Small-town market profile · Wyoming
Evanston, WY-UT area market data
Population, household spending and competition for 56 business types in the Evanston area, each scored against other small-town markets.
- Population, 2025
- 23,415
- +2.0% since 2020
- Households
- 8,639
- Median household income
- $82,471
- Median home value
- $293,800
- Jobs located here
- 9,409
- Highest market score
- 78
- Auto repair shops, #28 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Evanston area by name and distance, and the households and spending within reach. Or open the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 23,415 people live in the Evanston area, in 8,639 households. Between 2020 and 2025, the population of the Evanston area grew 2.0%, slower than the U.S. (+3.1%). The median household income in the Evanston area is $82,471 a year, 2% above the U.S. median of $80,734.
Set against the U.S., households in the Evanston area spend the most on vehicle maintenance and repairs (an index of 131, where 100 is the U.S. average) and the least on clothing, shoes and related services (84).
The highest Groundwork market scores in the Evanston area are for auto repair shops (78), home repair companies (66) and HVAC and plumbing companies (65). The Evanston area ranks #28 of 538 scored small-town markets for auto repair shops.
The Evanston area takes in 2 counties: Uinta County, WY and Rich County, UT. For its number of households, the Evanston area has the most map listings, relative to the U.S., for convenience stores (2.5 times the U.S. rate) and the fewest for clothing and shoe stores (28% below the U.S. rate).
All 56 business types in the Evanston area
Highest Groundwork market score first. Each score compares the Evanston area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 78 | #28 of 538 | 23 | 26.6 | $473K | 106 | 7 |
| Home repair trades | 66 | #89 of 526 | 12 | 13.9 | $2M | 80 | 5 |
| HVAC and plumbing | 65 | #93 of 476 | 6 | 6.9 | $3.9M | 82 | 5 |
| Auto repair and car care | 65 | #125 of 538 | 43 | 49.8 | $253K | 94 | 14 |
| Salons, barbers and spas | 63 | #114 of 538 | 33 | 38.2 | $256K | 120 | 6 |
| Insurance agencies | 61 | #170 of 537 | 9 | 10.4 | $2.2M | 176 | 12 |
| Child care and preschools | 59 | #163 of 454 | 10 | 11.6 | $514K | 51 | 3 |
| Pet businesses | 58 | #167 of 527 | 14 | 16.2 | $583K | 66 | 4 |
| Grocery stores | 58 | #178 of 506 | 7 | 8.1 | $7.4M | 79 | Under 3 |
| Clothing and shoe stores | 57 | #212 of 536 | 10 | 11.6 | $1.5M | 117 | 5 |
| Primary care and pediatrics | 56 | #189 of 458 | 9 | 10.4 | $1.2M | 68 | 6 |
| Clothing, shoes and laundry | 56 | #225 of 536 | 15 | 17.4 | $993K | 113 | 5 |
| Martial arts and dance studios | 54 | #158 of 378 | 6 | 6.9 | $1.4M | 71 | Under 3 |
| Pet grooming and boarding | 53 | #177 of 387 | 6 | 6.9 | $1.4M | 53 | Under 3 |
| Hair salons | 52 | #255 of 538 | 20 | 23.2 | $422K | 98 | 6 |
| Spas and skin care | 51 | #240 of 504 | 10 | 11.6 | $845K | 96 | Under 3 |
| Tire shops | 50 | #217 of 431 | 6 | 6.9 | $1.8M | 72 | 3 |
| Gyms | 49 | #275 of 506 | 12 | 13.9 | $721K | 55 | Under 3 |
| Coffee shops and cafes | 49 | #280 of 529 | 14 | 16.2 | $2.4M | 63 | 4 |
| Gyms, studios and classes | 48 | #315 of 535 | 21 | 24.3 | $412K | 62 | Under 3 |
| Veterinarians | 47 | #229 of 398 | 5 | 5.8 | $1.6M | 60 | 4 |
| Pizza | 46 | #300 of 520 | 9 | 10.4 | $3.7M | 72 | 28 |
| Grocery and convenience stores | 46 | #327 of 538 | 28 | 32.4 | $1.8M | 54 | Under 3 |
| Bakeries and dessert shops | 45 | #309 of 507 | 18 | 20.8 | $1.8M | 44 | 4 |
| Real estate | 43 | #354 of 536 | 29 | 33.6 | Index only | 120 | 21 |
| Convenience stores | 43 | #358 of 529 | 17 | 19.7 | $3M | 38 | Under 3 |
| Sit-down restaurants | 42 | #357 of 538 | 65 | 75.2 | $506K | 76 | 18 |
| Real estate agents and brokers | 41 | #373 of 533 | 25 | 28.9 | Index only | 111 | 13 |
| Chiropractors | 39 | #293 of 426 | 6 | 6.9 | $1.8M | 76 | 5 |
| Dentists and orthodontists | 39 | #371 of 526 | 10 | 11.6 | $1.1M | 111 | 12 |
| Gas stations | 39 | #392 of 536 | 23 | 26.6 | $1.2M | 51 | 20 |
| Lawn, cleaning and pest control | 36 | #378 of 481 | 9 | 10.4 | $1.2M | 72 | 18 |
| Restaurants and cafes | 35 | #421 of 538 | 130 | 150.5 | $253K | 68 | 50 |
| Fast food and sandwich shops | 34 | #425 of 537 | 19 | 22.0 | $1.7M | 57 | 28 |
| Doctors, dentists and clinics | 32 | #437 of 538 | 94 | 108.8 | $116K | 76 | 33 |
| Physical therapy | 29 | #343 of 400 | 10 | 11.6 | $1.1M | 45 | 7 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.6 | $2.7M | 108 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 4.6 | $2.7M | 93 | 10 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.6 | $2.7M | 87 | 3 |
| Electricians | Not scored | Not scored | 3 | 3.5 | $7.8M | 65 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.5 | $390K | 58 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 3.5 | Index only | 19 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 3.5 | $3.6M | 57 | 8 |
| Laundromats | Not scored | Not scored | 3 | 3.5 | $5M | 40 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.5 | $7.8M | 92 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 3.5 | $2.9M | 71 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.3 | $5.4M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.3 | $4.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.3 | $5.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.3 | $4.1M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.2 | $8.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.2 | $14.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.2 | $10.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.2 | Index only | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.2 | $10.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Evanston area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.9M | $1,258 | 131 |
| Gasoline and other fuels | $28M | $3,243 | 125 |
| Food away from home | $32.9M | $3,811 | 94 |
| Groceries | $51.5M | $5,960 | 94 |
| Personal care products and services | $8.4M | $978 | 97 |
| Child care and other personal services | $5.1M | $595 | 103 |
| Memberships, classes and admissions | $8.6M | $1,001 | 102 |
| Medical and dental services | $10.9M | $1,259 | 98 |
| Pets | $8.2M | $945 | 104 |
| Clothing, shoes and related services | $14.9M | $1,725 | 84 |
| Vehicle insurance | $19.9M | $2,305 | 118 |
| Home repairs, maintenance and insurance | $23.4M | $2,710 | 90 |
| Lawn care, cleaning and other household services | $10.9M | $1,264 | 89 |
| Rent and homeowner costs | $150.7M | $17,444 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Evanston area
- Population, 2025 estimate
- 23,415+2.0% since 2020
- Households
- 8,639
- Median age
- 37.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.3
- Land area
- 3,111 sq. mi.
- People per square mile
- 7
- Median household income
- $82,471
- Average household income
- $105,321
- Median home value
- $293,800
- Jobs located here
- 9,409
- Daytime population
- 22,588Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Evanston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Evanston area 2
- Uinta County, WY20,644 people
- Rich County, UT2,631 people
Other markets based in Wyoming 9
- Cheyenne, WY metro area101,060 people
- Casper, WY metro area79,977 people
- Gillette, WY area47,240 people
- Rock Springs, WY area41,542 people
- Riverton, WY area39,533 people
- Laramie, WY area38,249 people
- Jackson, WY-ID area35,821 people
- Sheridan, WY area32,055 people
- Cody, WY area30,449 people
Questions
How fast is the Evanston, WY-UT area growing?
Population estimates put the Evanston area at 23,415 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 8,639 households.
How much do households in the Evanston, WY-UT area spend?
Households in the Evanston area spend about $150.7M a year on rent and homeowner costs, $51.5M on groceries and $32.9M on food away from home. Relative to the U.S., household spending in the Evanston area runs highest on vehicle maintenance and repairs (an index of 131, where 100 is the U.S. average) and lowest on clothing, shoes and related services (84).
Which business types have the highest market scores in the Evanston, WY-UT area?
Of the business types scored in the Evanston area, auto repair shops (78), home repair companies (66) and HVAC and plumbing companies (65) have the highest Groundwork market scores. For auto repair shops, that ranks #28 of 538 scored small-town markets.
How does the Evanston, WY-UT area compare with the U.S.?
Median household income in the Evanston area is $82,471, 2% above the U.S. median of $80,734. The population rose 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $293,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.5 times the U.S. rate) and lowest for clothing and shoe stores (28% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in the Evanston area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Evanston area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Evanston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.