Real estate · County · Michigan
Real estate agents and brokers in Oakland County, MI
Competitor counts, household spending and official business counts for real estate agents and brokers in Oakland County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,827 of 2,176 scored counties
#57 of 75 scored counties in Michigan
- Listings
- 2,211
- 90 chain locations (4%)
- Official establishments
- 477
- +5.8% since 2019
- Household spending a year
- $8.5B
- On rent and homeowner costs · $15,935 a household
- Housing spending per listing (U.S. = 100)
- 70
- 30% below the U.S.
- Listings per 10k households
- 41.7
- 36% above the U.S.
- Population, 2025
- 1,288,337
- +1.2% since 2020
See the real estate agents and brokers around any address in Oakland County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oakland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate agents and brokers, Oakland County has a Groundwork market score of 36 (lower middle): #1,827 of 2,176 scored counties and #57 of 75 scored counties in Michigan. That puts it in the bottom quarter of counties.
Households in Oakland County spend about $8.5B a year on rent and homeowner costs, or $15,935 per household, 4% below the U.S. average. Housing spending per office is 30% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 2,211 real estate agents and brokers on map listings in Oakland County as of September 2026. Chain locations make up 4% of them, against 4% across the U.S. Per 10,000 households, that is 41.7, 36% above the U.S. rate of 30.6.
In 2023, official counts showed 477 businesses with payroll in Oakland County classed as offices of real estate agents and brokers, up 5.8% from 2019. That is one for every 1,112 households, against one for every 788 across the U.S. Since fiscal 2022, 9 SBA-backed loans worth $1.4M have gone to businesses classed as offices of real estate agents and brokers in Oakland County. Population estimates show Oakland County grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%).
How Oakland County compares
The same measures for Michigan and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Oakland County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 41.7 | 24.6 | 30.6 |
| Housing spending per listing (U.S. = 100) | 70 | 104 | 100 |
| Households per official establishment | 1,112 | 1,600 | 788 |
| Official establishment growth, 2019–2023 | +5.8% | +14.3% | +20.1% |
| Population growth, 2020–2025 | +1.2% | +0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $15,935 | $13,996 | $16,661 |
| Median household income | $97,760 | $72,875 | $80,734 |
| Groundwork market score | 36 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 451 → 477+5.8% over the period
- Employees, 2023
- 1,577
- Annual payroll, 2023
- $127.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 2,21190 chain locations
- Listings at the U.S. rate for this spending
- 1,550The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $1.4M
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Oakland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oakland County
- Population, 2025 estimate
- 1,288,337+1.2% since 2020
- Households
- 530,460
- Median age
- 42.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 867 sq. mi.
- People per square mile
- 1,475
- Median household income
- $97,760+22.7% vs. 2015–2019, before inflation
- Average household income
- $134,121
- Median home value
- $343,600
- Jobs located here
- 726,660
- Daytime population
- 1,442,622Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oakland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Oakland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for real estate agents and brokers, numbered among those based in Michigan, with Oakland County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Barry County, MI | 75 | 22 | 9.0 | 288 | +2.2% | #82 of 2,176 |
| 2Montcalm County, MI | 67 | 29 | 11.8 | 201 | +4.1% | #301 of 2,176 |
| 3Newaygo County, MI | 62 | 22 | 11.2 | 213 | +3.1% | #464 of 2,176 |
| 4Houghton County, MI | 61 | 18 | 12.6 | 190 | +1.6% | #519 of 2,176 |
| 5Allegan County, MI | 59 | 72 | 15.8 | 167 | +2.1% | #602 of 2,176 |
| 6Monroe County, MI | 58 | 116 | 18.4 | 141 | +0.7% | #658 of 2,176 |
| 7Clinton County, MI | 57 | 40 | 12.6 | 217 | +1.6% | #677 of 2,176 |
| 8Alcona County, MI | 57 | 6 | 11.3 | 201 | +3.7% | #680 of 2,176 |
| 9Shiawassee County, MI | 57 | 35 | 12.4 | 195 | −0.4% | #682 of 2,176 |
| 10Ionia County, MI | 57 | 31 | 13.3 | 187 | −0.5% | #684 of 2,176 |
| 57Oakland County, MI | 36 | 2,211 | 41.7 | 70 | +1.2% | #1,827 of 2,176 |
Other business types in Oakland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate30
- Real estate agents and brokers36
- Property management29
- Mortgage brokers and lenders22
- Home inspectors56
Funeral services
Questions
How many real estate agents and brokers are in Oakland County, MI?
As of September 2026, map listings count 2,211 real estate agents and brokers in Oakland County. 90 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 477 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 5.8% from 2019.
How much do households in Oakland County, MI spend on rent and homeowner costs?
About $8.5B a year, or $15,935 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). For the 2,211 real estate agents and brokers on map listings, housing spending per office is 30% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 530,460 households in Oakland County and national spending patterns by income.
How does Oakland County, MI compare with the U.S. for real estate agents and brokers?
Oakland County has 41.7 real estate agents and brokers per 10,000 households, 36% above the U.S. rate of 30.6. The index of housing spending per office is 70, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Oakland County would have about 1,550, against 2,211 on map listings. There is one business with payroll in the industry for every 1,112 households, against one for every 788 across the U.S. The official count rose 5.8% from 2019 to 2023, against +20.1% for the U.S.
How fast is Oakland County, MI growing?
Population estimates put Oakland County at 1,288,337 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 530,460 households. Median household income in Oakland County is $97,760, 21% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oakland County scores 36 for real estate agents and brokers (lower middle), #1,827 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oakland County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Oakland County
Screening a site or an acquisition in Oakland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oakland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.