Market rankings · Utah
Real estate businesses in Utah
Markets across Utah ranked by the Groundwork market score for real estate businesses, with competitor counts and household spending for each.
- Listings
- 5,617
- 310 chain locations (6%)
- Official establishments
- 5,585
- +12.5% since 2019
- Household spending a year
- $21.6B
- On rent and homeowner costs
- Listings per 10k households
- 49.9
- 30% above the U.S.
- Housing spending per listing (U.S. = 100)
- 89
- 11% below the U.S.
- Rank among states
- #36 of 51
- Market score 41 · Lower middle
A site report maps the real estate businesses on map listings around any address in Utah by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 5,617 real estate businesses in Utah. Of those, 310 are chain locations, or 6%, against 6% across the U.S. That comes to 49.9 for every 10,000 households, 30% above the U.S. rate of 38.5.
Households in Utah spend about $21.6B a year on rent and homeowner costs, or $19,198 per household, 15% above the U.S. average. Housing spending per office is 11% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Utah was 5,585 in 2023, up 12.5% from 2019. That is one for every 201 households, against one for every 414 across the U.S. Across the U.S., the count rose 15.8% over the same years. Since fiscal 2022, 90 SBA-backed loans worth $49M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Utah.
Among the 50 states and DC, Utah ranks #36 for real estate businesses, with a Groundwork market score of 41 (lower middle). Of the 5 scored metro areas in or partly in Utah, the Provo-Orem-Lehi metro area scores highest (56). Of the 6 scored small-town markets in or partly in Utah, the Brigham City area scores highest (56).
Every market in Utah for real estate businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Utah, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Provo-Orem-Lehi, UT | 56 | 862 | 41.7 | 109 | +14.5% | #126 of 387 |
| 2Ogden, UT | 55 | 834 | 39.0 | 116 | +5.3% | #134 of 387 |
| 3Logan, UT-ID | 47 | 212 | 42.9 | 96 | +8.8% | #215 of 387 |
| 4Salt Lake City-Murray, UT | 38 | 2,473 | 54.9 | 82 | +3.8% | #301 of 387 |
| 5St. George, UT | 38 | 484 | 69.4 | 60 | +17.4% | #307 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 56 | 60 | 27.9 | 147 | +12.6% | #182 of 536 |
| 2Price, UT | 48 | 20 | 24.6 | 147 | +1.0% | #292 of 536 |
| 3Vernal, UT | 44 | 46 | 37.9 | 104 | +7.3% | #341 of 536 |
| Evanston, WY-UT | 43 | 29 | 33.6 | 120 | +2.0% | #354 of 536 |
| 4Cedar City, UT | 40 | 134 | 66.5 | 58 | +16.4% | #401 of 536 |
| 5Heber, UT | 38 | 380 | 132.8 | 39 | +5.3% | #423 of 536 |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Millard County, UT | 85 | 6 | 13.8 | 280 | +7.7% | #8 of 2,229 |
| 2Juab County, UT | 78 | 8 | 20.7 | 210 | +14.8% | #61 of 2,229 |
| 3Sanpete County, UT | 71 | 18 | 20.3 | 191 | +10.3% | #194 of 2,229 |
| 4Morgan County, UT | 66 | 9 | 23.8 | 211 | +8.1% | #347 of 2,229 |
| 5Tooele County, UT | 63 | 64 | 26.8 | 169 | +19.2% | #467 of 2,229 |
| 6Duchesne County, UT | 61 | 16 | 23.3 | 175 | +6.3% | #547 of 2,229 |
| 7Box Elder County, UT | 57 | 54 | 27.6 | 149 | +12.7% | #731 of 2,229 |
| 8Carbon County, UT | 50 | 20 | 24.6 | 147 | +1.0% | #1,078 of 2,229 |
| 9Sevier County, UT | 49 | 27 | 36.0 | 109 | +5.9% | #1,153 of 2,229 |
| 10Utah County, UT | 48 | 854 | 42.1 | 108 | +14.5% | #1,196 of 2,229 |
| 11Weber County, UT | 46 | 350 | 37.2 | 115 | +5.8% | #1,305 of 2,229 |
| 12Davis County, UT | 46 | 475 | 41.0 | 114 | +4.8% | #1,306 of 2,229 |
| 13Uintah County, UT | 44 | 46 | 37.9 | 104 | +7.3% | #1,418 of 2,229 |
| 14Wasatch County, UT | 43 | 73 | 56.7 | 87 | +9.9% | #1,487 of 2,229 |
| 15Cache County, UT | 42 | 203 | 45.7 | 91 | +8.5% | #1,538 of 2,229 |
| 16Washington County, UT | 39 | 484 | 69.4 | 60 | +17.4% | #1,710 of 2,229 |
| 17Iron County, UT | 38 | 134 | 66.5 | 58 | +16.4% | #1,756 of 2,229 |
| 18Salt Lake County, UT | 35 | 2,409 | 56.5 | 80 | +2.9% | #1,887 of 2,229 |
| 19Summit County, UT | 29 | 307 | 195.2 | 27 | +1.6% | #2,112 of 2,229 |
| San Juan County, UT | Not scored | 4 | 8.8 | 421 | +0.1% | |
| Emery County, UT | Not scored | 1 | 2.9 | 1,353 | +3.4% | |
| Grand County, UT | Not scored | 23 | 50.5 | 77 | +1.1% | |
| Kane County, UT | Not scored | 17 | 49.2 | 82 | +11.7% | |
| Beaver County, UT | Not scored | 3 | 11.9 | 332 | +3.0% | |
| Garfield County, UT | Not scored | 4 | 19.6 | 193 | +3.0% | |
| Rich County, UT | Not scored | 7 | 75.8 | 53 | +7.4% | |
| Wayne County, UT | Not scored | 1 | 8.7 | 458 | +3.3% | |
| Piute County, UT | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Daggett County, UT | Not scored | 0 | 0.0 | n/a | −1.8% |
Markets with fewer than 5 real estate businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many real estate businesses are in Utah?
Utah has 5,617 real estate businesses on map listings as of September 2026. 310 of them (6%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 5,585 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 12.5% from 2019. Another 21,192 one-person businesses have no payroll, by official counts.
How much do households in Utah spend on rent and homeowner costs?
About $21.6B a year, or $19,198 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). For the 5,617 real estate businesses on map listings, housing spending per office is 11% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 1,124,822 households in Utah and national spending patterns by income.
How does Utah compare with the U.S. for real estate businesses?
Utah has 49.9 real estate businesses per 10,000 households, 30% above the U.S. rate of 38.5. The index of housing spending per office is 89, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Utah would have about 4,985, against 5,617 on map listings. There is one business with payroll in the industry for every 201 households, against one for every 414 across the U.S. The official count rose 12.5% from 2019 to 2023, against +15.8% for the U.S.
Which market in Utah has the highest market score for real estate businesses?
Among 5 scored metro areas in or partly in Utah, the Provo-Orem-Lehi metro area scores highest, at 56 (upper middle). Among 6 scored small-town markets in or partly in Utah, the Brigham City area scores highest, at 56 (upper middle). Among 19 scored counties in Utah, Millard County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Utah scores 41 for real estate businesses (lower middle), #36 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Utah. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for real estate businesses across the U.S. · All business types in Utah
Related business types in Utah
- Real estate agents and brokers3,969 listings
- Property management469 listings
- Mortgage brokers and lenders1,091 listings
- Home inspectors88 listings
Screening a site or an acquisition in Utah?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.