Metro area profile · Utah
St. George, UT metro area market data
Population, household spending and competition for 56 business types in the St. George metro area, each scored against other metro areas.
- Population, 2025
- 213,670
- +17.4% since 2020
- Households
- 69,786
- Median household income
- $80,632
- +34.8% vs. 2015–2019, before inflation
- Median home value
- $510,700
- Jobs located here
- 87,513
- Highest market score
- 93
- Child care and preschools, #1 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the St. George metro area by name and distance, and the households and spending within reach. Or open the report at the center of the St. George metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 213,670 people live in the St. George metro area, in 69,786 households. Population estimates put the population change in the St. George metro area from 2020 to 2025 at +17.4%, faster than the U.S. (+3.1%). The median household income in the St. George metro area is $80,632 a year, in line with the U.S. median of $80,734. That rose 34.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the St. George metro area spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on clothing, shoes and related services (88).
The highest Groundwork market scores in the St. George metro area are for child care centers and preschools (93), veterinarians (83) and convenience stores (82). The St. George metro area ranks #1 of 387 scored metro areas for child care centers and preschools.
The St. George metro area is made up of one county, Washington County. For its number of households, the St. George metro area has the most map listings, relative to the U.S., for pest control companies (3.9 times the U.S. rate) and the fewest for roofing and gutter companies (42% below the U.S. rate).
All 56 business types in the St. George metro area
Highest Groundwork market score first. Each score compares the St. George metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 93 | #1 of 387 | 31 | 4.4 | $1.5M | 147 | 20 |
| Veterinarians | 83 | #10 of 384 | 16 | 2.3 | $4.3M | 157 | 18 |
| Convenience stores | 82 | #12 of 387 | 41 | 5.9 | $10.4M | 132 | 8 |
| Grocery and convenience stores | 80 | #21 of 387 | 110 | 15.8 | $3.9M | 114 | 29 |
| Funeral homes | 78 | #36 of 377 | 13 | 1.9 | $1M | 148 | 9 |
| Grocery stores | 77 | #29 of 387 | 39 | 5.6 | $10.9M | 117 | 21 |
| Gas stations | 75 | #38 of 387 | 86 | 12.3 | $2.5M | 103 | 48 |
| Collision repair and body shops | 74 | #38 of 381 | 21 | 3.0 | $3.9M | 127 | 19 |
| Dry cleaners | 68 | #39 of 272 | 7 | 1.0 | $18M | 115 | 3 |
| Pet businesses | 66 | #77 of 387 | 73 | 10.5 | $937K | 107 | 49 |
| Sit-down restaurants | 65 | #83 of 387 | 380 | 54.5 | $729K | 110 | 126 |
| Roofing and gutters | 64 | #81 of 381 | 15 | 2.1 | $13.2M | 156 | 27 |
| Pet grooming and boarding | 64 | #88 of 386 | 24 | 3.4 | $2.9M | 112 | 22 |
| Nail salons | 63 | #78 of 387 | 49 | 7.0 | $1.4M | 87 | 8 |
| Oil change and quick lube | 63 | #78 of 290 | 7 | 1.0 | $11.8M | 86 | 7 |
| Tire shops | 61 | #132 of 386 | 35 | 5.0 | $2.4M | 94 | 14 |
| Hair salons | 58 | #120 of 387 | 154 | 22.1 | $460K | 107 | 67 |
| Clothing and shoe stores | 57 | #158 of 387 | 91 | 13.0 | $1.4M | 109 | 57 |
| Gyms | 56 | #132 of 387 | 64 | 9.2 | $1.2M | 90 | 33 |
| Laundromats | 56 | #149 of 364 | 10 | 1.4 | $12.6M | 100 | Under 3 |
| Martial arts and dance studios | 55 | #139 of 387 | 41 | 5.9 | $1.8M | 91 | 28 |
| Restaurants and cafes | 54 | #165 of 387 | 737 | 105.6 | $376K | 101 | 363 |
| Auto repair shops | 54 | #171 of 387 | 196 | 28.1 | $420K | 95 | 103 |
| Clothing, shoes and laundry | 54 | #177 of 387 | 143 | 20.5 | $879K | 100 | 60 |
| Pizza | 53 | #168 of 387 | 56 | 8.0 | $5M | 97 | 176 |
| Gyms, studios and classes | 52 | #172 of 387 | 130 | 18.6 | $579K | 88 | 61 |
| Urgent care and walk-in clinics | 51 | #97 of 197 | 5 | 0.7 | $18.1M | 74 | 7 |
| Pet stores | 51 | #182 of 382 | 17 | 2.4 | $4M | 89 | 9 |
| Auto repair and car care | 49 | #214 of 387 | 353 | 50.6 | $233K | 87 | 151 |
| Barbershops | 47 | #229 of 387 | 49 | 7.0 | $1.4M | 77 | 6 |
| Yoga, Pilates and fitness studios | 44 | #227 of 347 | 25 | 3.6 | $3M | 74 | 33 |
| Salons, barbers and spas | 44 | #264 of 387 | 392 | 56.2 | $181K | 85 | 118 |
| Home inspectors | 43 | #161 of 243 | 8 | 1.1 | Index only | 60 | 12 |
| Landscaping and lawn care | 43 | #227 of 385 | 41 | 5.9 | $2.2M | 77 | 162 |
| Car washes and detailing | 43 | #256 of 387 | 52 | 7.5 | $1.6M | 63 | 18 |
| Coffee shops and cafes | 43 | #259 of 387 | 99 | 14.2 | $2.8M | 76 | 57 |
| Fast food and sandwich shops | 42 | #248 of 387 | 122 | 17.5 | $2.3M | 74 | 176 |
| Insurance agencies | 41 | #246 of 387 | 134 | 19.2 | $1.1M | 89 | 123 |
| Optometrists and eye care | 41 | #281 of 386 | 34 | 4.9 | $2.7M | 85 | 23 |
| Physical therapy | 40 | #267 of 386 | 62 | 8.9 | $1.5M | 61 | 32 |
| Bakeries and dessert shops | 40 | #284 of 387 | 93 | 13.3 | $3M | 72 | 64 |
| Primary care and pediatrics | 39 | #278 of 387 | 69 | 9.9 | $1.3M | 74 | 198 |
| Property management | 39 | #283 of 374 | 47 | 6.7 | Index only | 48 | 62 |
| Dentists and orthodontists | 38 | #291 of 387 | 105 | 15.0 | $861K | 88 | 114 |
| Real estate | 38 | #307 of 387 | 484 | 69.4 | Index only | 60 | 486 |
| Real estate agents and brokers | 38 | #307 of 387 | 358 | 51.3 | Index only | 64 | 300 |
| Mortgage brokers and lenders | 36 | #310 of 373 | 71 | 10.2 | Index only | 45 | 48 |
| Spas and skin care | 36 | #330 of 387 | 128 | 18.3 | $554K | 63 | 32 |
| Electricians | 35 | #317 of 383 | 28 | 4.0 | $7.1M | 59 | 93 |
| Doctors, dentists and clinics | 34 | #323 of 387 | 924 | 132.4 | $98K | 64 | 416 |
| Home repair trades | 34 | #327 of 387 | 129 | 18.5 | $1.5M | 63 | 264 |
| Chiropractors | 34 | #332 of 386 | 77 | 11.0 | $1.2M | 49 | 42 |
| HVAC and plumbing | 32 | #338 of 387 | 86 | 12.3 | $2.3M | 48 | 144 |
| Lawn, cleaning and pest control | 30 | #339 of 387 | 118 | 16.9 | $779K | 46 | 330 |
| House cleaning | 29 | #346 of 375 | 39 | 5.6 | $2.4M | 37 | 123 |
| Pest control | 28 | #319 of 345 | 38 | 5.4 | $2.4M | 24 | 45 |
Household spending in the St. George metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $82.4M | $1,181 | 123 |
| Gasoline and other fuels | $210.7M | $3,020 | 116 |
| Food away from home | $277.2M | $3,972 | 98 |
| Groceries | $425.5M | $6,097 | 96 |
| Personal care products and services | $70.9M | $1,016 | 101 |
| Child care and other personal services | $45.6M | $653 | 112 |
| Memberships, classes and admissions | $75.3M | $1,079 | 110 |
| Medical and dental services | $90.4M | $1,296 | 101 |
| Pets | $68.4M | $981 | 108 |
| Clothing, shoes and related services | $125.7M | $1,801 | 88 |
| Vehicle insurance | $149.4M | $2,141 | 109 |
| Home repairs, maintenance and insurance | $198.1M | $2,839 | 94 |
| Lawn care, cleaning and other household services | $91.9M | $1,317 | 93 |
| Rent and homeowner costs | $1.3B | $17,978 | 108 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the St. George metro area
- Population, 2025 estimate
- 213,670+17.4% since 2020
- Households
- 69,786
- Median age
- 40.7
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 2,428 sq. mi.
- People per square mile
- 81
- Median household income
- $80,632+34.8% vs. 2015–2019, before inflation
- Average household income
- $107,780
- Median home value
- $510,700
- Jobs located here
- 87,513
- Daytime population
- 200,923Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the St. George metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the St. George metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the St. George metro area 1
- Washington County, UT196,431 people
Other markets based in Utah 9
- Salt Lake City-Murray, UT metro area1,275,870 people
- Provo-Orem-Lehi, UT metro area717,986 people
- Ogden, UT metro area653,374 people
- Logan, UT-ID metro area155,102 people
- Heber, UT area79,612 people
- Brigham City, UT-ID area66,014 people
- Cedar City, UT area62,252 people
- Vernal, UT area37,056 people
- Price, UT area20,517 people
Questions
How fast is the St. George, UT metro area growing?
Population estimates put the St. George metro area at 213,670 people in 2025, up 17.4% since 2020, faster than the U.S. (+3.1%). It has 69,786 households. Against the 2015–2019 survey, median household income rose 34.8%, before inflation.
How much do households in the St. George, UT metro area spend?
Households in the St. George metro area spend about $1.3B a year on rent and homeowner costs, $425.5M on groceries and $277.2M on food away from home. Relative to the U.S., household spending in the St. George metro area runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on clothing, shoes and related services (88).
Which business types have the highest market scores in the St. George, UT metro area?
Of the business types scored in the St. George metro area, child care centers and preschools (93), veterinarians (83) and convenience stores (82) have the highest Groundwork market scores. For child care centers and preschools, that ranks #1 of 387 scored metro areas.
How does the St. George, UT metro area compare with the U.S.?
Median household income in the St. George metro area is $80,632, in line with the U.S. median of $80,734. The population rose 17.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $510,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (3.9 times the U.S. rate) and lowest for roofing and gutter companies (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the St. George metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the St. George metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the St. George metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the St. George metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.