Groundwork

Real estate · Metro area · Michigan

Real estate agents and brokers in the Detroit-Warren-Dearborn, MI metro area

The real estate agents and brokers in the Detroit-Warren-Dearborn, MI metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #254 of 387 scored metro areas
#11 of 15 scored metro areas based in Michigan

Listings
4,661
199 chain locations (4%)
Official establishments
1,080
+10.4% since 2019
Household spending a year
$25.4B
On rent and homeowner costs · $14,366 a household
Housing spending per listing (U.S. = 100)
100
In line with the U.S.
Listings per 10k households
26.4
14% below the U.S.
Population, 2025
4,390,913
+0.1% since 2020

See the real estate agents and brokers around any address in the Detroit-Warren-Dearborn metro area

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Detroit-Warren-Dearborn metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 4,661 real estate agents and brokers in the Detroit-Warren-Dearborn metro area. 199 of them (4%) are chain locations, against 4% across the U.S. That comes to 26.4 for every 10,000 households, 14% below the U.S. rate of 30.6.

Households in the Detroit-Warren-Dearborn metro area spend about $25.4B a year on rent and homeowner costs, or $14,366 per household, 14% below the U.S. average. Housing spending per office is in line with the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.

The official count of businesses with payroll classed as offices of real estate agents and brokers in the Detroit-Warren-Dearborn metro area was 1,080 in 2023, up 10.4% from 2019. That is one for every 1,638 households, against one for every 788 across the U.S. Since fiscal 2022, 19 SBA-backed loans worth $3.9M have gone to businesses classed as offices of real estate agents and brokers in the Detroit-Warren-Dearborn metro area.

Population estimates put the population change in the Detroit-Warren-Dearborn metro area from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). For real estate agents and brokers, the Detroit-Warren-Dearborn metro area has a Groundwork market score of 43 (lower middle): #254 of 387 scored metro areas and #11 of 15 scored metro areas based in Michigan.

How the Detroit-Warren-Dearborn metro area compares

The same measures for Michigan and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Detroit-Warren-Dearborn, MI metro area compared with Michigan and the U.S.
MeasureDetroit-Warren-Dearborn metro areaMichiganU.S.
Listings per 10k households26.424.630.6
Housing spending per listing (U.S. = 100)100104100
Households per official establishment1,6381,600788
Official establishment growth, 2019–2023+10.4%+14.3%+20.1%
Population growth, 2020–2025+0.1%+0.6%+3.1%
Spending per household on rent and homeowner costs$14,366$13,996$16,661
Median household income$76,664$72,875$80,734
Groundwork market score4347

Official counts and lending

Businesses

Official establishments, 2019 to 2023
1,080+10.4% over the period
Employees, 2023
3,163
Annual payroll, 2023
$229.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
4,661199 chain locations
Listings at the U.S. rate for this spending
4,661The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
19
Amount
$3.9M

SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Detroit-Warren-Dearborn metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Detroit-Warren-Dearborn metro area

Population, 2025 estimate
4,390,913+0.1% since 2020
Households
1,768,816
Median age
41.1
Homes lived in by their owners
71%
Vehicles per household
1.7
Land area
3,893 sq. mi.
People per square mile
1,124
Median household income
$76,664+25.7% vs. 2015–2019, before inflation
Average household income
$105,167
Median home value
$249,700
Jobs located here
1,848,019
Daytime population
4,411,570Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Detroit-Warren-Dearborn metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of the Detroit-Warren-Dearborn metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Michigan

Every Michigan market ranked →

The highest-scoring metro areas in Michigan for real estate agents and brokers, numbered among those based in Michigan (a market based in another state is listed without a number), with the Detroit-Warren-Dearborn metro area marked.

Top metro areas in Michigan

Metro areas in Michigan ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Monroe, MI6411618.4141+0.7%#68 of 387
2Bay City, MI605412.0198−1.6%#84 of 387
3Battle Creek, MI607614.3169−0.6%#86 of 387
South Bend-Mishawaka, IN-MI5323518.3136+0.1%#149 of 387
4Midland, MI538223.4113+0.3%#154 of 387
5Muskegon-Norton Shores, MI5213820.4117+1.8%#165 of 387
6Saginaw, MI5114318.3130−1.1%#172 of 387
7Kalamazoo-Portage, MI4925623.9107+0.8%#188 of 387
8Lansing-East Lansing, MI4840320.8122+1.4%#196 of 387
9Ann Arbor, MI4542228.0101−0.4%#234 of 387
11Detroit-Warren-Dearborn, MI434,66126.4100+0.1%#254 of 387

Other business types in the Detroit-Warren-Dearborn metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in the Detroit-Warren-Dearborn, MI metro area?

The Detroit-Warren-Dearborn metro area has 4,661 real estate agents and brokers on map listings as of September 2026. 199 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 1,080 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 10.4% from 2019.

How much do households in the Detroit-Warren-Dearborn, MI metro area spend on rent and homeowner costs?

About $25.4B a year, or $14,366 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). For the 4,661 real estate agents and brokers on map listings, housing spending per office is in line with the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 1,768,816 households in the Detroit-Warren-Dearborn metro area and national spending patterns by income.

How does the Detroit-Warren-Dearborn, MI metro area compare with the U.S. for real estate agents and brokers?

The Detroit-Warren-Dearborn metro area has 26.4 real estate agents and brokers per 10,000 households, 14% below the U.S. rate of 30.6. The index of housing spending per office is 100, where 100 is the U.S. The count on map listings matches the U.S. ratio of real estate agents and brokers to household spending. There is one business with payroll in the industry for every 1,638 households, against one for every 788 across the U.S. The official count rose 10.4% from 2019 to 2023, against +20.1% for the U.S.

How fast is the Detroit-Warren-Dearborn, MI metro area growing?

Population estimates put the Detroit-Warren-Dearborn metro area at 4,390,913 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 1,768,816 households. The median household income in the Detroit-Warren-Dearborn metro area is $76,664 a year, 5% below the U.S. median of $80,734. That rose 25.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Detroit-Warren-Dearborn metro area scores 43 for real estate agents and brokers (lower middle), #254 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Detroit-Warren-Dearborn metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in the Detroit-Warren-Dearborn metro area

Screening a site or an acquisition in the Detroit-Warren-Dearborn metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Detroit-Warren-Dearborn metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.