County profile · Utah
Salt Lake County, UT market data
Population, household spending and competition for 56 business types in Salt Lake County, each scored against other counties.
- Population, 2025
- 1,220,916
- +2.9% since 2020
- Households
- 426,245
- Median household income
- $97,494
- +30.2% vs. 2015–2019, before inflation
- Median home value
- $525,700
- Jobs located here
- 775,993
- Highest market score
- 82
- Veterinarians, #63 of 1,485 scored counties
A site report maps the competitors on map listings around any address in Salt Lake County by name and distance, and the households and spending within reach. Or open the report at the center of Salt Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 1,220,916 people live in Salt Lake County, in 426,245 households. Population estimates show Salt Lake County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in Salt Lake County is $97,494 a year, 21% above the U.S. median of $80,734. That rose 30.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Salt Lake County spend the most on child care and other personal services (an index of 138, where 100 is the U.S. average) and the least on clothing, shoes and related services (97).
The highest Groundwork market scores in Salt Lake County are for veterinarians (82), convenience stores (79) and pet stores (77). Salt Lake County ranks #63 of 1,485 scored counties for veterinarians.
Salt Lake County is part of the Salt Lake City-Murray metro area. For its number of households, Salt Lake County has the most map listings, relative to the U.S., for mortgage brokers and lenders (3.2 times the U.S. rate) and the fewest for funeral homes (43% below the U.S. rate).
All 56 business types in Salt Lake County
Highest Groundwork market score first. Each score compares Salt Lake County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 82 | #63 of 1,485 | 119 | 2.8 | $4M | 146 | 94 |
| Convenience stores | 79 | #194 of 2,261 | 287 | 6.7 | $9.6M | 122 | 85 |
| Pet stores | 77 | #75 of 974 | 72 | 1.7 | $6.6M | 145 | 34 |
| Gas stations | 77 | #209 of 2,358 | 300 | 7.0 | $4M | 167 | 236 |
| Grocery and convenience stores | 76 | #264 of 2,402 | 633 | 14.9 | $4.4M | 129 | 266 |
| Collision repair and body shops | 75 | #131 of 1,327 | 115 | 2.7 | $4.2M | 136 | 97 |
| Laundromats | 74 | #113 of 785 | 50 | 1.2 | $17M | 136 | 17 |
| Pet businesses | 73 | #190 of 2,200 | 413 | 9.7 | $1.1M | 130 | 248 |
| Grocery stores | 73 | #335 of 2,070 | 212 | 5.0 | $13M | 140 | 181 |
| Optometrists and eye care | 72 | #170 of 1,302 | 172 | 4.0 | $3.5M | 112 | 61 |
| Gyms | 70 | #225 of 1,792 | 332 | 7.8 | $1.7M | 130 | 150 |
| Urgent care and walk-in clinics | 69 | #46 of 325 | 13 | 0.3 | $46.6M | 190 | 39 |
| Funeral homes | 68 | #275 of 1,472 | 50 | 1.2 | $951K | 140 | 22 |
| Child care and preschools | 68 | #305 of 1,611 | 246 | 5.8 | $1.4M | 139 | 332 |
| Tire shops | 68 | #326 of 1,530 | 154 | 3.6 | $3.1M | 125 | 81 |
| Pest control | 66 | #144 of 699 | 55 | 1.3 | $11.2M | 109 | 44 |
| Pet grooming and boarding | 65 | #348 of 1,461 | 168 | 3.9 | $2.8M | 110 | 120 |
| Pizza | 65 | #468 of 2,090 | 269 | 6.3 | $7M | 138 | 1,078 |
| Auto repair shops | 65 | #533 of 2,378 | 983 | 23.1 | $489K | 110 | 422 |
| Yoga, Pilates and fitness studios | 60 | #207 of 777 | 126 | 3.0 | $4.4M | 109 | 150 |
| Gyms, studios and classes | 59 | #631 of 2,088 | 734 | 17.2 | $762K | 115 | 371 |
| Auto repair and car care | 59 | #795 of 2,401 | 1,673 | 39.2 | $287K | 107 | 690 |
| Home inspectors | 57 | #139 of 415 | 36 | 0.8 | Index only | 88 | 35 |
| Electricians | 57 | #420 of 1,160 | 115 | 2.7 | $11.6M | 96 | 385 |
| Physical therapy | 57 | #539 of 1,422 | 287 | 6.7 | $2.1M | 88 | 151 |
| Car washes and detailing | 57 | #541 of 1,451 | 188 | 4.4 | $2.6M | 101 | 96 |
| Sit-down restaurants | 57 | #872 of 2,405 | 2,691 | 63.1 | $700K | 106 | 761 |
| Hair salons | 56 | #872 of 2,339 | 954 | 22.4 | $500K | 116 | 397 |
| Roofing and gutters | 54 | #501 of 1,177 | 163 | 3.8 | $8.2M | 97 | 134 |
| Martial arts and dance studios | 54 | #548 of 1,334 | 276 | 6.5 | $2M | 100 | 221 |
| Nail salons | 54 | #565 of 1,328 | 266 | 6.2 | $1.8M | 107 | 130 |
| Landscaping and lawn care | 54 | #612 of 1,493 | 248 | 5.8 | $2.5M | 85 | 500 |
| Chiropractors | 54 | #632 of 1,490 | 273 | 6.4 | $2.2M | 93 | 170 |
| Restaurants and cafes | 54 | #1,018 of 2,405 | 4,743 | 111.3 | $397K | 107 | 2,180 |
| Fast food and sandwich shops | 52 | #1,068 of 2,222 | 645 | 15.1 | $2.9M | 96 | 1,078 |
| HVAC and plumbing | 50 | #867 of 1,707 | 338 | 7.9 | $3.9M | 83 | 481 |
| Home repair trades | 50 | #1,042 of 2,057 | 616 | 14.5 | $2.2M | 89 | 1,000 |
| Barbershops | 49 | #725 of 1,356 | 248 | 5.8 | $1.9M | 102 | 55 |
| Primary care and pediatrics | 49 | #879 of 1,656 | 375 | 8.8 | $1.6M | 91 | 811 |
| Clothing and shoe stores | 49 | #1,101 of 2,087 | 701 | 16.4 | $1.2M | 95 | 345 |
| Coffee shops and cafes | 48 | #1,103 of 2,063 | 552 | 13.0 | $3.4M | 92 | 336 |
| Dry cleaners | 47 | #290 of 507 | 59 | 1.4 | $14.4M | 92 | 50 |
| Lawn, cleaning and pest control | 47 | #969 of 1,771 | 423 | 9.9 | $1.5M | 87 | 951 |
| Bakeries and dessert shops | 47 | #1,041 of 1,889 | 491 | 11.5 | $3.8M | 93 | 377 |
| Clothing, shoes and laundry | 46 | #1,282 of 2,210 | 1,002 | 23.5 | $849K | 96 | 412 |
| Oil change and quick lube | 44 | #309 of 479 | 48 | 1.1 | $10M | 73 | 56 |
| Salons, barbers and spas | 43 | #1,571 of 2,385 | 2,220 | 52.1 | $215K | 101 | 816 |
| Property management | 42 | #592 of 910 | 188 | 4.4 | Index only | 79 | 466 |
| House cleaning | 39 | #616 of 847 | 120 | 2.8 | $5.1M | 80 | 407 |
| Real estate agents and brokers | 39 | #1,654 of 2,176 | 1,592 | 37.3 | Index only | 96 | 1,197 |
| Doctors, dentists and clinics | 38 | #1,782 of 2,394 | 4,630 | 108.6 | $131K | 86 | 1,856 |
| Spas and skin care | 37 | #1,369 of 1,769 | 672 | 15.8 | $710K | 81 | 212 |
| Real estate | 35 | #1,887 of 2,229 | 2,409 | 56.5 | Index only | 80 | 2,251 |
| Dentists and orthodontists | 34 | #1,535 of 1,886 | 802 | 18.8 | $756K | 77 | 624 |
| Mortgage brokers and lenders | 29 | #800 of 887 | 593 | 13.9 | Index only | 36 | 263 |
| Insurance agencies | 29 | #1,846 of 2,272 | 875 | 20.5 | $962K | 77 | 657 |
Household spending in Salt Lake County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $480.7M | $1,128 | 118 |
| Gasoline and other fuels | $1.2B | $2,806 | 108 |
| Food away from home | $1.9B | $4,422 | 109 |
| Groceries | $2.8B | $6,482 | 103 |
| Personal care products and services | $477M | $1,119 | 111 |
| Child care and other personal services | $342M | $802 | 138 |
| Memberships, classes and admissions | $559.5M | $1,313 | 133 |
| Medical and dental services | $606M | $1,422 | 110 |
| Pets | $471.8M | $1,107 | 122 |
| Clothing, shoes and related services | $850.5M | $1,995 | 97 |
| Vehicle insurance | $841.5M | $1,974 | 101 |
| Home repairs, maintenance and insurance | $1.3B | $3,124 | 104 |
| Lawn care, cleaning and other household services | $615.3M | $1,444 | 102 |
| Rent and homeowner costs | $8.3B | $19,474 | 117 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Salt Lake County
- Population, 2025 estimate
- 1,220,916+2.9% since 2020
- Households
- 426,245
- Median age
- 35.0
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 753 sq. mi.
- People per square mile
- 1,590
- Median household income
- $97,494+30.2% vs. 2015–2019, before inflation
- Average household income
- $124,987
- Median home value
- $525,700
- Jobs located here
- 775,993
- Daytime population
- 1,357,402Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Salt Lake County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Salt Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Salt Lake County, UT growing?
Population estimates put Salt Lake County at 1,220,916 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 426,245 households. Against the 2015–2019 survey, median household income rose 30.2%, before inflation.
How much do households in Salt Lake County, UT spend?
Households in Salt Lake County spend about $8.3B a year on rent and homeowner costs, $2.8B on groceries and $1.9B on food away from home. Relative to the U.S., household spending in Salt Lake County runs highest on child care and other personal services (an index of 138, where 100 is the U.S. average) and lowest on clothing, shoes and related services (97).
Which business types have the highest market scores in Salt Lake County, UT?
Of the business types scored in Salt Lake County, veterinarians (82), convenience stores (79) and pet stores (77) have the highest Groundwork market scores. For veterinarians, that ranks #63 of 1,485 scored counties.
How does Salt Lake County, UT compare with the U.S.?
Median household income in Salt Lake County is $97,494, 21% above the U.S. median of $80,734. The population rose 2.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $525,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for mortgage brokers and lenders (3.2 times the U.S. rate) and lowest for funeral homes (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Salt Lake County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Salt Lake County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Utah · Every U.S. market · How we measure
Screening a site or an acquisition in Salt Lake County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Salt Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.