County profile · Utah
Utah County, UT market data
How Utah County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 759,859
- +14.5% since 2020
- Households
- 203,018
- Median household income
- $100,671
- +34.8% vs. 2015–2019, before inflation
- Median home value
- $538,700
- Jobs located here
- 295,403
- Highest market score
- 96
- Veterinarians, #1 of 1,485 scored counties
A site report maps the competitors on map listings around any address in Utah County by name and distance, and the households and spending within reach. Or open the report at the center of Utah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Utah County has an estimated 759,859 people and 203,018 households. Population estimates show Utah County grew 14.5% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Utah County is $100,671, 25% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.8%, before inflation.
Relative to the U.S., household spending in Utah County runs highest on child care and other personal services (an index of 140, where 100 is the U.S. average) and lowest on clothing, shoes and related services (98).
Of the business types scored in Utah County, veterinarians (96), gas stations (93) and grocery and convenience stores (93) have the highest Groundwork market scores. For veterinarians, that ranks #1 of 1,485 scored counties.
Utah County is part of the Provo-Orem-Lehi metro area. Against the U.S., map listings per household run highest for oil change and quick-lube shops (2.1 times the U.S. rate) and lowest for funeral homes (38% below the U.S. rate).
All 56 business types in Utah County
Highest Groundwork market score first. Each score compares Utah County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 96 | #1 of 1,485 | 43 | 2.1 | $5.3M | 195 | 31 |
| Gas stations | 93 | #11 of 2,358 | 179 | 8.8 | $3.7M | 154 | 115 |
| Grocery and convenience stores | 93 | #27 of 2,402 | 293 | 14.4 | $4.5M | 134 | 65 |
| Convenience stores | 92 | #24 of 2,261 | 130 | 6.4 | $10.2M | 130 | 14 |
| Grocery stores | 92 | #39 of 2,070 | 90 | 4.4 | $14.8M | 159 | 51 |
| Pet stores | 91 | #7 of 974 | 37 | 1.8 | $6.2M | 136 | 11 |
| Pet businesses | 87 | #15 of 2,200 | 191 | 9.4 | $1.2M | 136 | 93 |
| Laundromats | 87 | #24 of 785 | 20 | 1.0 | $20.5M | 164 | 4 |
| Sit-down restaurants | 82 | #99 of 2,405 | 1,101 | 54.2 | $828K | 125 | 238 |
| Tire shops | 81 | #93 of 1,530 | 77 | 3.8 | $3.4M | 137 | 37 |
| Gyms | 80 | #68 of 1,792 | 153 | 7.5 | $1.8M | 136 | 65 |
| Collision repair and body shops | 78 | #96 of 1,327 | 65 | 3.2 | $4.1M | 132 | 61 |
| Auto repair shops | 76 | #191 of 2,378 | 450 | 22.2 | $588K | 132 | 251 |
| Home inspectors | 75 | #31 of 415 | 15 | 0.7 | Index only | 102 | 12 |
| Child care and preschools | 75 | #164 of 1,611 | 164 | 8.1 | $1M | 101 | 111 |
| Pet grooming and boarding | 74 | #136 of 1,461 | 88 | 4.3 | $2.6M | 102 | 51 |
| Yoga, Pilates and fitness studios | 73 | #65 of 777 | 57 | 2.8 | $4.8M | 117 | 65 |
| Hair salons | 73 | #202 of 2,339 | 339 | 16.7 | $680K | 158 | 171 |
| Optometrists and eye care | 71 | #190 of 1,302 | 84 | 4.1 | $3.5M | 111 | 41 |
| Auto repair and car care | 71 | #343 of 2,401 | 830 | 40.9 | $319K | 119 | 379 |
| Barbershops | 70 | #238 of 1,356 | 88 | 4.3 | $2.6M | 139 | 19 |
| Coffee shops and cafes | 69 | #328 of 2,063 | 178 | 8.8 | $5.1M | 138 | 166 |
| Pizza | 69 | #336 of 2,090 | 146 | 7.2 | $6.2M | 123 | 564 |
| Restaurants and cafes | 69 | #437 of 2,405 | 1,985 | 97.8 | $459K | 124 | 973 |
| Nail salons | 68 | #193 of 1,328 | 109 | 5.4 | $2.1M | 127 | 58 |
| Funeral homes | 66 | #327 of 1,472 | 26 | 1.3 | $786K | 116 | 22 |
| Electricians | 65 | #248 of 1,160 | 48 | 2.4 | $13.4M | 111 | 235 |
| Dry cleaners | 64 | #124 of 507 | 26 | 1.3 | $15.7M | 100 | 18 |
| Gyms, studios and classes | 63 | #496 of 2,088 | 376 | 18.5 | $721K | 109 | 195 |
| Roofing and gutters | 62 | #328 of 1,177 | 79 | 3.9 | $8.1M | 96 | 66 |
| Car washes and detailing | 62 | #419 of 1,451 | 109 | 5.4 | $2.4M | 96 | 55 |
| Physical therapy | 60 | #461 of 1,422 | 141 | 6.9 | $2.1M | 86 | 83 |
| Oil change and quick lube | 59 | #171 of 479 | 31 | 1.5 | $8.5M | 62 | 17 |
| Salons, barbers and spas | 59 | #710 of 2,385 | 874 | 43.1 | $264K | 124 | 338 |
| Property management | 57 | #331 of 910 | 76 | 3.7 | Index only | 95 | 170 |
| Landscaping and lawn care | 57 | #540 of 1,493 | 136 | 6.7 | $2.2M | 74 | 253 |
| Primary care and pediatrics | 57 | #627 of 1,656 | 172 | 8.5 | $1.7M | 96 | 430 |
| Fast food and sandwich shops | 56 | #920 of 2,222 | 331 | 16.3 | $2.8M | 90 | 564 |
| Clothing and shoe stores | 54 | #910 of 2,087 | 342 | 16.8 | $1.2M | 94 | 183 |
| Clothing, shoes and laundry | 54 | #977 of 2,210 | 463 | 22.8 | $884K | 100 | 205 |
| Home repair trades | 52 | #952 of 2,057 | 315 | 15.5 | $2M | 84 | 548 |
| Real estate agents and brokers | 52 | #957 of 2,176 | 618 | 30.4 | Index only | 119 | 515 |
| Martial arts and dance studios | 51 | #651 of 1,334 | 166 | 8.2 | $1.6M | 81 | 130 |
| HVAC and plumbing | 51 | #837 of 1,707 | 188 | 9.3 | $3.4M | 72 | 247 |
| Chiropractors | 49 | #783 of 1,490 | 180 | 8.9 | $1.6M | 68 | 108 |
| Spas and skin care | 48 | #972 of 1,769 | 297 | 14.6 | $776K | 89 | 77 |
| Insurance agencies | 48 | #1,195 of 2,272 | 357 | 17.6 | $1.3M | 103 | 293 |
| Real estate | 48 | #1,196 of 2,229 | 854 | 42.1 | Index only | 108 | 907 |
| Mortgage brokers and lenders | 46 | #520 of 887 | 145 | 7.1 | Index only | 71 | 82 |
| Bakeries and dessert shops | 46 | #1,099 of 1,889 | 306 | 15.1 | $3M | 72 | 188 |
| Lawn, cleaning and pest control | 43 | #1,152 of 1,771 | 267 | 13.2 | $1.1M | 66 | 504 |
| Doctors, dentists and clinics | 43 | #1,557 of 2,394 | 2,380 | 117.2 | $123K | 81 | 1,064 |
| Pest control | 40 | #492 of 699 | 58 | 2.9 | $5.1M | 50 | 49 |
| House cleaning | 40 | #608 of 847 | 73 | 3.6 | $4.1M | 63 | 202 |
| Dentists and orthodontists | 39 | #1,346 of 1,886 | 420 | 20.7 | $697K | 71 | 383 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.2 | $73.1M | 298 | 19 |
Household spending in Utah County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $264.6M | $1,303 | 136 |
| Gasoline and other fuels | $658.2M | $3,242 | 125 |
| Food away from home | $911.5M | $4,490 | 110 |
| Groceries | $1.3B | $6,552 | 104 |
| Personal care products and services | $230.5M | $1,135 | 113 |
| Child care and other personal services | $165.3M | $814 | 140 |
| Memberships, classes and admissions | $271.1M | $1,335 | 136 |
| Medical and dental services | $292.6M | $1,441 | 112 |
| Pets | $228.4M | $1,125 | 124 |
| Clothing, shoes and related services | $409.4M | $2,017 | 98 |
| Vehicle insurance | $463M | $2,280 | 117 |
| Home repairs, maintenance and insurance | $642.5M | $3,165 | 105 |
| Lawn care, cleaning and other household services | $296.4M | $1,460 | 103 |
| Rent and homeowner costs | $4B | $19,698 | 118 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Utah County
- Population, 2025 estimate
- 759,859+14.5% since 2020
- Households
- 203,018
- Median age
- 27.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.3
- Land area
- 2,005 sq. mi.
- People per square mile
- 352
- Median household income
- $100,671+34.8% vs. 2015–2019, before inflation
- Average household income
- $127,622
- Median home value
- $538,700
- Jobs located here
- 295,403
- Daytime population
- 667,806Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Utah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Utah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Tooele County, UT79,347 people
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Questions
How fast is Utah County, UT growing?
Population estimates put Utah County at 759,859 people in 2025, up 14.5% since 2020, faster than the U.S. (+3.1%). It has 203,018 households. Median household income rose 34.8% from the 2015–2019 survey, before inflation.
How much do households in Utah County, UT spend?
Households in Utah County spend about $4B a year on rent and homeowner costs, $1.3B on groceries and $911.5M on food away from home. Set against the U.S., households in Utah County spend the most on child care and other personal services (an index of 140, where 100 is the U.S. average) and the least on clothing, shoes and related services (98).
Which business types have the highest market scores in Utah County, UT?
The highest Groundwork market scores in Utah County are for veterinarians (96), gas stations (93) and grocery and convenience stores (93). Utah County ranks #1 of 1,485 scored counties for veterinarians.
How does Utah County, UT compare with the U.S.?
The median household income in Utah County is $100,671 a year, 25% above the U.S. median of $80,734. The population rose 14.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $538,700, against $332,700 for the U.S. For its number of households, Utah County has the most map listings, relative to the U.S., for oil change and quick-lube shops (2.1 times the U.S. rate) and the fewest for funeral homes (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Utah County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Utah County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Utah · Every U.S. market · How we measure
Screening a site or an acquisition in Utah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Utah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.