Small-town market profile · Utah
Cedar City, UT area market data
How the Cedar City area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 67,141
- +16.4% since 2020
- Households
- 20,157
- Median household income
- $66,247
- +27.9% vs. 2015–2019, before inflation
- Median home value
- $379,000
- Jobs located here
- 23,946
- Highest market score
- 80
- Collision repair and body shops, #19 of 387 scored small-town markets
A site report maps the competitors on map listings around any address in the Cedar City area by name and distance, and the households and spending within reach. Or open the report at the center of the Cedar City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Cedar City area has an estimated 67,141 people and 20,157 households. Population estimates show the Cedar City area grew 16.4% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Cedar City area is $66,247, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.
Relative to the U.S., household spending in the Cedar City area runs highest on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and lowest on clothing, shoes and related services (81).
Of the business types scored in the Cedar City area, collision repair and body shops (80), grocery stores (80) and pet grooming and boarding businesses (78) have the highest Groundwork market scores. For collision repair and body shops, that ranks #19 of 387 scored small-town markets.
The Cedar City area is made up of one county, Iron County. Against the U.S., map listings per household run highest for gas stations (2.5 times the U.S. rate) and lowest for clothing and shoe stores (60% below the U.S. rate).
All 56 business types in the Cedar City area
Highest Groundwork market score first. Each score compares the Cedar City area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 80 | #19 of 387 | 7 | 3.5 | $3.5M | 115 | 6 |
| Grocery stores | 80 | #28 of 506 | 12 | 6.0 | $9.7M | 104 | 5 |
| Pet grooming and boarding | 78 | #23 of 387 | 8 | 4.0 | $2.2M | 87 | 4 |
| Clothing and shoe stores | 76 | #50 of 536 | 13 | 6.4 | $2.6M | 202 | 7 |
| Veterinarians | 75 | #32 of 398 | 7 | 3.5 | $2.5M | 93 | 7 |
| Clothing, shoes and laundry | 74 | #72 of 536 | 23 | 11.4 | $1.5M | 165 | 7 |
| Pet businesses | 72 | #46 of 527 | 23 | 11.4 | $774K | 88 | 11 |
| Auto repair shops | 72 | #57 of 538 | 45 | 22.3 | $551K | 124 | 35 |
| Grocery and convenience stores | 72 | #63 of 538 | 47 | 23.3 | $2.5M | 73 | 7 |
| Yoga, Pilates and fitness studios | 71 | #5 of 112 | 6 | 3.0 | $3.1M | 77 | 6 |
| Funeral homes | 67 | #83 of 365 | 6 | 3.0 | $443K | 65 | 3 |
| Auto repair and car care | 64 | #139 of 538 | 95 | 47.1 | $261K | 97 | 46 |
| Pizza | 62 | #138 of 520 | 13 | 6.4 | $5.6M | 110 | 57 |
| Convenience stores | 61 | #170 of 529 | 24 | 11.9 | $4.8M | 61 | Under 3 |
| Barbershops | 60 | #125 of 377 | 8 | 4.0 | $2.3M | 124 | 4 |
| Car washes and detailing | 60 | #142 of 441 | 18 | 8.9 | $1.4M | 55 | 3 |
| Child care and preschools | 60 | #147 of 454 | 13 | 6.4 | $873K | 87 | 23 |
| Gyms | 59 | #163 of 506 | 20 | 9.9 | $934K | 72 | 6 |
| Hair salons | 59 | #164 of 538 | 41 | 20.3 | $458K | 106 | 16 |
| Gas stations | 59 | #180 of 536 | 54 | 26.8 | $1.2M | 50 | 23 |
| Landscaping and lawn care | 58 | #132 of 399 | 8 | 4.0 | $3.1M | 105 | 34 |
| Electricians | 57 | #111 of 295 | 6 | 3.0 | $8.8M | 73 | 24 |
| Tire shops | 54 | #191 of 431 | 15 | 7.4 | $1.7M | 66 | 7 |
| Insurance agencies | 54 | #225 of 537 | 32 | 15.9 | $1.4M | 113 | 30 |
| Roofing and gutters | 53 | #129 of 288 | 10 | 5.0 | $5.3M | 63 | 4 |
| Physical therapy | 53 | #187 of 400 | 10 | 5.0 | $2.4M | 100 | 11 |
| Lawn, cleaning and pest control | 53 | #204 of 481 | 14 | 6.9 | $1.8M | 104 | 58 |
| Martial arts and dance studios | 52 | #181 of 378 | 12 | 6.0 | $1.6M | 77 | 10 |
| Bakeries and dessert shops | 52 | #232 of 507 | 17 | 8.4 | $4.3M | 103 | 24 |
| Nail salons | 50 | #212 of 387 | 12 | 6.0 | $1.6M | 94 | 5 |
| Sit-down restaurants | 50 | #267 of 538 | 116 | 57.5 | $624K | 94 | 47 |
| Optometrists and eye care | 49 | #218 of 400 | 9 | 4.5 | $2.7M | 85 | 7 |
| Salons, barbers and spas | 49 | #286 of 538 | 86 | 42.7 | $218K | 103 | 32 |
| Restaurants and cafes | 48 | #280 of 538 | 216 | 107.2 | $335K | 90 | 125 |
| Gyms, studios and classes | 48 | #314 of 535 | 38 | 18.9 | $492K | 74 | 16 |
| Property management | 47 | #103 of 180 | 13 | 6.4 | Index only | 47 | 13 |
| Fast food and sandwich shops | 47 | #304 of 537 | 32 | 15.9 | $2.3M | 74 | 57 |
| Primary care and pediatrics | 45 | #277 of 458 | 17 | 8.4 | $1.4M | 79 | 46 |
| HVAC and plumbing | 43 | #306 of 476 | 16 | 7.9 | $3.3M | 70 | 32 |
| Spas and skin care | 43 | #339 of 504 | 24 | 11.9 | $782K | 89 | 7 |
| Mortgage brokers and lenders | 41 | #124 of 177 | 15 | 7.4 | Index only | 58 | 6 |
| Home repair trades | 41 | #368 of 526 | 32 | 15.9 | $1.7M | 68 | 60 |
| Real estate agents and brokers | 40 | #395 of 533 | 106 | 52.6 | Index only | 59 | 67 |
| Real estate | 40 | #401 of 536 | 134 | 66.5 | Index only | 58 | 110 |
| Chiropractors | 39 | #296 of 426 | 15 | 7.4 | $1.6M | 67 | 14 |
| Coffee shops and cafes | 39 | #387 of 529 | 33 | 16.4 | $2.2M | 59 | 21 |
| Doctors, dentists and clinics | 36 | #409 of 538 | 186 | 92.3 | $129K | 85 | 115 |
| Dentists and orthodontists | 33 | #427 of 526 | 30 | 14.9 | $802K | 81 | 34 |
| House cleaning | Not scored | Not scored | 3 | 1.5 | $8.2M | 128 | 24 |
| Laundromats | Not scored | Not scored | 3 | 1.5 | $11.1M | 89 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.5 | $8.3M | 60 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.5 | $8.2M | 80 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.5 | $5.9M | 131 | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Cedar City area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.8M | $1,230 | 128 |
| Gasoline and other fuels | $63.9M | $3,171 | 122 |
| Food away from home | $72.4M | $3,594 | 88 |
| Groceries | $116.2M | $5,763 | 91 |
| Personal care products and services | $18.8M | $931 | 93 |
| Child care and other personal services | $11.3M | $563 | 97 |
| Memberships, classes and admissions | $18.7M | $927 | 94 |
| Medical and dental services | $24M | $1,193 | 93 |
| Pets | $17.8M | $883 | 97 |
| Clothing, shoes and related services | $33.4M | $1,657 | 81 |
| Vehicle insurance | $45.4M | $2,253 | 115 |
| Home repairs, maintenance and insurance | $52.9M | $2,625 | 87 |
| Lawn care, cleaning and other household services | $24.6M | $1,218 | 86 |
| Rent and homeowner costs | $339.5M | $16,843 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Cedar City area
- Population, 2025 estimate
- 67,141+16.4% since 2020
- Households
- 20,157
- Median age
- 31.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.3
- Land area
- 3,296 sq. mi.
- People per square mile
- 19
- Median household income
- $66,247+27.9% vs. 2015–2019, before inflation
- Average household income
- $89,495
- Median home value
- $379,000
- Jobs located here
- 23,946
- Daytime population
- 58,964Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cedar City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Cedar City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Cedar City area 1
- Iron County, UT62,252 people
Other markets based in Utah 9
- Salt Lake City-Murray, UT metro area1,275,870 people
- Provo-Orem-Lehi, UT metro area717,986 people
- Ogden, UT metro area653,374 people
- St. George, UT metro area196,431 people
- Logan, UT-ID metro area155,102 people
- Heber, UT area79,612 people
- Brigham City, UT-ID area66,014 people
- Vernal, UT area37,056 people
- Price, UT area20,517 people
Questions
How fast is the Cedar City, UT area growing?
Population estimates put the Cedar City area at 67,141 people in 2025, up 16.4% since 2020, faster than the U.S. (+3.1%). It has 20,157 households. Median household income rose 27.9% from the 2015–2019 survey, before inflation.
How much do households in the Cedar City, UT area spend?
Households in the Cedar City area spend about $339.5M a year on rent and homeowner costs, $116.2M on groceries and $72.4M on food away from home. Set against the U.S., households in the Cedar City area spend the most on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and the least on clothing, shoes and related services (81).
Which business types have the highest market scores in the Cedar City, UT area?
The highest Groundwork market scores in the Cedar City area are for collision repair and body shops (80), grocery stores (80) and pet grooming and boarding businesses (78). The Cedar City area ranks #19 of 387 scored small-town markets for collision repair and body shops.
How does the Cedar City, UT area compare with the U.S.?
The median household income in the Cedar City area is $66,247 a year, 18% below the U.S. median of $80,734. The population rose 16.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $379,000, against $332,700 for the U.S. For its number of households, the Cedar City area has the most map listings, relative to the U.S., for gas stations (2.5 times the U.S. rate) and the fewest for clothing and shoe stores (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Cedar City area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cedar City area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Cedar City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cedar City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.