Real estate · County · Michigan
Real estate agents and brokers in Kent County, MI
The real estate agents and brokers in Kent County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,863 of 2,176 scored counties
#58 of 75 scored counties in Michigan
- Listings
- 859
- 60 chain locations (7%)
- Official establishments
- 292
- +16.8% since 2019
- Household spending a year
- $3.8B
- On rent and homeowner costs · $14,640 a household
- Housing spending per listing (U.S. = 100)
- 80
- 20% below the U.S.
- Listings per 10k households
- 33.5
- 9% above the U.S.
- Population, 2025
- 675,232
- +2.5% since 2020
See the real estate agents and brokers around any address in Kent County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kent County scores 35 (lower middle) on the Groundwork market score for real estate agents and brokers, ranking #1,863 of 2,176 scored counties and #58 of 75 scored counties in Michigan. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 859 real estate agents and brokers in Kent County. Of those, 60 are chain locations, or 7%, against 4% across the U.S. That comes to 33.5 for every 10,000 households, 9% above the U.S. rate of 30.6.
Households in Kent County spend about $3.8B a year on rent and homeowner costs, or $14,640 per household, 12% below the U.S. average. Housing spending per office is 20% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
Official counts show 292 businesses with payroll classed as offices of real estate agents and brokers in Kent County in 2023, up 16.8% from 2019. That is one for every 879 households, against one for every 788 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $830K have gone to businesses classed as offices of real estate agents and brokers in Kent County. Between 2020 and 2025, the population of Kent County grew 2.5%, slower than the U.S. (+3.1%).
How Kent County compares
The same measures for Michigan and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Kent County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.5 | 24.6 | 30.6 |
| Housing spending per listing (U.S. = 100) | 80 | 104 | 100 |
| Households per official establishment | 879 | 1,600 | 788 |
| Official establishment growth, 2019–2023 | +16.8% | +14.3% | +20.1% |
| Population growth, 2020–2025 | +2.5% | +0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $14,640 | $13,996 | $16,661 |
| Median household income | $82,631 | $72,875 | $80,734 |
| Groundwork market score | 35 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 250 → 292+16.8% over the period
- Employees, 2023
- 655
- Annual payroll, 2023
- $44.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 85960 chain locations
- Listings at the U.S. rate for this spending
- 689The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $830K
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kent County
- Population, 2025 estimate
- 675,232+2.5% since 2020
- Households
- 256,648
- Median age
- 37.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 850 sq. mi.
- People per square mile
- 781
- Median household income
- $82,631+31.1% vs. 2015–2019, before inflation
- Average household income
- $109,612
- Median home value
- $289,900
- Jobs located here
- 399,575
- Daytime population
- 767,130Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for real estate agents and brokers, numbered among those based in Michigan, with Kent County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Barry County, MI | 75 | 22 | 9.0 | 288 | +2.2% | #82 of 2,176 |
| 2Montcalm County, MI | 67 | 29 | 11.8 | 201 | +4.1% | #301 of 2,176 |
| 3Newaygo County, MI | 62 | 22 | 11.2 | 213 | +3.1% | #464 of 2,176 |
| 4Houghton County, MI | 61 | 18 | 12.6 | 190 | +1.6% | #519 of 2,176 |
| 5Allegan County, MI | 59 | 72 | 15.8 | 167 | +2.1% | #602 of 2,176 |
| 6Monroe County, MI | 58 | 116 | 18.4 | 141 | +0.7% | #658 of 2,176 |
| 7Clinton County, MI | 57 | 40 | 12.6 | 217 | +1.6% | #677 of 2,176 |
| 8Alcona County, MI | 57 | 6 | 11.3 | 201 | +3.7% | #680 of 2,176 |
| 9Shiawassee County, MI | 57 | 35 | 12.4 | 195 | −0.4% | #682 of 2,176 |
| 10Ionia County, MI | 57 | 31 | 13.3 | 187 | −0.5% | #684 of 2,176 |
| 58Kent County, MI | 35 | 859 | 33.5 | 80 | +2.5% | #1,863 of 2,176 |
Other business types in Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate32
- Real estate agents and brokers35
- Property management40
- Mortgage brokers and lenders33
- Home inspectors40
Funeral services
Questions
How many real estate agents and brokers are in Kent County, MI?
Kent County has 859 real estate agents and brokers on map listings as of September 2026. 60 of them (7%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 292 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 16.8% from 2019.
How much do households in Kent County, MI spend on rent and homeowner costs?
About $3.8B a year, or $14,640 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). For the 859 real estate agents and brokers on map listings, housing spending per office is 20% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 256,648 households in Kent County and national spending patterns by income.
How does Kent County, MI compare with the U.S. for real estate agents and brokers?
Kent County has 33.5 real estate agents and brokers per 10,000 households, 9% above the U.S. rate of 30.6. The index of housing spending per office is 80, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Kent County would have about 689, against 859 on map listings. There is one business with payroll in the industry for every 879 households, against one for every 788 across the U.S. The official count rose 16.8% from 2019 to 2023, against +20.1% for the U.S.
How fast is Kent County, MI growing?
Population estimates put Kent County at 675,232 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 256,648 households. The median household income in Kent County is $82,631 a year, 2% above the U.S. median of $80,734. That rose 31.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kent County scores 35 for real estate agents and brokers (lower middle), #1,863 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kent County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Kent County
Screening a site or an acquisition in Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.