Food and drink · County · New Mexico
Pizza places in San Miguel County, NM
Competitor counts, household spending and official business counts for pizza places in San Miguel County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,351 of 2,090 scored counties
#13 of 20 scored counties in New Mexico
- Listings
- 7
- 5 chain locations (71%)
- Official establishments
- 20
- All limited-service restaurants
- Household spending a year
- $36.4M
- On food away from home · $3,050 a household
- Spending per listing
- $5.2M
- 2% above the U.S.
- Listings per 10k households
- 5.9
- 26% below the U.S.
- Population, 2025
- 26,260
- −3.2% since 2020
See the pizza places around any address in San Miguel County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Miguel County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 7 pizza places in San Miguel County. Of those, 5 are chain locations, or 71%, against 58% across the U.S. That comes to 5.9 for every 10,000 households, 26% below the U.S. rate of 8.0.
Household spending on food away from home in San Miguel County comes to about $36.4M a year: $3,050 per household, 25% below the U.S. average. That works out to $5.2M per pizza place, 2% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
In 2023, official counts showed 20 businesses with payroll in San Miguel County classed as limited-service restaurants. That is one for every 597 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 3 one-person businesses without payroll.
Population estimates put the population change in San Miguel County from 2020 to 2025 at −3.2%, against +3.1% for the U.S. The Groundwork market score for pizza places in San Miguel County is 42 (lower middle), #1,351 of 2,090 scored counties and #13 of 20 scored counties in New Mexico.
How San Miguel County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Miguel County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.9 | 5.9 | 8.0 |
| Spending per listing | $5.2M | $6M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 597 | 507 | 478 |
| Official establishment growth, 2019–2023 | n/a | +6.8% | +6.1% |
| Population growth, 2020–2025 | −3.2% | +0.3% | +3.1% |
| Spending per household on food away from home | $3,050 | $3,547 | $4,070 |
| Median household income | $49,431 | $64,059 | $80,734 |
| Groundwork market score | 42 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19 → 20All limited-service restaurants
- Employees, 2023
- 402
- Annual payroll, 2023
- $7M
- One-person businesses, 2023
- 3All limited-service restaurants with no payroll
- Map listings, September 2026
- 75 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in San Miguel County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in San Miguel County
- Population, 2025 estimate
- 26,260−3.2% since 2020
- Households
- 11,931
- Median age
- 46.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 4,722 sq. mi.
- People per square mile
- 6
- Median household income
- $49,431+59.7% vs. 2015–2019, before inflation
- Average household income
- $65,851
- Median home value
- $188,500
- Jobs located here
- 7,251
- Daytime population
- 24,453Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Miguel County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of San Miguel County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for pizza places, numbered among those based in New Mexico, with San Miguel County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 87 | 30 | 5.3 | $7.7M | +6.9% | #23 of 2,090 |
| 2Valencia County, NM | 72 | 12 | 4.4 | $7.7M | +7.2% | #241 of 2,090 |
| 3Santa Fe County, NM | 70 | 34 | 4.8 | $8.3M | +1.2% | #296 of 2,090 |
| 4Doña Ana County, NM | 67 | 43 | 5.1 | $6.5M | +4.1% | #394 of 2,090 |
| 5Eddy County, NM | 65 | 12 | 5.1 | $7.6M | +0.3% | #466 of 2,090 |
| 6Otero County, NM | 62 | 16 | 6.5 | $5M | +3.7% | #587 of 2,090 |
| 7Rio Arriba County, NM | 58 | 9 | 5.8 | $5.8M | −1.0% | #710 of 2,090 |
| 8Taos County, NM | 50 | 10 | 6.4 | $5.3M | +0.3% | #1,009 of 2,090 |
| 9Lea County, NM | 49 | 16 | 6.5 | $5.6M | +0.2% | #1,060 of 2,090 |
| 10Bernalillo County, NM | 48 | 170 | 6.0 | $6.2M | −1.4% | #1,097 of 2,090 |
| 13San Miguel County, NM | 42 | 7 | 5.9 | $5.2M | −3.2% | #1,351 of 2,090 |
Other business types in San Miguel County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in San Miguel County, NM?
There are 7 pizza places on map listings in San Miguel County as of September 2026. 5 of them (71%) are chain locations. The listings count pizza restaurants. Official counts show 20 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 3 one-person businesses have no payroll, by official counts.
How much do households in San Miguel County, NM spend on food away from home?
About $36.4M a year, or $3,050 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 7 pizza places on map listings, it comes to $5.2M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 11,931 households in San Miguel County and national spending patterns by income.
How does San Miguel County, NM compare with the U.S. for pizza places?
San Miguel County has 5.9 pizza places per 10,000 households, 26% below the U.S. rate of 8.0. Spending per pizza place is $5.2M, 2% above the U.S. figure of $5.1M. The count on map listings matches the U.S. ratio of pizza places to household spending. There is one business with payroll in the industry for every 597 households, against one for every 478 across the U.S.
How fast is San Miguel County, NM growing?
Population estimates put San Miguel County at 26,260 people in 2025, down 3.2% since 2020, against +3.1% for the U.S. It has 11,931 households. The median household income in San Miguel County is $49,431 a year, 39% below the U.S. median of $80,734. That rose 59.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Miguel County scores 42 for pizza places (lower middle), #1,351 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Miguel County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in San Miguel County
Screening a site or an acquisition in San Miguel County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Miguel County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.