Food and drink · County · New Hampshire
Pizza places in Sullivan County, NH
Competitor counts, household spending and official business counts for pizza places in Sullivan County, NH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #924 of 2,090 scored counties
#6 of 10 scored counties in New Hampshire
- Listings
- 24
- 5 chain locations (21%)
- Official establishments
- 20
- All limited-service restaurants
- Household spending a year
- $65.6M
- On food away from home · $3,947 a household
- Spending per listing
- $2.7M
- 46% below the U.S.
- Listings per 10k households
- 14.4
- 80% above the U.S.
- Population, 2025
- 43,961
- +2.1% since 2020
See the pizza places around any address in Sullivan County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,947 per household (3% below the U.S. average), households in Sullivan County spend about $65.6M a year on food away from home. That is about $2.7M of household spending for each pizza place on map listings, 46% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 24 pizza places on map listings in Sullivan County as of September 2026. Of those, 5 are chain locations, or 21%, against 58% across the U.S. That comes to 14.4 for every 10,000 households, 80% above the U.S. rate of 8.0.
Official counts show 20 businesses with payroll classed as limited-service restaurants in Sullivan County in 2023. That is one for every 831 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 3 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $211K have gone to businesses classed as limited-service restaurants in Sullivan County.
Population estimates put the population change in Sullivan County from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). The Groundwork market score for pizza places in Sullivan County is 53 (upper middle), #924 of 2,090 scored counties and #6 of 10 scored counties in New Hampshire.
How Sullivan County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sullivan County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.4 | 10.5 | 8.0 |
| Spending per listing | $2.7M | $4.3M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 831 | 518 | 478 |
| Official establishment growth, 2019–2023 | n/a | +0.1% | +6.1% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on food away from home | $3,947 | $4,493 | $4,070 |
| Median household income | $80,858 | $99,031 | $80,734 |
| Groundwork market score | 53 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19 → 20All limited-service restaurants
- Employees, 2023
- 323
- Annual payroll, 2023
- $7.5M
- One-person businesses, 2023
- 3All limited-service restaurants with no payroll
- Map listings, September 2026
- 245 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $211K
SBA-backed loans to businesses classed as limited-service restaurants in Sullivan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Sullivan County
- Population, 2025 estimate
- 43,961+2.1% since 2020
- Households
- 16,618
- Median age
- 47.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 538 sq. mi.
- People per square mile
- 81
- Median household income
- $80,858+31.9% vs. 2015–2019, before inflation
- Average household income
- $105,975
- Median home value
- $268,700
- Jobs located here
- 13,461
- Daytime population
- 36,361Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sullivan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for pizza places, numbered among those based in New Hampshire, with Sullivan County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Strafford County, NH | 67 | 43 | 8.3 | $5.2M | +3.0% | #414 of 2,090 |
| 2Cheshire County, NH | 65 | 29 | 9.5 | $4.2M | +2.3% | #490 of 2,090 |
| 3Merrimack County, NH | 64 | 58 | 9.5 | $4.6M | +2.6% | #518 of 2,090 |
| 4Belknap County, NH | 63 | 18 | 6.8 | $6.2M | +2.1% | #538 of 2,090 |
| 5Hillsborough County, NH | 62 | 177 | 10.5 | $4.4M | +2.5% | #592 of 2,090 |
| 6Sullivan County, NH | 53 | 24 | 14.4 | $2.7M | +2.1% | #924 of 2,090 |
| 7Grafton County, NH | 52 | 37 | 10.0 | $4.2M | +2.2% | #950 of 2,090 |
| 8Rockingham County, NH | 52 | 155 | 12.2 | $4.1M | +3.0% | #952 of 2,090 |
| 9Carroll County, NH | 50 | 26 | 11.9 | $3.5M | +5.0% | #1,043 of 2,090 |
| 10Coos County, NH | 37 | 19 | 13.6 | $2.4M | +0.4% | #1,576 of 2,090 |
Other business types in Sullivan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Sullivan County, NH?
As of September 2026, map listings count 24 pizza places in Sullivan County. 5 of them (21%) are chain locations. The listings count pizza restaurants. Official counts show 20 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 3 one-person businesses without payroll.
How much do households in Sullivan County, NH spend on food away from home?
About $65.6M a year, or $3,947 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 24 pizza places on map listings, it comes to $2.7M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 16,618 households in Sullivan County and national spending patterns by income.
How does Sullivan County, NH compare with the U.S. for pizza places?
Sullivan County has 14.4 pizza places per 10,000 households, 80% above the U.S. rate of 8.0. Spending per pizza place is $2.7M, 46% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Sullivan County would have about 13, against 24 on map listings. There is one business with payroll in the industry for every 831 households, against one for every 478 across the U.S.
How fast is Sullivan County, NH growing?
Population estimates put Sullivan County at 43,961 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 16,618 households. Median household income in Sullivan County is $80,858, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sullivan County scores 53 for pizza places (upper middle), #924 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sullivan County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Sullivan County
Screening a site or an acquisition in Sullivan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.