Food and drink · County · New Mexico
Pizza places in Doña Ana County, NM
Competitor counts, household spending and official business counts for pizza places in Doña Ana County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #394 of 2,090 scored counties
#4 of 20 scored counties in New Mexico
- Listings
- 43
- 28 chain locations (65%)
- Official establishments
- 131
- All limited-service restaurants · −5.1% since 2019
- Household spending a year
- $277.8M
- On food away from home · $3,273 a household
- Spending per listing
- $6.5M
- 27% above the U.S.
- Listings per 10k households
- 5.1
- 36% below the U.S.
- Population, 2025
- 229,091
- +4.1% since 2020
See the pizza places around any address in Doña Ana County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,273 per household (20% below the U.S. average), households in Doña Ana County spend about $277.8M a year on food away from home. That works out to $6.5M per pizza place, 27% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 43 pizza places on map listings in Doña Ana County as of September 2026. 28 of them (65%) are chain locations, against 58% across the U.S. That is 5.1 per 10,000 households, 36% below the U.S. rate of 8.0.
Official counts show 131 businesses with payroll classed as limited-service restaurants in Doña Ana County in 2023, down 5.1% from 2019. That is one for every 648 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 34 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $625K have gone to businesses classed as limited-service restaurants in Doña Ana County.
Population estimates put the population change in Doña Ana County from 2020 to 2025 at +4.1%, faster than the U.S. (+3.1%). For pizza places, Doña Ana County has a Groundwork market score of 67 (upper middle): #394 of 2,090 scored counties and #4 of 20 scored counties in New Mexico. That puts it in the top quarter of counties.
How Doña Ana County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Doña Ana County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.1 | 5.9 | 8.0 |
| Spending per listing | $6.5M | $6M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 648 | 507 | 478 |
| Official establishment growth, 2019–2023 | −5.1% | +6.8% | +6.1% |
| Population growth, 2020–2025 | +4.1% | +0.3% | +3.1% |
| Spending per household on food away from home | $3,273 | $3,547 | $4,070 |
| Median household income | $56,848 | $64,059 | $80,734 |
| Groundwork market score | 67 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 138 → 131All limited-service restaurants · −5.1% over the period
- Employees, 2023
- 3,135
- Annual payroll, 2023
- $56.6M
- One-person businesses, 2023
- 34All limited-service restaurants with no payroll
- Map listings, September 2026
- 4328 chain locations
- Listings at the U.S. rate for this spending
- 55The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $625K
SBA-backed loans to businesses classed as limited-service restaurants in Doña Ana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Doña Ana County
- Population, 2025 estimate
- 229,091+4.1% since 2020
- Households
- 84,889
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,808 sq. mi.
- People per square mile
- 59
- Median household income
- $56,848+38.8% vs. 2015–2019, before inflation
- Average household income
- $76,951
- Median home value
- $220,800
- Jobs located here
- 79,505
- Daytime population
- 218,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Doña Ana County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for pizza places, numbered among those based in New Mexico, with Doña Ana County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 87 | 30 | 5.3 | $7.7M | +6.9% | #23 of 2,090 |
| 2Valencia County, NM | 72 | 12 | 4.4 | $7.7M | +7.2% | #241 of 2,090 |
| 3Santa Fe County, NM | 70 | 34 | 4.8 | $8.3M | +1.2% | #296 of 2,090 |
| 4Doña Ana County, NM | 67 | 43 | 5.1 | $6.5M | +4.1% | #394 of 2,090 |
| 5Eddy County, NM | 65 | 12 | 5.1 | $7.6M | +0.3% | #466 of 2,090 |
| 6Otero County, NM | 62 | 16 | 6.5 | $5M | +3.7% | #587 of 2,090 |
| 7Rio Arriba County, NM | 58 | 9 | 5.8 | $5.8M | −1.0% | #710 of 2,090 |
| 8Taos County, NM | 50 | 10 | 6.4 | $5.3M | +0.3% | #1,009 of 2,090 |
| 9Lea County, NM | 49 | 16 | 6.5 | $5.6M | +0.2% | #1,060 of 2,090 |
| 10Bernalillo County, NM | 48 | 170 | 6.0 | $6.2M | −1.4% | #1,097 of 2,090 |
Other business types in Doña Ana County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Doña Ana County, NM?
As of September 2026, map listings count 43 pizza places in Doña Ana County. 28 of them (65%) are chain locations. The listings count pizza restaurants. Official counts show 131 businesses with payroll classed as limited-service restaurants in 2023, down 5.1% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 34 one-person businesses without payroll.
How much do households in Doña Ana County, NM spend on food away from home?
About $277.8M a year, or $3,273 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 43 pizza places on map listings, it comes to $6.5M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 84,889 households in Doña Ana County and national spending patterns by income.
How does Doña Ana County, NM compare with the U.S. for pizza places?
Doña Ana County has 5.1 pizza places per 10,000 households, 36% below the U.S. rate of 8.0. Spending per pizza place is $6.5M, 27% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Doña Ana County would have about 55, against 43 on map listings. There is one business with payroll in the industry for every 648 households, against one for every 478 across the U.S. The official count fell 5.1% from 2019 to 2023, against +6.1% for the U.S.
How fast is Doña Ana County, NM growing?
Population estimates put Doña Ana County at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. Median household income in Doña Ana County is $56,848, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Doña Ana County scores 67 for pizza places (upper middle), #394 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Doña Ana County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Doña Ana County
Screening a site or an acquisition in Doña Ana County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.