County profile · Utah
Millard County, UT market data
How Millard County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 14,057
- +7.7% since 2020
- Households
- 4,357
- Median household income
- $73,639
- +18.3% vs. 2015–2019, before inflation
- Median home value
- $284,700
- Jobs located here
- 5,127
- Highest market score
- 85
- Real estate, #8 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Millard County by name and distance, and the households and spending within reach. Or open the report at the center of Millard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Millard County has an estimated 14,057 people and 4,357 households. Population estimates show Millard County grew 7.7% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Millard County is $73,639, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.3%, before inflation.
Relative to the U.S., household spending in Millard County runs highest on vehicle maintenance and repairs (an index of 149, where 100 is the U.S. average) and lowest on clothing, shoes and related services (78).
Of the business types scored in Millard County, real estate businesses (85), real estate agents and brokers (82) and auto repair shops (78) have the highest Groundwork market scores. For real estate businesses, that ranks #8 of 2,229 scored counties.
Against the U.S., map listings per household run highest for gas stations (6.1 times the U.S. rate) and lowest for salons, barbers and spas (22% below the U.S. rate).
All 56 business types in Millard County
Highest Groundwork market score first. Each score compares Millard County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 85 | #8 of 2,229 | 6 | 13.8 | Index only | 280 | Under 3 |
| Real estate agents and brokers | 82 | #16 of 2,176 | 6 | 13.8 | Index only | 222 | Under 3 |
| Auto repair shops | 78 | #141 of 2,378 | 6 | 13.8 | $1M | 233 | 6 |
| Insurance agencies | 75 | #348 of 2,272 | 7 | 16.1 | $1.7M | 132 | 3 |
| Auto repair and car care | 73 | #282 of 2,401 | 20 | 45.9 | $311K | 116 | 7 |
| Salons, barbers and spas | 62 | #581 of 2,385 | 16 | 36.7 | $251K | 118 | Under 3 |
| Clothing, shoes and laundry | 62 | #620 of 2,210 | 5 | 11.5 | $1.4M | 160 | Under 3 |
| Gyms, studios and classes | 55 | #832 of 2,088 | 7 | 16.1 | $533K | 81 | Under 3 |
| Sit-down restaurants | 51 | #1,149 of 2,405 | 28 | 64.3 | $552K | 83 | 6 |
| Gyms | 47 | #1,043 of 1,792 | 5 | 11.5 | $746K | 57 | Under 3 |
| Pet businesses | 47 | #1,262 of 2,200 | 9 | 20.7 | $424K | 48 | Under 3 |
| Hair salons | 46 | #1,399 of 2,339 | 12 | 27.5 | $335K | 78 | Under 3 |
| Doctors, dentists and clinics | 41 | #1,650 of 2,394 | 49 | 112.5 | $105K | 69 | 11 |
| Restaurants and cafes | 38 | #1,717 of 2,405 | 52 | 119.3 | $297K | 80 | 21 |
| Convenience stores | 37 | #1,606 of 2,261 | 12 | 27.5 | $2.1M | 27 | Under 3 |
| Gas stations | 37 | #1,732 of 2,358 | 29 | 66.6 | $562K | 24 | 16 |
| Dentists and orthodontists | 33 | #1,555 of 1,886 | 6 | 13.8 | $859K | 87 | 7 |
| Pizza | 32 | #1,739 of 2,090 | 6 | 13.8 | $2.6M | 51 | 14 |
| Grocery and convenience stores | 29 | #1,999 of 2,402 | 28 | 64.3 | $897K | 26 | 6 |
| Fast food and sandwich shops | 28 | #1,913 of 2,222 | 13 | 29.8 | $1.2M | 39 | 14 |
| Grocery stores | 27 | #1,739 of 2,070 | 11 | 25.2 | $2.3M | 25 | 5 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 9.2 | $3.9M | 93 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 9.2 | $1.8M | 138 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 9.2 | $3.9M | 104 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 9.2 | $183K | 27 | 3 |
| Physical therapy | Not scored | Not scored | 4 | 9.2 | $1.3M | 54 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 9.2 | $1.6M | 62 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 6.9 | $2.1M | 82 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 6.9 | $733K | 73 | 5 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 6.9 | $1.7M | 104 | 4 |
| Spas and skin care | Not scored | Not scored | 3 | 6.9 | $1.3M | 153 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 4.6 | $2.6M | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 2 | 4.6 | $5.6M | Too few | 10 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 4.6 | $1.9M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 4.6 | $2.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 4.6 | $2.6M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 4.6 | $1.9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 4.6 | $1.9M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 4.6 | $2.6M | Too few | 4 |
| Veterinarians | Not scored | Not scored | 2 | 4.6 | $1.9M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 2.3 | $4M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 2.3 | $6.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.3 | $11.3M | Too few | 5 |
| House cleaning | Not scored | Not scored | 1 | 2.3 | $5.2M | Too few | 4 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.3 | $11.3M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 2.3 | $7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Millard County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.2M | $1,428 | 149 |
| Gasoline and other fuels | $16.3M | $3,741 | 144 |
| Food away from home | $15.4M | $3,545 | 87 |
| Groceries | $25.1M | $5,768 | 91 |
| Personal care products and services | $4M | $922 | 92 |
| Child care and other personal services | $2.2M | $505 | 87 |
| Memberships, classes and admissions | $3.7M | $857 | 87 |
| Medical and dental services | $5.2M | $1,183 | 92 |
| Pets | $3.8M | $876 | 96 |
| Clothing, shoes and related services | $7M | $1,613 | 78 |
| Vehicle insurance | $11.6M | $2,667 | 136 |
| Home repairs, maintenance and insurance | $11.3M | $2,586 | 86 |
| Lawn care, cleaning and other household services | $5.2M | $1,196 | 85 |
| Rent and homeowner costs | $72.7M | $16,681 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Millard County
- Population, 2025 estimate
- 14,057+7.7% since 2020
- Households
- 4,357
- Median age
- 34.2
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.7
- Land area
- 6,786 sq. mi.
- People per square mile
- 2
- Median household income
- $73,639+18.3% vs. 2015–2019, before inflation
- Average household income
- $84,122
- Median home value
- $284,700
- Jobs located here
- 5,127
- Daytime population
- 12,471Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Millard County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Millard County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Millard County, UT growing?
Population estimates put Millard County at 14,057 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 4,357 households. Median household income rose 18.3% from the 2015–2019 survey, before inflation.
How much do households in Millard County, UT spend?
Households in Millard County spend about $72.7M a year on rent and homeowner costs, $25.1M on groceries and $16.3M on gasoline and other fuels. Set against the U.S., households in Millard County spend the most on vehicle maintenance and repairs (an index of 149, where 100 is the U.S. average) and the least on clothing, shoes and related services (78).
Which business types have the highest market scores in Millard County, UT?
The highest Groundwork market scores in Millard County are for real estate businesses (85), real estate agents and brokers (82) and auto repair shops (78). Millard County ranks #8 of 2,229 scored counties for real estate businesses.
How does Millard County, UT compare with the U.S.?
The median household income in Millard County is $73,639 a year, 9% below the U.S. median of $80,734. The population rose 7.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $284,700, against $332,700 for the U.S. For its number of households, Millard County has the most map listings, relative to the U.S., for gas stations (6.1 times the U.S. rate) and the fewest for salons, barbers and spas (22% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 21 of the 56 business types have a score in Millard County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Millard County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Millard County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Millard County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.