County profile · Utah
Iron County, UT market data
How Iron County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 67,141
- +16.4% since 2020
- Households
- 20,157
- Median household income
- $66,247
- +27.9% vs. 2015–2019, before inflation
- Median home value
- $379,000
- Jobs located here
- 23,946
- Highest market score
- 74
- Collision repair and body shops, #145 of 1,327 scored counties
A site report maps the competitors on map listings around any address in Iron County by name and distance, and the households and spending within reach. Or open the report at the center of Iron County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Iron County has an estimated 67,141 people and 20,157 households. Between 2020 and 2025, the population of Iron County grew 16.4%, faster than the U.S. (+3.1%). Median household income in Iron County is $66,247, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.
Relative to the U.S., household spending in Iron County runs highest on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and lowest on clothing, shoes and related services (81).
Of the business types scored in Iron County, collision repair and body shops (74), grocery stores (74) and clothing and shoe stores (73) have the highest Groundwork market scores. For collision repair and body shops, that ranks #145 of 1,327 scored counties.
Iron County is part of the Cedar City area. Against the U.S., map listings per household run highest for gas stations (2.5 times the U.S. rate) and lowest for clothing and shoe stores (60% below the U.S. rate).
All 56 business types in Iron County
Highest Groundwork market score first. Each score compares Iron County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 74 | #145 of 1,327 | 7 | 3.5 | $3.5M | 115 | 6 |
| Grocery stores | 74 | #332 of 2,070 | 12 | 6.0 | $9.7M | 104 | 5 |
| Clothing and shoe stores | 73 | #287 of 2,087 | 13 | 6.4 | $2.6M | 202 | 7 |
| Pet grooming and boarding | 70 | #242 of 1,461 | 8 | 4.0 | $2.2M | 87 | 4 |
| Clothing, shoes and laundry | 70 | #384 of 2,210 | 23 | 11.4 | $1.5M | 165 | 7 |
| Pet businesses | 67 | #403 of 2,200 | 23 | 11.4 | $774K | 88 | 11 |
| Auto repair shops | 67 | #466 of 2,378 | 45 | 22.3 | $551K | 124 | 35 |
| Grocery and convenience stores | 67 | #548 of 2,402 | 47 | 23.3 | $2.5M | 73 | 7 |
| Veterinarians | 65 | #388 of 1,485 | 7 | 3.5 | $2.5M | 93 | 7 |
| Car washes and detailing | 57 | #552 of 1,451 | 18 | 8.9 | $1.4M | 55 | 3 |
| Gyms | 57 | #671 of 1,792 | 20 | 9.9 | $934K | 72 | 6 |
| Pizza | 57 | #743 of 2,090 | 13 | 6.4 | $5.6M | 110 | 57 |
| Auto repair and car care | 57 | #894 of 2,401 | 95 | 47.1 | $261K | 97 | 46 |
| Yoga, Pilates and fitness studios | 56 | #275 of 777 | 6 | 3.0 | $3.1M | 77 | 6 |
| Convenience stores | 56 | #914 of 2,261 | 24 | 11.9 | $4.8M | 61 | Under 3 |
| Landscaping and lawn care | 55 | #575 of 1,493 | 8 | 4.0 | $3.1M | 105 | 34 |
| Funeral homes | 55 | #590 of 1,472 | 6 | 3.0 | $443K | 65 | 3 |
| Child care and preschools | 55 | #689 of 1,611 | 13 | 6.4 | $873K | 87 | 23 |
| Hair salons | 55 | #919 of 2,339 | 41 | 20.3 | $458K | 106 | 16 |
| Barbershops | 54 | #593 of 1,356 | 8 | 4.0 | $2.3M | 124 | 4 |
| Gas stations | 54 | #1,013 of 2,358 | 54 | 26.8 | $1.2M | 50 | 23 |
| Nail salons | 52 | #632 of 1,328 | 12 | 6.0 | $1.6M | 94 | 5 |
| Physical therapy | 52 | #670 of 1,422 | 10 | 5.0 | $2.4M | 100 | 11 |
| Tire shops | 51 | #769 of 1,530 | 15 | 7.4 | $1.7M | 66 | 7 |
| Lawn, cleaning and pest control | 50 | #845 of 1,771 | 14 | 6.9 | $1.8M | 104 | 58 |
| Insurance agencies | 50 | #1,116 of 2,272 | 32 | 15.9 | $1.4M | 113 | 30 |
| Bakeries and dessert shops | 48 | #994 of 1,889 | 17 | 8.4 | $4.3M | 103 | 24 |
| Roofing and gutters | 47 | #669 of 1,177 | 10 | 5.0 | $5.3M | 63 | 4 |
| Martial arts and dance studios | 47 | #762 of 1,334 | 12 | 6.0 | $1.6M | 77 | 10 |
| Gyms, studios and classes | 46 | #1,280 of 2,088 | 38 | 18.9 | $492K | 74 | 16 |
| Salons, barbers and spas | 45 | #1,475 of 2,385 | 86 | 42.7 | $218K | 103 | 32 |
| Primary care and pediatrics | 44 | #1,045 of 1,656 | 17 | 8.4 | $1.4M | 79 | 46 |
| Sit-down restaurants | 44 | #1,471 of 2,405 | 116 | 57.5 | $624K | 94 | 47 |
| Optometrists and eye care | 43 | #843 of 1,302 | 9 | 4.5 | $2.7M | 85 | 7 |
| Property management | 42 | #595 of 910 | 13 | 6.4 | Index only | 47 | 13 |
| Electricians | 42 | #767 of 1,160 | 6 | 3.0 | $8.8M | 73 | 24 |
| Spas and skin care | 42 | #1,196 of 1,769 | 24 | 11.9 | $782K | 89 | 7 |
| Restaurants and cafes | 42 | #1,547 of 2,405 | 216 | 107.2 | $335K | 90 | 125 |
| Fast food and sandwich shops | 41 | #1,474 of 2,222 | 32 | 15.9 | $2.3M | 74 | 57 |
| Mortgage brokers and lenders | 40 | #627 of 887 | 15 | 7.4 | Index only | 58 | 6 |
| HVAC and plumbing | 38 | #1,285 of 1,707 | 16 | 7.9 | $3.3M | 70 | 32 |
| Real estate agents and brokers | 38 | #1,721 of 2,176 | 106 | 52.6 | Index only | 59 | 67 |
| Real estate | 38 | #1,756 of 2,229 | 134 | 66.5 | Index only | 58 | 110 |
| Chiropractors | 37 | #1,103 of 1,490 | 15 | 7.4 | $1.6M | 67 | 14 |
| Home repair trades | 36 | #1,677 of 2,057 | 32 | 15.9 | $1.7M | 68 | 60 |
| Doctors, dentists and clinics | 36 | #1,866 of 2,394 | 186 | 92.3 | $129K | 85 | 115 |
| Coffee shops and cafes | 34 | #1,634 of 2,063 | 33 | 16.4 | $2.2M | 59 | 21 |
| Dentists and orthodontists | 33 | #1,562 of 1,886 | 30 | 14.9 | $802K | 81 | 34 |
| House cleaning | Not scored | Not scored | 3 | 1.5 | $8.2M | 128 | 24 |
| Laundromats | Not scored | Not scored | 3 | 1.5 | $11.1M | 89 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.5 | $8.3M | 60 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.5 | $8.2M | 80 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.5 | $5.9M | 131 | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Iron County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.8M | $1,230 | 128 |
| Gasoline and other fuels | $63.9M | $3,171 | 122 |
| Food away from home | $72.4M | $3,594 | 88 |
| Groceries | $116.2M | $5,763 | 91 |
| Personal care products and services | $18.8M | $931 | 93 |
| Child care and other personal services | $11.3M | $563 | 97 |
| Memberships, classes and admissions | $18.7M | $927 | 94 |
| Medical and dental services | $24M | $1,193 | 93 |
| Pets | $17.8M | $883 | 97 |
| Clothing, shoes and related services | $33.4M | $1,657 | 81 |
| Vehicle insurance | $45.4M | $2,253 | 115 |
| Home repairs, maintenance and insurance | $52.9M | $2,625 | 87 |
| Lawn care, cleaning and other household services | $24.6M | $1,218 | 86 |
| Rent and homeowner costs | $339.5M | $16,843 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Iron County
- Population, 2025 estimate
- 67,141+16.4% since 2020
- Households
- 20,157
- Median age
- 31.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.3
- Land area
- 3,296 sq. mi.
- People per square mile
- 19
- Median household income
- $66,247+27.9% vs. 2015–2019, before inflation
- Average household income
- $89,495
- Median home value
- $379,000
- Jobs located here
- 23,946
- Daytime population
- 58,964Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Iron County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Iron County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Piute County, UT1,694 people
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- Wayne County, UT2,584 people
- Millard County, UT13,315 people
Questions
How fast is Iron County, UT growing?
Population estimates put Iron County at 67,141 people in 2025, up 16.4% since 2020, faster than the U.S. (+3.1%). It has 20,157 households. Median household income rose 27.9% from the 2015–2019 survey, before inflation.
How much do households in Iron County, UT spend?
Households in Iron County spend about $339.5M a year on rent and homeowner costs, $116.2M on groceries and $72.4M on food away from home. Set against the U.S., households in Iron County spend the most on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and the least on clothing, shoes and related services (81).
Which business types have the highest market scores in Iron County, UT?
The highest Groundwork market scores in Iron County are for collision repair and body shops (74), grocery stores (74) and clothing and shoe stores (73). Iron County ranks #145 of 1,327 scored counties for collision repair and body shops.
How does Iron County, UT compare with the U.S.?
The median household income in Iron County is $66,247 a year, 18% below the U.S. median of $80,734. The population rose 16.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $379,000, against $332,700 for the U.S. For its number of households, Iron County has the most map listings, relative to the U.S., for gas stations (2.5 times the U.S. rate) and the fewest for clothing and shoe stores (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Iron County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iron County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Utah · Every U.S. market · How we measure
Screening a site or an acquisition in Iron County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Iron County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.