Metro area profile · Utah
Provo-Orem-Lehi, UT metro area market data
How the Provo-Orem-Lehi metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 773,426
- +14.5% since 2020
- Households
- 206,880
- Median household income
- $100,704
- +35.4% vs. 2015–2019, before inflation
- Median home value
- $535,500
- Jobs located here
- 299,641
- Highest market score
- 97
- Veterinarians, #1 of 384 scored metro areas
A site report maps the competitors on map listings around any address in the Provo-Orem-Lehi metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Provo-Orem-Lehi metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Provo-Orem-Lehi metro area has an estimated 773,426 people and 206,880 households. Population estimates show the Provo-Orem-Lehi metro area grew 14.5% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Provo-Orem-Lehi metro area is $100,704, 25% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
Relative to the U.S., household spending in the Provo-Orem-Lehi metro area runs highest on child care and other personal services (an index of 140, where 100 is the U.S. average) and lowest on clothing, shoes and related services (98).
Of the business types scored in the Provo-Orem-Lehi metro area, veterinarians (97), grocery and convenience stores (92) and sit-down restaurants (92) have the highest Groundwork market scores. For veterinarians, that ranks #1 of 384 scored metro areas.
The Provo-Orem-Lehi metro area takes in 2 counties: Utah County and Juab County. Against the U.S., map listings per household run highest for oil change and quick-lube shops (2.1 times the U.S. rate) and lowest for funeral homes (38% below the U.S. rate).
All 56 business types in the Provo-Orem-Lehi metro area
Highest Groundwork market score first. Each score compares the Provo-Orem-Lehi metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 97 | #1 of 384 | 44 | 2.1 | $5.3M | 194 | 32 |
| Grocery and convenience stores | 92 | #1 of 387 | 311 | 15.0 | $4.4M | 129 | 68 |
| Sit-down restaurants | 92 | #3 of 387 | 1,124 | 54.3 | $826K | 124 | 245 |
| Grocery stores | 92 | #3 of 387 | 93 | 4.5 | $14.6M | 157 | 53 |
| Gas stations | 91 | #2 of 387 | 198 | 9.6 | $3.4M | 143 | 123 |
| Pet stores | 91 | #3 of 382 | 37 | 1.8 | $6.3M | 139 | 11 |
| Pet businesses | 90 | #1 of 387 | 194 | 9.4 | $1.2M | 136 | 94 |
| Laundromats | 90 | #2 of 364 | 20 | 1.0 | $20.8M | 167 | 4 |
| Convenience stores | 87 | #3 of 387 | 141 | 6.8 | $9.6M | 122 | 15 |
| Gyms | 82 | #7 of 387 | 156 | 7.5 | $1.8M | 136 | 65 |
| Auto repair shops | 77 | #21 of 387 | 461 | 22.3 | $587K | 132 | 256 |
| Restaurants and cafes | 77 | #28 of 387 | 2,022 | 97.7 | $459K | 124 | 997 |
| Hair salons | 76 | #11 of 387 | 346 | 16.7 | $678K | 158 | 171 |
| Home inspectors | 75 | #18 of 243 | 15 | 0.7 | Index only | 103 | 12 |
| Tire shops | 75 | #33 of 386 | 80 | 3.9 | $3.4M | 135 | 39 |
| Coffee shops and cafes | 74 | #29 of 387 | 180 | 8.7 | $5.2M | 139 | 171 |
| Collision repair and body shops | 74 | #36 of 381 | 66 | 3.2 | $4.1M | 133 | 62 |
| Child care and preschools | 74 | #37 of 387 | 166 | 8.0 | $1M | 101 | 114 |
| Yoga, Pilates and fitness studios | 72 | #29 of 347 | 57 | 2.8 | $4.8M | 119 | 65 |
| Auto repair and car care | 72 | #44 of 387 | 852 | 41.2 | $317K | 118 | 387 |
| Salons, barbers and spas | 69 | #31 of 387 | 885 | 42.8 | $265K | 125 | 338 |
| Barbershops | 69 | #56 of 387 | 89 | 4.3 | $2.6M | 140 | 19 |
| Pet grooming and boarding | 68 | #60 of 386 | 90 | 4.4 | $2.6M | 101 | 51 |
| Nail salons | 67 | #59 of 387 | 110 | 5.3 | $2.1M | 128 | 58 |
| Optometrists and eye care | 67 | #69 of 386 | 85 | 4.1 | $3.5M | 112 | 42 |
| Gyms, studios and classes | 66 | #58 of 387 | 380 | 18.4 | $725K | 110 | 196 |
| Pizza | 66 | #84 of 387 | 150 | 7.3 | $6.2M | 122 | 576 |
| Electricians | 63 | #80 of 383 | 50 | 2.4 | $13.1M | 109 | 241 |
| Dry cleaners | 61 | #84 of 272 | 26 | 1.3 | $16M | 102 | 18 |
| Real estate agents and brokers | 60 | #91 of 387 | 625 | 30.2 | Index only | 119 | 519 |
| Car washes and detailing | 60 | #124 of 387 | 113 | 5.5 | $2.4M | 95 | 55 |
| Roofing and gutters | 59 | #126 of 381 | 81 | 3.9 | $8.1M | 95 | 67 |
| Physical therapy | 59 | #135 of 386 | 142 | 6.9 | $2.1M | 87 | 84 |
| Clothing, shoes and laundry | 58 | #145 of 387 | 467 | 22.6 | $892K | 101 | 206 |
| Funeral homes | 57 | #136 of 377 | 27 | 1.3 | $774K | 114 | 23 |
| Oil change and quick lube | 56 | #123 of 290 | 31 | 1.5 | $8.7M | 64 | 18 |
| Real estate | 56 | #126 of 387 | 862 | 41.7 | Index only | 109 | 914 |
| Property management | 56 | #130 of 374 | 76 | 3.7 | Index only | 96 | 171 |
| Primary care and pediatrics | 56 | #147 of 387 | 172 | 8.3 | $1.7M | 97 | 433 |
| Fast food and sandwich shops | 55 | #169 of 387 | 338 | 16.3 | $2.7M | 90 | 576 |
| Clothing and shoe stores | 55 | #174 of 387 | 346 | 16.7 | $1.2M | 95 | 184 |
| Landscaping and lawn care | 53 | #171 of 385 | 137 | 6.6 | $2.2M | 75 | 254 |
| Insurance agencies | 52 | #175 of 387 | 358 | 17.3 | $1.3M | 105 | 295 |
| Home repair trades | 51 | #188 of 387 | 320 | 15.5 | $2M | 84 | 563 |
| Spas and skin care | 49 | #199 of 387 | 298 | 14.4 | $787K | 90 | 77 |
| Martial arts and dance studios | 49 | #205 of 387 | 167 | 8.1 | $1.7M | 82 | 131 |
| Doctors, dentists and clinics | 45 | #231 of 387 | 2,400 | 116.0 | $124K | 81 | 1,073 |
| Bakeries and dessert shops | 45 | #249 of 387 | 309 | 14.9 | $3M | 72 | 193 |
| Chiropractors | 44 | #234 of 386 | 182 | 8.8 | $1.6M | 68 | 109 |
| HVAC and plumbing | 44 | #247 of 387 | 189 | 9.1 | $3.5M | 73 | 255 |
| Mortgage brokers and lenders | 43 | #242 of 373 | 146 | 7.1 | Index only | 71 | 83 |
| Lawn, cleaning and pest control | 41 | #257 of 387 | 269 | 13.0 | $1.1M | 67 | 507 |
| House cleaning | 41 | #264 of 375 | 74 | 3.6 | $4.1M | 64 | 203 |
| Pest control | 39 | #254 of 345 | 58 | 2.8 | $5.2M | 51 | 50 |
| Dentists and orthodontists | 38 | #293 of 387 | 427 | 20.6 | $697K | 71 | 386 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.2 | $74.5M | 303 | 19 |
Household spending in the Provo-Orem-Lehi metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $270.5M | $1,307 | 136 |
| Gasoline and other fuels | $673.2M | $3,254 | 125 |
| Food away from home | $928M | $4,485 | 110 |
| Groceries | $1.4B | $6,549 | 104 |
| Personal care products and services | $234.7M | $1,134 | 113 |
| Child care and other personal services | $168M | $812 | 140 |
| Memberships, classes and admissions | $275.7M | $1,333 | 136 |
| Medical and dental services | $297.8M | $1,440 | 112 |
| Pets | $232.4M | $1,123 | 124 |
| Clothing, shoes and related services | $416.7M | $2,014 | 98 |
| Vehicle insurance | $473.6M | $2,289 | 117 |
| Home repairs, maintenance and insurance | $653.9M | $3,161 | 105 |
| Lawn care, cleaning and other household services | $301.6M | $1,458 | 103 |
| Rent and homeowner costs | $4.1B | $19,681 | 118 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Provo-Orem-Lehi metro area
- Population, 2025 estimate
- 773,426+14.5% since 2020
- Households
- 206,880
- Median age
- 27.6
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.3
- Land area
- 5,396 sq. mi.
- People per square mile
- 133
- Median household income
- $100,704+35.4% vs. 2015–2019, before inflation
- Average household income
- $127,279
- Median home value
- $535,500
- Jobs located here
- 299,641
- Daytime population
- 678,972Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Provo-Orem-Lehi metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Provo-Orem-Lehi metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Provo-Orem-Lehi metro area 2
- Utah County, UT705,400 people
- Juab County, UT12,586 people
Other markets based in Utah 9
- Salt Lake City-Murray, UT metro area1,275,870 people
- Ogden, UT metro area653,374 people
- St. George, UT metro area196,431 people
- Logan, UT-ID metro area155,102 people
- Heber, UT area79,612 people
- Brigham City, UT-ID area66,014 people
- Cedar City, UT area62,252 people
- Vernal, UT area37,056 people
- Price, UT area20,517 people
Questions
How fast is the Provo-Orem-Lehi, UT metro area growing?
Population estimates put the Provo-Orem-Lehi metro area at 773,426 people in 2025, up 14.5% since 2020, faster than the U.S. (+3.1%). It has 206,880 households. Median household income rose 35.4% from the 2015–2019 survey, before inflation.
How much do households in the Provo-Orem-Lehi, UT metro area spend?
Households in the Provo-Orem-Lehi metro area spend about $4.1B a year on rent and homeowner costs, $1.4B on groceries and $928M on food away from home. Set against the U.S., households in the Provo-Orem-Lehi metro area spend the most on child care and other personal services (an index of 140, where 100 is the U.S. average) and the least on clothing, shoes and related services (98).
Which business types have the highest market scores in the Provo-Orem-Lehi, UT metro area?
The highest Groundwork market scores in the Provo-Orem-Lehi metro area are for veterinarians (97), grocery and convenience stores (92) and sit-down restaurants (92). The Provo-Orem-Lehi metro area ranks #1 of 384 scored metro areas for veterinarians.
How does the Provo-Orem-Lehi, UT metro area compare with the U.S.?
The median household income in the Provo-Orem-Lehi metro area is $100,704 a year, 25% above the U.S. median of $80,734. The population rose 14.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $535,500, against $332,700 for the U.S. For its number of households, the Provo-Orem-Lehi metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (2.1 times the U.S. rate) and the fewest for funeral homes (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Provo-Orem-Lehi metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Provo-Orem-Lehi metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Provo-Orem-Lehi metro area?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.