Food and drink · Small-town market · New Mexico
Pizza places in the Roswell, NM area
The pizza places in the Roswell, NM area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #397 of 520 scored small-town markets
#8 of 12 scored small-town markets based in New Mexico
- Listings
- 18
- 14 chain locations (78%)
- Official establishments
- 45
- All limited-service restaurants · 0.0% since 2019
- Household spending a year
- $75M
- On food away from home · $3,163 a household
- Spending per listing
- $4.2M
- 18% below the U.S.
- Listings per 10k households
- 7.6
- 5% below the U.S.
- Population, 2025
- 63,364
- −2.7% since 2020
See the pizza places around any address in the Roswell area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pizza places in the Roswell area is 36 (lower middle), #397 of 520 scored small-town markets and #8 of 12 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
Households in the Roswell area spend about $75M a year on food away from home, or $3,163 per household, 22% below the U.S. average. That is about $4.2M of household spending for each pizza place on map listings, 18% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
The Roswell area has 18 pizza places on map listings as of September 2026. Chain locations make up 78% of them, against 58% across the U.S. That comes to 7.6 for every 10,000 households, 5% below the U.S. rate of 8.0.
Official counts show 45 businesses with payroll classed as limited-service restaurants in the Roswell area in 2023, unchanged from 2019. That is one for every 527 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 1 SBA-backed loan worth $925K has gone to businesses classed as limited-service restaurants in the Roswell area. Between 2020 and 2025, the population of the Roswell area declined 2.7%, against +3.1% for the U.S.
How the Roswell area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roswell area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.6 | 5.9 | 8.0 |
| Spending per listing | $4.2M | $6M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 527 | 507 | 478 |
| Official establishment growth, 2019–2023 | 0.0% | +6.8% | +6.1% |
| Population growth, 2020–2025 | −2.7% | +0.3% | +3.1% |
| Spending per household on food away from home | $3,163 | $3,547 | $4,070 |
| Median household income | $52,938 | $64,059 | $80,734 |
| Groundwork market score | 36 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 45All limited-service restaurants · 0.0% over the period
- Employees, 2023
- 1,199
- Annual payroll, 2023
- $23.3M
- One-person businesses, 2023
- 17All limited-service restaurants with no payroll
- Map listings, September 2026
- 1814 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $925K
SBA-backed loans to businesses classed as limited-service restaurants in the Roswell area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Roswell area
- Population, 2025 estimate
- 63,364−2.7% since 2020
- Households
- 23,712
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 6,067 sq. mi.
- People per square mile
- 11
- Median household income
- $52,938+22.1% vs. 2015–2019, before inflation
- Average household income
- $74,868
- Median home value
- $156,400
- Jobs located here
- 22,009
- Daytime population
- 60,817Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Roswell area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for pizza places, numbered among those based in New Mexico, with the Roswell area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Carlsbad-Artesia, NM | 70 | 12 | 5.1 | $7.6M | +0.3% | #72 of 520 |
| 2Alamogordo, NM | 70 | 16 | 6.5 | $5M | +3.7% | #74 of 520 |
| 3Española, NM | 65 | 9 | 5.8 | $5.8M | −1.0% | #113 of 520 |
| 4Taos, NM | 57 | 10 | 6.4 | $5.3M | +0.3% | #175 of 520 |
| 5Hobbs, NM | 55 | 16 | 6.5 | $5.6M | +0.2% | #203 of 520 |
| 6Clovis, NM | 48 | 15 | 5.8 | $5.5M | −3.3% | #271 of 520 |
| 7Las Vegas, NM | 47 | 9 | 6.5 | $4.7M | −3.2% | #287 of 520 |
| 8Roswell, NM | 36 | 18 | 7.6 | $4.2M | −2.7% | #397 of 520 |
| 9Deming, NM | 36 | 6 | 6.5 | $4.1M | −0.2% | #398 of 520 |
| 10Ruidoso, NM | 33 | 8 | 8.0 | $4M | −2.3% | #426 of 520 |
Other business types in the Roswell area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Roswell, NM area?
Map listings as of September 2026 show 18 pizza places in the Roswell area. 14 of them (78%) are chain locations. The listings count pizza restaurants. Official counts show 45 businesses with payroll classed as limited-service restaurants in 2023, unchanged from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 17 one-person businesses have no payroll, by official counts.
How much do households in the Roswell, NM area spend on food away from home?
About $75M a year, or $3,163 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 18 pizza places on map listings, it comes to $4.2M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 23,712 households in the Roswell area and national spending patterns by income.
How does the Roswell, NM area compare with the U.S. for pizza places?
The Roswell area has 7.6 pizza places per 10,000 households, 5% below the U.S. rate of 8.0. Spending per pizza place is $4.2M, 18% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Roswell area would have about 15, against 18 on map listings. There is one business with payroll in the industry for every 527 households, against one for every 478 across the U.S. The official count held level from 2019 to 2023, against +6.1% for the U.S.
How fast is the Roswell, NM area growing?
Population estimates put the Roswell area at 63,364 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 23,712 households. Median household income in the Roswell area is $52,938, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roswell area scores 36 for pizza places (lower middle), #397 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Roswell area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Roswell area
Screening a site or an acquisition in the Roswell area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.