Food and drink · County · New Mexico
Pizza places in McKinley County, NM
The pizza places in McKinley County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #1,967 of 2,090 scored counties
#20 of 20 scored counties in New Mexico
- Listings
- 15
- 13 chain locations (87%)
- Official establishments
- 52
- All limited-service restaurants · −3.7% since 2019
- Household spending a year
- $63.6M
- On food away from home · $2,978 a household
- Spending per listing
- $4.2M
- 17% below the U.S.
- Listings per 10k households
- 7.0
- 12% below the U.S.
- Population, 2025
- 68,119
- −6.1% since 2020
See the pizza places around any address in McKinley County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pizza places, McKinley County has a Groundwork market score of 22 (low): #1,967 of 2,090 scored counties and #20 of 20 scored counties in New Mexico. That puts it in the bottom quarter of counties.
At $2,978 per household (27% below the U.S. average), households in McKinley County spend about $63.6M a year on food away from home. That is about $4.2M of household spending for each pizza place on map listings, 17% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 15 pizza places on map listings in McKinley County as of September 2026. Of those, 13 are chain locations, or 87%, against 58% across the U.S. Per 10,000 households, that is 7.0, 12% below the U.S. rate of 8.0.
In 2023, official counts showed 52 businesses with payroll in McKinley County classed as limited-service restaurants, down 3.7% from 2019. That is one for every 411 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Population estimates show McKinley County declined 6.1% from 2020 to 2025, against +3.1% for the U.S.
How McKinley County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | McKinley County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 5.9 | 8.0 |
| Spending per listing | $4.2M | $6M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 411 | 507 | 478 |
| Official establishment growth, 2019–2023 | −3.7% | +6.8% | +6.1% |
| Population growth, 2020–2025 | −6.1% | +0.3% | +3.1% |
| Spending per household on food away from home | $2,978 | $3,547 | $4,070 |
| Median household income | $47,668 | $64,059 | $80,734 |
| Groundwork market score | 22 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 54 → 52All limited-service restaurants · −3.7% over the period
- Employees, 2023
- 1,229
- Annual payroll, 2023
- $24.8M
- One-person businesses, 2023
- 4All limited-service restaurants with no payroll
- Map listings, September 2026
- 1513 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in McKinley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in McKinley County
- Population, 2025 estimate
- 68,119−6.1% since 2020
- Households
- 21,353
- Median age
- 35.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 5,451 sq. mi.
- People per square mile
- 13
- Median household income
- $47,668+40.9% vs. 2015–2019, before inflation
- Average household income
- $62,961
- Median home value
- $78,700
- Jobs located here
- 19,649
- Daytime population
- 70,240Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McKinley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for pizza places, numbered among those based in New Mexico, with McKinley County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 87 | 30 | 5.3 | $7.7M | +6.9% | #23 of 2,090 |
| 2Valencia County, NM | 72 | 12 | 4.4 | $7.7M | +7.2% | #241 of 2,090 |
| 3Santa Fe County, NM | 70 | 34 | 4.8 | $8.3M | +1.2% | #296 of 2,090 |
| 4Doña Ana County, NM | 67 | 43 | 5.1 | $6.5M | +4.1% | #394 of 2,090 |
| 5Eddy County, NM | 65 | 12 | 5.1 | $7.6M | +0.3% | #466 of 2,090 |
| 6Otero County, NM | 62 | 16 | 6.5 | $5M | +3.7% | #587 of 2,090 |
| 7Rio Arriba County, NM | 58 | 9 | 5.8 | $5.8M | −1.0% | #710 of 2,090 |
| 8Taos County, NM | 50 | 10 | 6.4 | $5.3M | +0.3% | #1,009 of 2,090 |
| 9Lea County, NM | 49 | 16 | 6.5 | $5.6M | +0.2% | #1,060 of 2,090 |
| 10Bernalillo County, NM | 48 | 170 | 6.0 | $6.2M | −1.4% | #1,097 of 2,090 |
| 20McKinley County, NM | 22 | 15 | 7.0 | $4.2M | −6.1% | #1,967 of 2,090 |
Other business types in McKinley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in McKinley County, NM?
As of September 2026, map listings count 15 pizza places in McKinley County. 13 of them (87%) are chain locations. The listings count pizza restaurants. Official counts show 52 businesses with payroll classed as limited-service restaurants in 2023, down 3.7% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 4 one-person businesses have no payroll, by official counts.
How much do households in McKinley County, NM spend on food away from home?
About $63.6M a year, or $2,978 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 15 pizza places on map listings, it comes to $4.2M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 21,353 households in McKinley County and national spending patterns by income.
How does McKinley County, NM compare with the U.S. for pizza places?
McKinley County has 7.0 pizza places per 10,000 households, 12% below the U.S. rate of 8.0. Spending per pizza place is $4.2M, 17% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, McKinley County would have about 13, against 15 on map listings. There is one business with payroll in the industry for every 411 households, against one for every 478 across the U.S. The official count fell 3.7% from 2019 to 2023, against +6.1% for the U.S.
How fast is McKinley County, NM growing?
Population estimates put McKinley County at 68,119 people in 2025, down 6.1% since 2020, against +3.1% for the U.S. It has 21,353 households. Median household income in McKinley County is $47,668, 41% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McKinley County scores 22 for pizza places (low), #1,967 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McKinley County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in McKinley County
Screening a site or an acquisition in McKinley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.