County profile · Utah
Washington County, UT market data
Population, household spending and competition for 56 business types in Washington County, each scored against other counties.
- Population, 2025
- 213,670
- +17.4% since 2020
- Households
- 69,786
- Median household income
- $80,632
- +34.8% vs. 2015–2019, before inflation
- Median home value
- $510,700
- Jobs located here
- 87,513
- Highest market score
- 93
- Child care and preschools, #5 of 1,611 scored counties
A site report maps the competitors on map listings around any address in Washington County by name and distance, and the households and spending within reach. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 213,670 people live in Washington County, in 69,786 households. Population estimates put the population change in Washington County from 2020 to 2025 at +17.4%, faster than the U.S. (+3.1%). The median household income in Washington County is $80,632 a year, in line with the U.S. median of $80,734. That rose 34.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Washington County spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on clothing, shoes and related services (88).
The highest Groundwork market scores in Washington County are for child care centers and preschools (93), convenience stores (88) and veterinarians (86). Washington County ranks #5 of 1,611 scored counties for child care centers and preschools.
Washington County is part of the St. George metro area. For its number of households, Washington County has the most map listings, relative to the U.S., for pest control companies (3.9 times the U.S. rate) and the fewest for roofing and gutter companies (42% below the U.S. rate).
All 56 business types in Washington County
Highest Groundwork market score first. Each score compares Washington County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 93 | #5 of 1,611 | 31 | 4.4 | $1.5M | 147 | 20 |
| Convenience stores | 88 | #59 of 2,261 | 41 | 5.9 | $10.4M | 132 | 8 |
| Veterinarians | 86 | #33 of 1,485 | 16 | 2.3 | $4.3M | 157 | 18 |
| Funeral homes | 85 | #39 of 1,472 | 13 | 1.9 | $1M | 148 | 9 |
| Grocery and convenience stores | 84 | #116 of 2,402 | 110 | 15.8 | $3.9M | 114 | 29 |
| Grocery stores | 80 | #203 of 2,070 | 39 | 5.6 | $10.9M | 117 | 21 |
| Gas stations | 79 | #179 of 2,358 | 86 | 12.3 | $2.5M | 103 | 48 |
| Collision repair and body shops | 78 | #97 of 1,327 | 21 | 3.0 | $3.9M | 127 | 19 |
| Pet businesses | 71 | #249 of 2,200 | 73 | 10.5 | $937K | 107 | 49 |
| Dry cleaners | 70 | #71 of 507 | 7 | 1.0 | $18M | 115 | 3 |
| Pet grooming and boarding | 69 | #253 of 1,461 | 24 | 3.4 | $2.9M | 112 | 22 |
| Tire shops | 68 | #337 of 1,530 | 35 | 5.0 | $2.4M | 94 | 14 |
| Roofing and gutters | 66 | #222 of 1,177 | 15 | 2.1 | $13.2M | 156 | 27 |
| Nail salons | 66 | #254 of 1,328 | 49 | 7.0 | $1.4M | 87 | 8 |
| Oil change and quick lube | 64 | #123 of 479 | 7 | 1.0 | $11.8M | 86 | 7 |
| Sit-down restaurants | 63 | #639 of 2,405 | 380 | 54.5 | $729K | 110 | 126 |
| Laundromats | 60 | #264 of 785 | 10 | 1.4 | $12.6M | 100 | Under 3 |
| Pizza | 60 | #646 of 2,090 | 56 | 8.0 | $5M | 97 | 176 |
| Gyms | 59 | #577 of 1,792 | 64 | 9.2 | $1.2M | 90 | 33 |
| Pet stores | 58 | #356 of 974 | 17 | 2.4 | $4M | 89 | 9 |
| Martial arts and dance studios | 58 | #451 of 1,334 | 41 | 5.9 | $1.8M | 91 | 28 |
| Hair salons | 57 | #832 of 2,339 | 154 | 22.1 | $460K | 107 | 67 |
| Auto repair shops | 56 | #918 of 2,378 | 196 | 28.1 | $420K | 95 | 103 |
| Restaurants and cafes | 55 | #983 of 2,405 | 737 | 105.6 | $376K | 101 | 363 |
| Urgent care and walk-in clinics | 53 | #146 of 325 | 5 | 0.7 | $18.1M | 74 | 7 |
| Gyms, studios and classes | 53 | #918 of 2,088 | 130 | 18.6 | $579K | 88 | 61 |
| Clothing and shoe stores | 53 | #941 of 2,087 | 91 | 13.0 | $1.4M | 109 | 57 |
| Barbershops | 52 | #661 of 1,356 | 49 | 7.0 | $1.4M | 77 | 6 |
| Auto repair and car care | 51 | #1,205 of 2,401 | 353 | 50.6 | $233K | 87 | 151 |
| Clothing, shoes and laundry | 50 | #1,139 of 2,210 | 143 | 20.5 | $879K | 100 | 60 |
| Yoga, Pilates and fitness studios | 49 | #408 of 777 | 25 | 3.6 | $3M | 74 | 33 |
| Optometrists and eye care | 48 | #733 of 1,302 | 34 | 4.9 | $2.7M | 85 | 23 |
| Landscaping and lawn care | 48 | #761 of 1,493 | 41 | 5.9 | $2.2M | 77 | 162 |
| Coffee shops and cafes | 47 | #1,152 of 2,063 | 99 | 14.2 | $2.8M | 76 | 57 |
| Fast food and sandwich shops | 47 | #1,287 of 2,222 | 122 | 17.5 | $2.3M | 74 | 176 |
| Car washes and detailing | 46 | #840 of 1,451 | 52 | 7.5 | $1.6M | 63 | 18 |
| Home inspectors | 45 | #248 of 415 | 8 | 1.1 | Index only | 60 | 12 |
| Physical therapy | 45 | #862 of 1,422 | 62 | 8.9 | $1.5M | 61 | 32 |
| Primary care and pediatrics | 44 | #1,050 of 1,656 | 69 | 9.9 | $1.3M | 74 | 198 |
| Bakeries and dessert shops | 44 | #1,163 of 1,889 | 93 | 13.3 | $3M | 72 | 64 |
| Salons, barbers and spas | 43 | #1,594 of 2,385 | 392 | 56.2 | $181K | 85 | 118 |
| Property management | 41 | #616 of 910 | 47 | 6.7 | Index only | 48 | 62 |
| Electricians | 41 | #804 of 1,160 | 28 | 4.0 | $7.1M | 59 | 93 |
| Dentists and orthodontists | 40 | #1,303 of 1,886 | 105 | 15.0 | $861K | 88 | 114 |
| Insurance agencies | 40 | #1,471 of 2,272 | 134 | 19.2 | $1.1M | 89 | 123 |
| Real estate agents and brokers | 40 | #1,622 of 2,176 | 358 | 51.3 | Index only | 64 | 300 |
| Real estate | 39 | #1,710 of 2,229 | 484 | 69.4 | Index only | 60 | 486 |
| Spas and skin care | 38 | #1,343 of 1,769 | 128 | 18.3 | $554K | 63 | 32 |
| Home repair trades | 38 | #1,590 of 2,057 | 129 | 18.5 | $1.5M | 63 | 264 |
| Chiropractors | 37 | #1,112 of 1,490 | 77 | 11.0 | $1.2M | 49 | 42 |
| Mortgage brokers and lenders | 36 | #704 of 887 | 71 | 10.2 | Index only | 45 | 48 |
| Doctors, dentists and clinics | 36 | #1,873 of 2,394 | 924 | 132.4 | $98K | 64 | 416 |
| HVAC and plumbing | 35 | #1,381 of 1,707 | 86 | 12.3 | $2.3M | 48 | 144 |
| Lawn, cleaning and pest control | 32 | #1,525 of 1,771 | 118 | 16.9 | $779K | 46 | 330 |
| House cleaning | 28 | #771 of 847 | 39 | 5.6 | $2.4M | 37 | 123 |
| Pest control | 26 | #637 of 699 | 38 | 5.4 | $2.4M | 24 | 45 |
Household spending in Washington County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $82.4M | $1,181 | 123 |
| Gasoline and other fuels | $210.7M | $3,020 | 116 |
| Food away from home | $277.2M | $3,972 | 98 |
| Groceries | $425.5M | $6,097 | 96 |
| Personal care products and services | $70.9M | $1,016 | 101 |
| Child care and other personal services | $45.6M | $653 | 112 |
| Memberships, classes and admissions | $75.3M | $1,079 | 110 |
| Medical and dental services | $90.4M | $1,296 | 101 |
| Pets | $68.4M | $981 | 108 |
| Clothing, shoes and related services | $125.7M | $1,801 | 88 |
| Vehicle insurance | $149.4M | $2,141 | 109 |
| Home repairs, maintenance and insurance | $198.1M | $2,839 | 94 |
| Lawn care, cleaning and other household services | $91.9M | $1,317 | 93 |
| Rent and homeowner costs | $1.3B | $17,978 | 108 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Washington County
- Population, 2025 estimate
- 213,670+17.4% since 2020
- Households
- 69,786
- Median age
- 40.7
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 2,428 sq. mi.
- People per square mile
- 81
- Median household income
- $80,632+34.8% vs. 2015–2019, before inflation
- Average household income
- $107,780
- Median home value
- $510,700
- Jobs located here
- 87,513
- Daytime population
- 200,923Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Washington County, UT growing?
Population estimates put Washington County at 213,670 people in 2025, up 17.4% since 2020, faster than the U.S. (+3.1%). It has 69,786 households. Against the 2015–2019 survey, median household income rose 34.8%, before inflation.
How much do households in Washington County, UT spend?
Households in Washington County spend about $1.3B a year on rent and homeowner costs, $425.5M on groceries and $277.2M on food away from home. Relative to the U.S., household spending in Washington County runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on clothing, shoes and related services (88).
Which business types have the highest market scores in Washington County, UT?
Of the business types scored in Washington County, child care centers and preschools (93), convenience stores (88) and veterinarians (86) have the highest Groundwork market scores. For child care centers and preschools, that ranks #5 of 1,611 scored counties.
How does Washington County, UT compare with the U.S.?
Median household income in Washington County is $80,632, in line with the U.S. median of $80,734. The population rose 17.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $510,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (3.9 times the U.S. rate) and lowest for roofing and gutter companies (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Washington County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Washington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.