Real estate · County · Michigan
Real estate agents and brokers in Eaton County, MI
Competitor counts, household spending and official business counts for real estate agents and brokers in Eaton County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,149 of 2,176 scored counties
#27 of 75 scored counties in Michigan
- Listings
- 77
- 4 chain locations (5%)
- Official establishments
- 33
- +22.2% since 2019
- Household spending a year
- $640M
- On rent and homeowner costs · $14,089 a household
- Housing spending per listing (U.S. = 100)
- 152
- 52% above the U.S.
- Listings per 10k households
- 16.9
- 45% below the U.S.
- Population, 2025
- 109,581
- +0.4% since 2020
See the real estate agents and brokers around any address in Eaton County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Eaton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 77 real estate agents and brokers in Eaton County. 4 of them (5%) are chain locations, against 4% across the U.S. That comes to 16.9 for every 10,000 households, 45% below the U.S. rate of 30.6.
At $14,089 per household (15% below the U.S. average), households in Eaton County spend about $640M a year on rent and homeowner costs. Housing spending per office is 52% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Eaton County was 33 in 2023, up 22.2% from 2019. That is one for every 1,377 households, against one for every 788 across the U.S.
Population estimates show Eaton County grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for real estate agents and brokers in Eaton County is 48 (lower middle), #1,149 of 2,176 scored counties and #27 of 75 scored counties in Michigan.
How Eaton County compares
The same measures for Michigan and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Eaton County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.9 | 24.6 | 30.6 |
| Housing spending per listing (U.S. = 100) | 152 | 104 | 100 |
| Households per official establishment | 1,377 | 1,600 | 788 |
| Official establishment growth, 2019–2023 | +22.2% | +14.3% | +20.1% |
| Population growth, 2020–2025 | +0.4% | +0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $14,089 | $13,996 | $16,661 |
| Median household income | $79,597 | $72,875 | $80,734 |
| Groundwork market score | 48 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 33+22.2% over the period
- Employees, 2023
- 117
- Annual payroll, 2023
- $6.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 774 chain locations
- Listings at the U.S. rate for this spending
- 117The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Eaton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Eaton County
- Population, 2025 estimate
- 109,581+0.4% since 2020
- Households
- 45,428
- Median age
- 42.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 575 sq. mi.
- People per square mile
- 190
- Median household income
- $79,597+23.7% vs. 2015–2019, before inflation
- Average household income
- $96,970
- Median home value
- $216,900
- Jobs located here
- 46,164
- Daytime population
- 108,771Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Eaton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Eaton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for real estate agents and brokers, numbered among those based in Michigan, with Eaton County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Barry County, MI | 75 | 22 | 9.0 | 288 | +2.2% | #82 of 2,176 |
| 2Montcalm County, MI | 67 | 29 | 11.8 | 201 | +4.1% | #301 of 2,176 |
| 3Newaygo County, MI | 62 | 22 | 11.2 | 213 | +3.1% | #464 of 2,176 |
| 4Houghton County, MI | 61 | 18 | 12.6 | 190 | +1.6% | #519 of 2,176 |
| 5Allegan County, MI | 59 | 72 | 15.8 | 167 | +2.1% | #602 of 2,176 |
| 6Monroe County, MI | 58 | 116 | 18.4 | 141 | +0.7% | #658 of 2,176 |
| 7Clinton County, MI | 57 | 40 | 12.6 | 217 | +1.6% | #677 of 2,176 |
| 8Alcona County, MI | 57 | 6 | 11.3 | 201 | +3.7% | #680 of 2,176 |
| 9Shiawassee County, MI | 57 | 35 | 12.4 | 195 | −0.4% | #682 of 2,176 |
| 10Ionia County, MI | 57 | 31 | 13.3 | 187 | −0.5% | #684 of 2,176 |
| 27Eaton County, MI | 48 | 77 | 16.9 | 152 | +0.4% | #1,149 of 2,176 |
Other business types in Eaton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate50
- Real estate agents and brokers48
- Property management67
- Mortgage brokers and lenders50
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Eaton County, MI?
Eaton County has 77 real estate agents and brokers on map listings as of September 2026. 4 of them (5%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 33 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 22.2% from 2019.
How much do households in Eaton County, MI spend on rent and homeowner costs?
About $640M a year, or $14,089 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). For the 77 real estate agents and brokers on map listings, housing spending per office is 52% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 45,428 households in Eaton County and national spending patterns by income.
How does Eaton County, MI compare with the U.S. for real estate agents and brokers?
Eaton County has 16.9 real estate agents and brokers per 10,000 households, 45% below the U.S. rate of 30.6. The index of housing spending per office is 152, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Eaton County would have about 117, against 77 on map listings. There is one business with payroll in the industry for every 1,377 households, against one for every 788 across the U.S. The official count rose 22.2% from 2019 to 2023, against +20.1% for the U.S.
How fast is Eaton County, MI growing?
Population estimates put Eaton County at 109,581 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 45,428 households. The median household income in Eaton County is $79,597 a year, in line with the U.S. median of $80,734. That rose 23.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Eaton County scores 48 for real estate agents and brokers (lower middle), #1,149 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Eaton County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Eaton County
Screening a site or an acquisition in Eaton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Eaton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.