Groundwork

Real estate · County · Michigan

Real estate agents and brokers in Gogebic County, MI

How Gogebic County, MI compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #1,361 of 2,176 scored counties
#37 of 75 scored counties in Michigan

Listings
9
0 chain locations (0%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$85.9M
On rent and homeowner costs · $12,293 a household
Housing spending per listing (U.S. = 100)
175
75% above the U.S.
Listings per 10k households
12.9
58% below the U.S.
Population, 2025
14,285
−0.4% since 2020

See the real estate agents and brokers around any address in Gogebic County

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gogebic County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $12,293 per household (26% below the U.S. average), households in Gogebic County spend about $85.9M a year on rent and homeowner costs. Housing spending per office is 75% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

Gogebic County has 9 real estate agents and brokers on map listings as of September 2026. None of them are chain locations, against 4% across the U.S. Per 10,000 households, that is 12.9, 58% below the U.S. rate of 30.6.

Official counts show 4 businesses with payroll classed as offices of real estate agents and brokers in Gogebic County in 2023. That is one for every 1,747 households, against one for every 788 across the U.S.

Between 2020 and 2025, the population of Gogebic County declined 0.4%, against +3.1% for the U.S. For real estate agents and brokers, Gogebic County has a Groundwork market score of 44 (lower middle): #1,361 of 2,176 scored counties and #37 of 75 scored counties in Michigan.

How Gogebic County compares

The same measures for Michigan and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Gogebic County, MI compared with Michigan and the U.S.
MeasureGogebic CountyMichiganU.S.
Listings per 10k households12.924.630.6
Housing spending per listing (U.S. = 100)175104100
Households per official establishment1,7471,600788
Official establishment growth, 2019–2023n/a+14.3%+20.1%
Population growth, 2020–2025−0.4%+0.6%+3.1%
Spending per household on rent and homeowner costs$12,293$13,996$16,661
Median household income$52,732$72,875$80,734
Groundwork market score4447

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 4
Employees, 2023
2
Annual payroll, 2023
$103K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
90 chain locations
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in Gogebic County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Gogebic County

Population, 2025 estimate
14,285−0.4% since 2020
Households
6,989
Median age
50.0
Homes lived in by their owners
81%
Vehicles per household
1.6
Land area
1,102 sq. mi.
People per square mile
13
Median household income
$52,732+35.8% vs. 2015–2019, before inflation
Average household income
$73,627
Median home value
$107,200
Jobs located here
4,991
Daytime population
13,897Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Gogebic County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of Gogebic County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for real estate agents and brokers, numbered among those based in Michigan, with Gogebic County marked.

Top counties in Michigan

Counties in Michigan ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Barry County, MI75229.0288+2.2%#82 of 2,176
2Montcalm County, MI672911.8201+4.1%#301 of 2,176
3Newaygo County, MI622211.2213+3.1%#464 of 2,176
4Houghton County, MI611812.6190+1.6%#519 of 2,176
5Allegan County, MI597215.8167+2.1%#602 of 2,176
6Monroe County, MI5811618.4141+0.7%#658 of 2,176
7Clinton County, MI574012.6217+1.6%#677 of 2,176
8Alcona County, MI57611.3201+3.7%#680 of 2,176
9Shiawassee County, MI573512.4195−0.4%#682 of 2,176
10Ionia County, MI573113.3187−0.5%#684 of 2,176
37Gogebic County, MI44912.9175−0.4%#1,361 of 2,176

Other business types in Gogebic County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in Gogebic County, MI?

Map listings as of September 2026 show 9 real estate agents and brokers in Gogebic County. None of them are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 4 businesses with payroll classed as offices of real estate agents and brokers in 2023.

How much do households in Gogebic County, MI spend on rent and homeowner costs?

About $85.9M a year, or $12,293 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). For the 9 real estate agents and brokers on map listings, housing spending per office is 75% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 6,989 households in Gogebic County and national spending patterns by income.

How does Gogebic County, MI compare with the U.S. for real estate agents and brokers?

Gogebic County has 12.9 real estate agents and brokers per 10,000 households, 58% below the U.S. rate of 30.6. The index of housing spending per office is 175, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Gogebic County would have about 16, against 9 on map listings. There is one business with payroll in the industry for every 1,747 households, against one for every 788 across the U.S.

How fast is Gogebic County, MI growing?

Population estimates put Gogebic County at 14,285 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 6,989 households. Median household income in Gogebic County is $52,732, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gogebic County scores 44 for real estate agents and brokers (lower middle), #1,361 of 2,176 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Gogebic County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in Gogebic County

Screening a site or an acquisition in Gogebic County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Gogebic County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.