Groundwork

Food and drink · County · New Mexico

Pizza places in Curry County, NM

How Curry County, NM compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #1,348 of 2,090 scored counties
#12 of 20 scored counties in New Mexico

Listings
11
10 chain locations (91%)
Official establishments
35
All limited-service restaurants · +9.4% since 2019
Household spending a year
$60.1M
On food away from home · $3,231 a household
Spending per listing
$5.5M
7% above the U.S.
Listings per 10k households
5.9
26% below the U.S.
Population, 2025
46,655
−3.5% since 2020

See the pizza places around any address in Curry County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Curry County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 11 pizza places in Curry County. 10 of them (91%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 5.9, 26% below the U.S. rate of 8.0.

Households in Curry County spend about $60.1M a year on food away from home, or $3,231 per household, 21% below the U.S. average. Spread across 11 pizza places, that is $5.5M per pizza place, 7% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

In 2023, official counts showed 35 businesses with payroll in Curry County classed as limited-service restaurants, up 9.4% from 2019. That is one for every 531 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 8 one-person businesses without payroll.

Population estimates show Curry County declined 3.5% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for pizza places in Curry County is 42 (lower middle), #1,348 of 2,090 scored counties and #12 of 20 scored counties in New Mexico.

How Curry County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Curry County, NM compared with New Mexico and the U.S.
MeasureCurry CountyNew MexicoU.S.
Listings per 10k households5.95.98.0
Spending per listing$5.5M$6M$5.1M
Households per official establishment (all limited-service restaurants)531507478
Official establishment growth, 2019–2023+9.4%+6.8%+6.1%
Population growth, 2020–2025−3.5%+0.3%+3.1%
Spending per household on food away from home$3,231$3,547$4,070
Median household income$57,309$64,059$80,734
Groundwork market score4247

Official counts and lending

Businesses

Official establishments, 2019 to 2023
32 → 35All limited-service restaurants · +9.4% over the period
Employees, 2023
862
Annual payroll, 2023
$15.3M
One-person businesses, 2023
8All limited-service restaurants with no payroll
Map listings, September 2026
1110 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as limited-service restaurants in Curry County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Curry County

Population, 2025 estimate
46,655−3.5% since 2020
Households
18,595
Median age
33.5
Homes lived in by their owners
63%
Vehicles per household
1.9
Land area
1,406 sq. mi.
People per square mile
34
Median household income
$57,309+27.1% vs. 2015–2019, before inflation
Average household income
$74,913
Median home value
$171,200
Jobs located here
17,571
Daytime population
46,183Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Curry County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Curry County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for pizza places, numbered among those based in New Mexico, with Curry County marked.

Top counties in New Mexico

Counties in New Mexico ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM87305.3$7.7M+6.9%#23 of 2,090
2Valencia County, NM72124.4$7.7M+7.2%#241 of 2,090
3Santa Fe County, NM70344.8$8.3M+1.2%#296 of 2,090
4Doña Ana County, NM67435.1$6.5M+4.1%#394 of 2,090
5Eddy County, NM65125.1$7.6M+0.3%#466 of 2,090
6Otero County, NM62166.5$5M+3.7%#587 of 2,090
7Rio Arriba County, NM5895.8$5.8M−1.0%#710 of 2,090
8Taos County, NM50106.4$5.3M+0.3%#1,009 of 2,090
9Lea County, NM49166.5$5.6M+0.2%#1,060 of 2,090
10Bernalillo County, NM481706.0$6.2M−1.4%#1,097 of 2,090
12Curry County, NM42115.9$5.5M−3.5%#1,348 of 2,090

Other business types in Curry County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Curry County, NM?

Curry County has 11 pizza places on map listings as of September 2026. 10 of them (91%) are chain locations. The listings count pizza restaurants. Official counts show 35 businesses with payroll classed as limited-service restaurants in 2023, up 9.4% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 8 one-person businesses without payroll.

How much do households in Curry County, NM spend on food away from home?

About $60.1M a year, or $3,231 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 11 pizza places on map listings, it comes to $5.5M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 18,595 households in Curry County and national spending patterns by income.

How does Curry County, NM compare with the U.S. for pizza places?

Curry County has 5.9 pizza places per 10,000 households, 26% below the U.S. rate of 8.0. Spending per pizza place is $5.5M, 7% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Curry County would have about 12, against 11 on map listings. There is one business with payroll in the industry for every 531 households, against one for every 478 across the U.S. The official count rose 9.4% from 2019 to 2023, against +6.1% for the U.S.

How fast is Curry County, NM growing?

Population estimates put Curry County at 46,655 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 18,595 households. The median household income in Curry County is $57,309 a year, 29% below the U.S. median of $80,734. That rose 27.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Curry County scores 42 for pizza places (lower middle), #1,348 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Curry County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Curry County

Screening a site or an acquisition in Curry County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Curry County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.