Food and drink · Small-town market · New Hampshire
Pizza places in the Laconia, NH area
How the Laconia, NH area compares with other small-town markets and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #79 of 520 scored small-town markets
#3 of 4 scored small-town markets based in New Hampshire
- Listings
- 18
- 7 chain locations (39%)
- Official establishments
- 58
- All limited-service restaurants · +7.4% since 2019
- Household spending a year
- $111.9M
- On food away from home · $4,248 a household
- Spending per listing
- $6.2M
- 22% above the U.S.
- Listings per 10k households
- 6.8
- 15% below the U.S.
- Population, 2025
- 65,147
- +2.1% since 2020
See the pizza places around any address in the Laconia area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Laconia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Laconia area comes to about $111.9M a year: $4,248 per household, 4% above the U.S. average. That works out to $6.2M per pizza place, 22% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
The Laconia area has 18 pizza places on map listings as of September 2026. Chain locations make up 39% of them, against 58% across the U.S. That comes to 6.8 for every 10,000 households, 15% below the U.S. rate of 8.0.
In 2023, official counts showed 58 businesses with payroll in the Laconia area classed as limited-service restaurants, up 7.4% from 2019. That is one for every 454 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 6 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $8M have gone to businesses classed as limited-service restaurants in the Laconia area.
Population estimates put the population change in the Laconia area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). The Laconia area scores 69 (upper middle) on the Groundwork market score for pizza places, ranking #79 of 520 scored small-town markets and #3 of 4 scored small-town markets based in New Hampshire. That puts it in the top quarter of small-town markets.
How the Laconia area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Laconia area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.8 | 10.5 | 8.0 |
| Spending per listing | $6.2M | $4.3M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 454 | 518 | 478 |
| Official establishment growth, 2019–2023 | +7.4% | +0.1% | +6.1% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on food away from home | $4,248 | $4,493 | $4,070 |
| Median household income | $92,783 | $99,031 | $80,734 |
| Groundwork market score | 69 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 58All limited-service restaurants · +7.4% over the period
- Employees, 2023
- 715
- Annual payroll, 2023
- $17.3M
- One-person businesses, 2023
- 6All limited-service restaurants with no payroll
- Map listings, September 2026
- 187 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $8M
SBA-backed loans to businesses classed as limited-service restaurants in the Laconia area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Laconia area
- Population, 2025 estimate
- 65,147+2.1% since 2020
- Households
- 26,337
- Median age
- 48.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 402 sq. mi.
- People per square mile
- 161
- Median household income
- $92,783+33.6% vs. 2015–2019, before inflation
- Average household income
- $116,878
- Median home value
- $374,900
- Jobs located here
- 26,593
- Daytime population
- 60,550Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Laconia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Laconia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for pizza places, numbered among those based in New Hampshire, with the Laconia area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Keene, NH | 74 | 29 | 9.5 | $4.2M | +2.3% | #51 of 520 |
| 2Concord, NH | 71 | 58 | 9.5 | $4.6M | +2.6% | #69 of 520 |
| 3Laconia, NH | 69 | 18 | 6.8 | $6.2M | +2.1% | #79 of 520 |
| 4Lebanon-Claremont, NH-VT | 69 | 81 | 8.8 | $4.6M | +1.5% | #85 of 520 |
Other business types in the Laconia area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Laconia, NH area?
Map listings as of September 2026 show 18 pizza places in the Laconia area. 7 of them (39%) are chain locations. The listings count pizza restaurants. Official counts show 58 businesses with payroll classed as limited-service restaurants in 2023, up 7.4% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 6 one-person businesses have no payroll, by official counts.
How much do households in the Laconia, NH area spend on food away from home?
About $111.9M a year, or $4,248 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 18 pizza places on map listings, it comes to $6.2M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 26,337 households in the Laconia area and national spending patterns by income.
How does the Laconia, NH area compare with the U.S. for pizza places?
The Laconia area has 6.8 pizza places per 10,000 households, 15% below the U.S. rate of 8.0. Spending per pizza place is $6.2M, 22% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Laconia area would have about 22, against 18 on map listings. There is one business with payroll in the industry for every 454 households, against one for every 478 across the U.S. The official count rose 7.4% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Laconia, NH area growing?
Population estimates put the Laconia area at 65,147 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 26,337 households. Median household income in the Laconia area is $92,783, 15% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Laconia area scores 69 for pizza places (upper middle), #79 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Laconia area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Laconia area
Screening a site or an acquisition in the Laconia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Laconia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.