County profile · Utah
Grand County, UT market data
Population, household spending and competition for 56 business types in Grand County, each scored against other counties.
- Population, 2025
- 9,790
- +1.1% since 2020
- Households
- 4,554
- Median household income
- $67,106
- Median home value
- $538,700
- Jobs located here
- 6,420
- Market scores
- Not scored
- Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
A site report maps the competitors on map listings around any address in Grand County by name and distance, and the households and spending within reach. Or open the report at the center of Grand County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 9,790 people live in Grand County, in 4,554 households. Population estimates put the population change in Grand County from 2020 to 2025 at +1.1%, slower than the U.S. (+3.1%). The median household income in Grand County is $67,106 a year, 17% below the U.S. median of $80,734.
Set against the U.S., households in Grand County spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on clothing, shoes and related services (81).
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
For its number of households, Grand County has the most map listings, relative to the U.S., for coffee shops and cafes (4.6 times the U.S. rate) and the fewest for salons, barbers and spas (40% below the U.S. rate).
All 56 business types in Grand County
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|
| Restaurants and cafes | 131 | 287.7 | $127K | 34 | 56 |
| Sit-down restaurants | 72 | 158.1 | $231K | 35 | 36 |
| Auto repair and car care | 36 | 79.1 | $143K | 53 | 5 |
| Doctors, dentists and clinics | 28 | 61.5 | $196K | 128 | 3 |
| Coffee shops and cafes | 23 | 50.5 | $724K | 20 | 6 |
| Real estate | 23 | 50.5 | Index only | 77 | 28 |
| Clothing, shoes and laundry | 20 | 43.9 | $378K | 43 | 12 |
| Real estate agents and brokers | 18 | 39.5 | Index only | 78 | 14 |
| Auto repair shops | 17 | 37.3 | $304K | 68 | 3 |
| Grocery and convenience stores | 14 | 30.7 | $1.9M | 56 | 6 |
| Bakeries and dessert shops | 13 | 28.5 | $1.3M | 31 | 6 |
| Clothing and shoe stores | 13 | 28.5 | $582K | 46 | 12 |
| Salons, barbers and spas | 13 | 28.5 | $327K | 154 | 3 |
| Gyms, studios and classes | 11 | 24.2 | $383K | 58 | 4 |
| Convenience stores | 9 | 19.8 | $2.9M | 37 | Under 3 |
| Gas stations | 9 | 19.8 | $1.5M | 63 | 8 |
| Home repair trades | 8 | 17.6 | $1.5M | 60 | 12 |
| Fast food and sandwich shops | 6 | 13.2 | $2.8M | 91 | 14 |
| HVAC and plumbing | 6 | 13.2 | $1.9M | 41 | 8 |
| Spas and skin care | 6 | 13.2 | $709K | 81 | Under 3 |
| Yoga, Pilates and fitness studios | 6 | 13.2 | $702K | 17 | Under 3 |
| Hair salons | 5 | 11.0 | $851K | 198 | Under 3 |
| Pet businesses | 5 | 11.0 | $812K | 92 | Under 3 |
| Pizza | 5 | 11.0 | $3.3M | 66 | 14 |
| Car washes and detailing | 4 | 8.8 | $1.3M | 51 | Under 3 |
| Dentists and orthodontists | 4 | 8.8 | $1.4M | 139 | Under 3 |
| Grocery stores | 4 | 8.8 | $6.6M | 71 | 4 |
| Gyms | 4 | 8.8 | $1.1M | 81 | Under 3 |
| Insurance agencies | 4 | 8.8 | $2.4M | 190 | 5 |
| Lawn, cleaning and pest control | 4 | 8.8 | $1.4M | 82 | 10 |
| Property management | 4 | 8.8 | Index only | 34 | 9 |
| Laundromats | 3 | 6.6 | $2.5M | 20 | Under 3 |
| Physical therapy | 3 | 6.6 | $1.8M | 76 | Under 3 |
| Primary care and pediatrics | 3 | 6.6 | $1.8M | 103 | 3 |
| Child care and preschools | 2 | 4.4 | $1.3M | Too few | 6 |
| Electricians | 2 | 4.4 | $5.8M | Too few | 4 |
| Funeral homes | 2 | 4.4 | $256K | Too few | Under 3 |
| House cleaning | 2 | 4.4 | $2.8M | Too few | 4 |
| Landscaping and lawn care | 2 | 4.4 | $2.8M | Too few | 6 |
| Tire shops | 2 | 4.4 | $2.6M | Too few | Under 3 |
| Veterinarians | 2 | 4.4 | $2M | Too few | Under 3 |
| Barbershops | 1 | 2.2 | $4.3M | Too few | Under 3 |
| Chiropractors | 1 | 2.2 | $5.5M | Too few | Under 3 |
| Collision repair and body shops | 1 | 2.2 | $5.2M | Too few | Under 3 |
| Dry cleaners | 1 | 2.2 | $7.6M | Too few | Under 3 |
| Martial arts and dance studios | 1 | 2.2 | $4.2M | Too few | 4 |
| Mortgage brokers and lenders | 1 | 2.2 | Index only | Too few | Under 3 |
| Nail salons | 1 | 2.2 | $4.3M | Too few | Under 3 |
| Oil change and quick lube | 1 | 2.2 | $5.2M | Too few | Under 3 |
| Optometrists and eye care | 1 | 2.2 | $5.5M | Too few | Under 3 |
| Pet stores | 1 | 2.2 | $4.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | 1 | 2.2 | $5.5M | Too few | Under 3 |
| Home inspectors | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Grand County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.2M | $1,134 | 118 |
| Gasoline and other fuels | $13.5M | $2,960 | 114 |
| Food away from home | $16.7M | $3,658 | 90 |
| Groceries | $26.3M | $5,782 | 91 |
| Personal care products and services | $4.3M | $934 | 93 |
| Child care and other personal services | $2.6M | $576 | 99 |
| Memberships, classes and admissions | $4.2M | $924 | 94 |
| Medical and dental services | $5.5M | $1,205 | 94 |
| Pets | $4.1M | $891 | 98 |
| Clothing, shoes and related services | $7.6M | $1,662 | 81 |
| Vehicle insurance | $9.5M | $2,093 | 107 |
| Home repairs, maintenance and insurance | $11.6M | $2,556 | 85 |
| Lawn care, cleaning and other household services | $5.5M | $1,211 | 86 |
| Rent and homeowner costs | $76.3M | $16,753 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Grand County
- Population, 2025 estimate
- 9,790+1.1% since 2020
- Households
- 4,554
- Median age
- 40.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 3,673 sq. mi.
- People per square mile
- 3
- Median household income
- $67,106
- Average household income
- $90,104
- Median home value
- $538,700
- Jobs located here
- 6,420
- Daytime population
- 10,115Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Grand County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Grand County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Utah 8
- San Juan County, UT14,483 people
- Emery County, UT10,046 people
- Carbon County, UT20,517 people
- Wayne County, UT2,584 people
- Duchesne County, UT20,185 people
- Sanpete County, UT29,719 people
- Uintah County, UT37,056 people
- Sevier County, UT22,085 people
Questions
How fast is Grand County, UT growing?
Population estimates put Grand County at 9,790 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 4,554 households.
How much do households in Grand County, UT spend?
Households in Grand County spend about $76.3M a year on rent and homeowner costs, $26.3M on groceries and $16.7M on food away from home. Relative to the U.S., household spending in Grand County runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on clothing, shoes and related services (81).
Which business types have the highest market scores in Grand County, UT?
The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How does Grand County, UT compare with the U.S.?
Median household income in Grand County is $67,106, 17% below the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $538,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (4.6 times the U.S. rate) and lowest for salons, barbers and spas (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Grand County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Utah · Every U.S. market · How we measure
Screening a site or an acquisition in Grand County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Grand County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.