County profile · Utah
Sanpete County, UT market data
Population, household spending and competition for 56 business types in Sanpete County, each scored against other counties.
- Population, 2025
- 31,453
- +10.3% since 2020
- Households
- 8,888
- Median household income
- $70,083
- +30.2% vs. 2015–2019, before inflation
- Median home value
- $347,200
- Jobs located here
- 8,877
- Highest market score
- 83
- Salons, barbers and spas, #48 of 2,385 scored counties
A site report maps the competitors on map listings around any address in Sanpete County by name and distance, and the households and spending within reach. Or open the report at the center of Sanpete County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 31,453 people live in Sanpete County, in 8,888 households. Between 2020 and 2025, the population of Sanpete County grew 10.3%, faster than the U.S. (+3.1%). The median household income in Sanpete County is $70,083 a year, 13% below the U.S. median of $80,734. That rose 30.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Sanpete County spend the most on vehicle maintenance and repairs (an index of 140, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
The highest Groundwork market scores in Sanpete County are for salons, barbers and spas (83); hair salons (83); and spas and skin care studios (79). Sanpete County ranks #48 of 2,385 scored counties for salons, barbers and spas.
For its number of households, Sanpete County has the most map listings, relative to the U.S., for grocery stores (2.3 times the U.S. rate) and the fewest for real estate agents and brokers (59% below the U.S. rate).
All 56 business types in Sanpete County
Highest Groundwork market score first. Each score compares Sanpete County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Salons, barbers and spas | 83 | #48 of 2,385 | 20 | 22.5 | $411K | 193 | Under 3 |
| Hair salons | 83 | #54 of 2,339 | 12 | 13.5 | $686K | 159 | Under 3 |
| Spas and skin care | 79 | #76 of 1,769 | 5 | 5.6 | $1.6M | 188 | Under 3 |
| Tire shops | 77 | #144 of 1,530 | 5 | 5.6 | $2.4M | 95 | Under 3 |
| Sit-down restaurants | 75 | #254 of 2,405 | 40 | 45.0 | $792K | 119 | 5 |
| Real estate agents and brokers | 74 | #109 of 2,176 | 11 | 12.4 | Index only | 248 | 8 |
| Real estate | 71 | #194 of 2,229 | 18 | 20.3 | Index only | 191 | 11 |
| Auto repair and car care | 68 | #446 of 2,401 | 42 | 47.3 | $284K | 106 | 15 |
| Restaurants and cafes | 66 | #524 of 2,405 | 78 | 87.8 | $406K | 110 | 30 |
| Clothing, shoes and laundry | 63 | #594 of 2,210 | 11 | 12.4 | $1.3M | 150 | 4 |
| Auto repair shops | 63 | #626 of 2,378 | 25 | 28.1 | $477K | 107 | 14 |
| Home repair trades | 61 | #515 of 2,057 | 7 | 7.9 | $3.3M | 136 | 21 |
| Convenience stores | 61 | #733 of 2,261 | 9 | 10.1 | $5.7M | 72 | Under 3 |
| Primary care and pediatrics | 60 | #523 of 1,656 | 6 | 6.8 | $1.8M | 98 | 10 |
| Gas stations | 60 | #776 of 2,358 | 17 | 19.1 | $1.8M | 76 | 14 |
| Clothing and shoe stores | 59 | #718 of 2,087 | 9 | 10.1 | $1.6M | 127 | 4 |
| Coffee shops and cafes | 58 | #678 of 2,063 | 6 | 6.8 | $5.3M | 143 | 8 |
| Pet grooming and boarding | 57 | #571 of 1,461 | 5 | 5.6 | $1.6M | 61 | Under 3 |
| Child care and preschools | 57 | #644 of 1,611 | 9 | 10.1 | $528K | 53 | 4 |
| Pet businesses | 57 | #799 of 2,200 | 15 | 16.9 | $519K | 59 | 4 |
| Gyms | 55 | #746 of 1,792 | 9 | 10.1 | $878K | 68 | Under 3 |
| Insurance agencies | 55 | #957 of 2,272 | 14 | 15.8 | $1.6M | 125 | 13 |
| Lawn, cleaning and pest control | 53 | #761 of 1,771 | 8 | 9.0 | $1.3M | 80 | 10 |
| Gyms, studios and classes | 49 | #1,133 of 2,088 | 18 | 20.3 | $439K | 66 | Under 3 |
| Dentists and orthodontists | 44 | #1,165 of 1,886 | 10 | 11.3 | $1.1M | 107 | 11 |
| Pizza | 44 | #1,287 of 2,090 | 12 | 13.5 | $2.6M | 52 | 17 |
| Grocery and convenience stores | 44 | #1,458 of 2,402 | 26 | 29.3 | $2M | 58 | 7 |
| Fast food and sandwich shops | 43 | #1,424 of 2,222 | 17 | 19.1 | $1.9M | 61 | 17 |
| Martial arts and dance studios | 42 | #903 of 1,334 | 9 | 10.1 | $878K | 44 | Under 3 |
| Doctors, dentists and clinics | 39 | #1,728 of 2,394 | 77 | 86.6 | $137K | 90 | 34 |
| Bakeries and dessert shops | 38 | #1,374 of 1,889 | 10 | 11.3 | $3.2M | 77 | 8 |
| Grocery stores | 36 | #1,494 of 2,070 | 14 | 15.8 | $3.7M | 39 | 5 |
| Physical therapy | 33 | #1,155 of 1,422 | 7 | 7.9 | $1.5M | 63 | 9 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.5 | $3M | 118 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 4.5 | $3M | 97 | 4 |
| Electricians | Not scored | Not scored | 4 | 4.5 | $5.8M | 48 | 7 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 4.5 | Index only | 95 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 4.5 | $2.7M | 26 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.4 | $3.5M | 147 | 4 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.4 | $3.6M | 122 | 6 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.4 | $3.5M | 112 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.4 | $2.6M | 95 | 4 |
| Funeral homes | Not scored | Not scored | 2 | 2.3 | $638K | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.3 | $11.5M | Too few | 11 |
| Pet stores | Not scored | Not scored | 2 | 2.3 | $3.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 2.3 | Index only | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.1 | $8.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.1 | $10.7M | Too few | 4 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.1 | $23.1M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Sanpete County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.9M | $1,341 | 140 |
| Gasoline and other fuels | $31M | $3,483 | 134 |
| Food away from home | $31.7M | $3,566 | 88 |
| Groceries | $51.2M | $5,764 | 91 |
| Personal care products and services | $8.2M | $926 | 92 |
| Child care and other personal services | $4.8M | $534 | 92 |
| Memberships, classes and admissions | $7.9M | $890 | 90 |
| Medical and dental services | $10.5M | $1,184 | 92 |
| Pets | $7.8M | $876 | 96 |
| Clothing, shoes and related services | $14.5M | $1,633 | 79 |
| Vehicle insurance | $22M | $2,480 | 127 |
| Home repairs, maintenance and insurance | $23.1M | $2,598 | 86 |
| Lawn care, cleaning and other household services | $10.7M | $1,207 | 85 |
| Rent and homeowner costs | $148.8M | $16,738 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sanpete County
- Population, 2025 estimate
- 31,453+10.3% since 2020
- Households
- 8,888
- Median age
- 34.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.5
- Land area
- 1,590 sq. mi.
- People per square mile
- 19
- Median household income
- $70,083+30.2% vs. 2015–2019, before inflation
- Average household income
- $84,824
- Median home value
- $347,200
- Jobs located here
- 8,877
- Daytime population
- 27,248Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sanpete County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sanpete County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Sanpete County, UT growing?
Population estimates put Sanpete County at 31,453 people in 2025, up 10.3% since 2020, faster than the U.S. (+3.1%). It has 8,888 households. Against the 2015–2019 survey, median household income rose 30.2%, before inflation.
How much do households in Sanpete County, UT spend?
Households in Sanpete County spend about $148.8M a year on rent and homeowner costs, $51.2M on groceries and $31.7M on food away from home. Relative to the U.S., household spending in Sanpete County runs highest on vehicle maintenance and repairs (an index of 140, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Which business types have the highest market scores in Sanpete County, UT?
Of the business types scored in Sanpete County, salons, barbers and spas (83); hair salons (83); and spas and skin care studios (79) have the highest Groundwork market scores. For salons, barbers and spas, that ranks #48 of 2,385 scored counties.
How does Sanpete County, UT compare with the U.S.?
Median household income in Sanpete County is $70,083, 13% below the U.S. median of $80,734. The population rose 10.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $347,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery stores (2.3 times the U.S. rate) and lowest for real estate agents and brokers (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Sanpete County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sanpete County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Sanpete County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sanpete County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.