Food and drink · County · New Hampshire
Pizza places in Belknap County, NH
The pizza places in Belknap County, NH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #538 of 2,090 scored counties
#4 of 10 scored counties in New Hampshire
- Listings
- 18
- 7 chain locations (39%)
- Official establishments
- 58
- All limited-service restaurants · +7.4% since 2019
- Household spending a year
- $111.9M
- On food away from home · $4,248 a household
- Spending per listing
- $6.2M
- 22% above the U.S.
- Listings per 10k households
- 6.8
- 15% below the U.S.
- Population, 2025
- 65,147
- +2.1% since 2020
See the pizza places around any address in Belknap County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Belknap County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 18 pizza places in Belknap County. Chain locations make up 39% of them, against 58% across the U.S. Per 10,000 households, that is 6.8, 15% below the U.S. rate of 8.0.
Households in Belknap County spend about $111.9M a year on food away from home, or $4,248 per household, 4% above the U.S. average. Spread across 18 pizza places, that is $6.2M per pizza place, 22% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
Official counts show 58 businesses with payroll classed as limited-service restaurants in Belknap County in 2023, up 7.4% from 2019. That is one for every 454 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 6 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $8M have gone to businesses classed as limited-service restaurants in Belknap County.
Population estimates put the population change in Belknap County from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). For pizza places, Belknap County has a Groundwork market score of 63 (upper middle): #538 of 2,090 scored counties and #4 of 10 scored counties in New Hampshire.
How Belknap County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Belknap County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.8 | 10.5 | 8.0 |
| Spending per listing | $6.2M | $4.3M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 454 | 518 | 478 |
| Official establishment growth, 2019–2023 | +7.4% | +0.1% | +6.1% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on food away from home | $4,248 | $4,493 | $4,070 |
| Median household income | $92,783 | $99,031 | $80,734 |
| Groundwork market score | 63 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 54 → 58All limited-service restaurants · +7.4% over the period
- Employees, 2023
- 715
- Annual payroll, 2023
- $17.3M
- One-person businesses, 2023
- 6All limited-service restaurants with no payroll
- Map listings, September 2026
- 187 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $8M
SBA-backed loans to businesses classed as limited-service restaurants in Belknap County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Belknap County
- Population, 2025 estimate
- 65,147+2.1% since 2020
- Households
- 26,337
- Median age
- 48.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 402 sq. mi.
- People per square mile
- 161
- Median household income
- $92,783+33.6% vs. 2015–2019, before inflation
- Average household income
- $116,878
- Median home value
- $374,900
- Jobs located here
- 26,593
- Daytime population
- 60,550Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Belknap County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Belknap County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for pizza places, numbered among those based in New Hampshire, with Belknap County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Strafford County, NH | 67 | 43 | 8.3 | $5.2M | +3.0% | #414 of 2,090 |
| 2Cheshire County, NH | 65 | 29 | 9.5 | $4.2M | +2.3% | #490 of 2,090 |
| 3Merrimack County, NH | 64 | 58 | 9.5 | $4.6M | +2.6% | #518 of 2,090 |
| 4Belknap County, NH | 63 | 18 | 6.8 | $6.2M | +2.1% | #538 of 2,090 |
| 5Hillsborough County, NH | 62 | 177 | 10.5 | $4.4M | +2.5% | #592 of 2,090 |
| 6Sullivan County, NH | 53 | 24 | 14.4 | $2.7M | +2.1% | #924 of 2,090 |
| 7Grafton County, NH | 52 | 37 | 10.0 | $4.2M | +2.2% | #950 of 2,090 |
| 8Rockingham County, NH | 52 | 155 | 12.2 | $4.1M | +3.0% | #952 of 2,090 |
| 9Carroll County, NH | 50 | 26 | 11.9 | $3.5M | +5.0% | #1,043 of 2,090 |
| 10Coos County, NH | 37 | 19 | 13.6 | $2.4M | +0.4% | #1,576 of 2,090 |
Other business types in Belknap County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Belknap County, NH?
There are 18 pizza places on map listings in Belknap County as of September 2026. 7 of them (39%) are chain locations. The listings count pizza restaurants. Official counts show 58 businesses with payroll classed as limited-service restaurants in 2023, up 7.4% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 6 one-person businesses have no payroll, by official counts.
How much do households in Belknap County, NH spend on food away from home?
About $111.9M a year, or $4,248 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 18 pizza places on map listings, it comes to $6.2M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 26,337 households in Belknap County and national spending patterns by income.
How does Belknap County, NH compare with the U.S. for pizza places?
Belknap County has 6.8 pizza places per 10,000 households, 15% below the U.S. rate of 8.0. Spending per pizza place is $6.2M, 22% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Belknap County would have about 22, against 18 on map listings. There is one business with payroll in the industry for every 454 households, against one for every 478 across the U.S. The official count rose 7.4% from 2019 to 2023, against +6.1% for the U.S.
How fast is Belknap County, NH growing?
Population estimates put Belknap County at 65,147 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 26,337 households. The median household income in Belknap County is $92,783 a year, 15% above the U.S. median of $80,734. That rose 33.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Belknap County scores 63 for pizza places (upper middle), #538 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Belknap County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Belknap County
Screening a site or an acquisition in Belknap County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Belknap County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.