of 1,656 | 17 | 7.1 | $2M | 113 | 26 |
| HVAC and plumbing | 72 | #168 of 1,707 | 12 | 5.0 | $6.2M | 130 | 28 |
| Tire shops | 72 | #228 of 1,530 | 11 | 4.6 | $3.1M | 126 | 7 |
| Hair salons | 72 | #241 of 2,339 | 45 | 18.8 | $601K | 140 | 18 |
| Child care and preschools | 71 | #242 of 1,611 | 19 | 7.9 | $982K | 98 | 15 |
| Optometrists and eye care | 69 | #221 of 1,302 | 10 | 4.2 | $3.4M | 109 | 5 |
| Salons, barbers and spas | 68 | #348 of 2,385 | 89 | 37.2 | $304K | 143 | 32 |
| Landscaping and lawn care | 65 | #359 of 1,493 | 15 | 6.3 | $2.3M | 78 | 22 |
| Real estate agents and brokers | 65 | #363 of 2,176 | 47 | 19.6 | Index only | 183 | 44 |
| Lawn, cleaning and pest control | 63 | #403 of 1,771 | 24 | 10.0 | $1.4M | 85 | 33 |
| Real estate | 63 | #467 of 2,229 | 64 | 26.8 | Index only | 169 | 66 |
| Doctors, dentists and clinics | 63 | #636 of 2,394 | 172 | 71.9 | $199K | 130 | 68 |
| Pet grooming and boarding | 62 | #433 of 1,461 | 18 | 7.5 | $1.5M | 58 | 5 |
| House cleaning | 61 | #230 of 847 | 7 | 2.9 | $4.9M | 77 | 11 |
| Mortgage brokers and lenders | 59 | #269 of 887 | 11 | 4.6 | Index only | 109 | 8 |
| Dentists and orthodontists | 56 | #739 of 1,886 | 33 | 13.8 | $1M | 105 | 23 |
| Funeral homes | Not scored | Not scored | 3 | 1.3 | $805K | 119 | 4 |
| Electricians | Not scored | Not scored | 2 | 0.8 | $37M | Too few | 18 |
| Laundromats | Not scored | Not scored | 2 | 0.8 | $23.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.8 | $17.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.8 | $17.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.8 | $17.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.8 | $15.4M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $47.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | 4 |
Household spending in Tooele County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $34.6M | $1,447 | 151 |
| Gasoline and other fuels | $87.2M | $3,646 | 140 |
| Food away from home | $107.2M | $4,481 | 110 |
| Groceries | $157.3M | $6,575 | 104 |
| Personal care products and services | $27.1M | $1,131 | 113 |
| Child care and other personal services | $18.6M | $779 | 134 |
| Memberships, classes and admissions | $30.7M | $1,284 | 131 |
| Medical and dental services | $34.2M | $1,428 | 111 |
| Pets | $26.7M | $1,114 | 123 |
| Clothing, shoes and related services | $47.4M | $1,979 | 96 |
| Vehicle insurance | $61.4M | $2,566 | 131 |
| Home repairs, maintenance and insurance | $74.1M | $3,097 | 103 |
| Lawn care, cleaning and other household services | $34.4M | $1,437 | 102 |
| Rent and homeowner costs | $467.7M | $19,547 | 117 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Tooele County
- Population, 2025 estimate
- 87,461+19.2% since 2020
- Households
- 23,925
- Median age
- 32.7
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.5
- Land area
- 7,040 sq. mi.
- People per square mile
- 11
- Median household income
- $106,587+43.0% vs. 2015–2019, before inflation
- Average household income
- $124,358
- Median home value
- $431,600
- Jobs located here
- 18,741
- Daytime population
- 54,672Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Tooele County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Tooele County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Tooele County, UT growing?
Population estimates put Tooele County at 87,461 people in 2025, up 19.2% since 2020, faster than the U.S. (+3.1%). It has 23,925 households. Median household income rose 43.0% from the 2015–2019 survey, before inflation.
How much do households in Tooele County, UT spend?
Households in Tooele County spend about $467.7M a year on rent and homeowner costs, $157.3M on groceries and $107.2M on food away from home. Set against the U.S., households in Tooele County spend the most on vehicle maintenance and repairs (an index of 151, where 100 is the U.S. average) and the least on clothing, shoes and related services (96).
Which business types have the highest market scores in Tooele County, UT?
The highest Groundwork market scores in Tooele County are for gyms (97); grocery stores (95); and clothing, shoe and laundry businesses (94). Tooele County ranks #2 of 1,792 scored counties for gyms.
How does Tooele County, UT compare with the U.S.?
The median household income in Tooele County is $106,587 a year, 32% above the U.S. median of $80,734. The population rose 19.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $431,600, against $332,700 for the U.S. For its number of households, Tooele County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (2.1 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Tooele County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Tooele County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Tooele County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Tooele County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.