Real estate · County · Michigan
Real estate agents and brokers in Gratiot County, MI
The real estate agents and brokers in Gratiot County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #731 of 2,176 scored counties
#11 of 75 scored counties in Michigan
- Listings
- 17
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $191.5M
- On rent and homeowner costs · $12,961 a household
- Housing spending per listing (U.S. = 100)
- 207
- 2.1 times the U.S.
- Listings per 10k households
- 11.5
- 62% below the U.S.
- Population, 2025
- 41,190
- −1.1% since 2020
See the real estate agents and brokers around any address in Gratiot County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gratiot County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in Gratiot County comes to about $191.5M a year: $12,961 per household, 22% below the U.S. average. Housing spending per office is 2.1 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
Gratiot County has 17 real estate agents and brokers on map listings as of September 2026. None of them are chain locations, against 4% across the U.S. That is 11.5 per 10,000 households, 62% below the U.S. rate of 30.6.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Gratiot County was 4 in 2023. That is one for every 3,694 households, against one for every 788 across the U.S.
Population estimates put the population change in Gratiot County from 2020 to 2025 at −1.1%, against +3.1% for the U.S. For real estate agents and brokers, Gratiot County has a Groundwork market score of 56 (upper middle): #731 of 2,176 scored counties and #11 of 75 scored counties in Michigan.
How Gratiot County compares
The same measures for Michigan and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Gratiot County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 24.6 | 30.6 |
| Housing spending per listing (U.S. = 100) | 207 | 104 | 100 |
| Households per official establishment | 3,694 | 1,600 | 788 |
| Official establishment growth, 2019–2023 | n/a | +14.3% | +20.1% |
| Population growth, 2020–2025 | −1.1% | +0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $12,961 | $13,996 | $16,661 |
| Median household income | $63,556 | $72,875 | $80,734 |
| Groundwork market score | 56 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 7
- Annual payroll, 2023
- $459K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 170 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Gratiot County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Gratiot County
- Population, 2025 estimate
- 41,190−1.1% since 2020
- Households
- 14,775
- Median age
- 40.1
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.9
- Land area
- 568 sq. mi.
- People per square mile
- 73
- Median household income
- $63,556+32.8% vs. 2015–2019, before inflation
- Average household income
- $83,011
- Median home value
- $147,500
- Jobs located here
- 12,772
- Daytime population
- 39,987Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gratiot County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Gratiot County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for real estate agents and brokers, numbered among those based in Michigan, with Gratiot County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Barry County, MI | 75 | 22 | 9.0 | 288 | +2.2% | #82 of 2,176 |
| 2Montcalm County, MI | 67 | 29 | 11.8 | 201 | +4.1% | #301 of 2,176 |
| 3Newaygo County, MI | 62 | 22 | 11.2 | 213 | +3.1% | #464 of 2,176 |
| 4Houghton County, MI | 61 | 18 | 12.6 | 190 | +1.6% | #519 of 2,176 |
| 5Allegan County, MI | 59 | 72 | 15.8 | 167 | +2.1% | #602 of 2,176 |
| 6Monroe County, MI | 58 | 116 | 18.4 | 141 | +0.7% | #658 of 2,176 |
| 7Clinton County, MI | 57 | 40 | 12.6 | 217 | +1.6% | #677 of 2,176 |
| 8Alcona County, MI | 57 | 6 | 11.3 | 201 | +3.7% | #680 of 2,176 |
| 9Shiawassee County, MI | 57 | 35 | 12.4 | 195 | −0.4% | #682 of 2,176 |
| 10Ionia County, MI | 57 | 31 | 13.3 | 187 | −0.5% | #684 of 2,176 |
| 11Gratiot County, MI | 56 | 17 | 11.5 | 207 | −1.1% | #731 of 2,176 |
Other business types in Gratiot County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate47
- Real estate agents and brokers56
- Property management30
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Gratiot County, MI?
Map listings as of September 2026 show 17 real estate agents and brokers in Gratiot County. None of them are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 4 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in Gratiot County, MI spend on rent and homeowner costs?
About $191.5M a year, or $12,961 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). For the 17 real estate agents and brokers on map listings, housing spending per office is 2.1 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 14,775 households in Gratiot County and national spending patterns by income.
How does Gratiot County, MI compare with the U.S. for real estate agents and brokers?
Gratiot County has 11.5 real estate agents and brokers per 10,000 households, 62% below the U.S. rate of 30.6. The index of housing spending per office is 207, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Gratiot County would have about 35, against 17 on map listings. There is one business with payroll in the industry for every 3,694 households, against one for every 788 across the U.S.
How fast is Gratiot County, MI growing?
Population estimates put Gratiot County at 41,190 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 14,775 households. Median household income in Gratiot County is $63,556, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gratiot County scores 56 for real estate agents and brokers (upper middle), #731 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gratiot County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Gratiot County
Screening a site or an acquisition in Gratiot County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gratiot County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.