Food and drink · County · New Hampshire
Pizza places in Rockingham County, NH
Competitor counts, household spending and official business counts for pizza places in Rockingham County, NH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #952 of 2,090 scored counties
#8 of 10 scored counties in New Hampshire
- Listings
- 155
- 44 chain locations (28%)
- Official establishments
- 301
- All limited-service restaurants · −1.3% since 2019
- Household spending a year
- $633.1M
- On food away from home · $4,963 a household
- Spending per listing
- $4.1M
- 20% below the U.S.
- Listings per 10k households
- 12.2
- 53% above the U.S.
- Population, 2025
- 324,077
- +3.0% since 2020
See the pizza places around any address in Rockingham County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $4,963 per household (22% above the U.S. average), households in Rockingham County spend about $633.1M a year on food away from home. Spread across 155 pizza places, that is $4.1M per pizza place, 20% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 155 pizza places on map listings in Rockingham County as of September 2026. Chain locations make up 28% of them, against 58% across the U.S. Per 10,000 households, that is 12.2, 53% above the U.S. rate of 8.0.
The official count of businesses with payroll classed as limited-service restaurants in Rockingham County was 301 in 2023, down 1.3% from 2019. That is one for every 424 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 27 one-person businesses without payroll. Since fiscal 2022, 18 SBA-backed loans worth $5.4M have gone to businesses classed as limited-service restaurants in Rockingham County.
Population estimates show Rockingham County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). Rockingham County scores 52 (upper middle) on the Groundwork market score for pizza places, ranking #952 of 2,090 scored counties and #8 of 10 scored counties in New Hampshire.
How Rockingham County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.2 | 10.5 | 8.0 |
| Spending per listing | $4.1M | $4.3M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 424 | 518 | 478 |
| Official establishment growth, 2019–2023 | −1.3% | +0.1% | +6.1% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on food away from home | $4,963 | $4,493 | $4,070 |
| Median household income | $118,331 | $99,031 | $80,734 |
| Groundwork market score | 52 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 305 → 301All limited-service restaurants · −1.3% over the period
- Employees, 2023
- 4,000
- Annual payroll, 2023
- $104.1M
- One-person businesses, 2023
- 27All limited-service restaurants with no payroll
- Map listings, September 2026
- 15544 chain locations
- Listings at the U.S. rate for this spending
- 125The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 18
- Amount
- $5.4M
SBA-backed loans to businesses classed as limited-service restaurants in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Rockingham County
- Population, 2025 estimate
- 324,077+3.0% since 2020
- Households
- 127,570
- Median age
- 45.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 696 sq. mi.
- People per square mile
- 459
- Median household income
- $118,331+26.2% vs. 2015–2019, before inflation
- Average household income
- $149,721
- Median home value
- $497,500
- Jobs located here
- 168,917
- Daytime population
- 311,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for pizza places, numbered among those based in New Hampshire, with Rockingham County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Strafford County, NH | 67 | 43 | 8.3 | $5.2M | +3.0% | #414 of 2,090 |
| 2Cheshire County, NH | 65 | 29 | 9.5 | $4.2M | +2.3% | #490 of 2,090 |
| 3Merrimack County, NH | 64 | 58 | 9.5 | $4.6M | +2.6% | #518 of 2,090 |
| 4Belknap County, NH | 63 | 18 | 6.8 | $6.2M | +2.1% | #538 of 2,090 |
| 5Hillsborough County, NH | 62 | 177 | 10.5 | $4.4M | +2.5% | #592 of 2,090 |
| 6Sullivan County, NH | 53 | 24 | 14.4 | $2.7M | +2.1% | #924 of 2,090 |
| 7Grafton County, NH | 52 | 37 | 10.0 | $4.2M | +2.2% | #950 of 2,090 |
| 8Rockingham County, NH | 52 | 155 | 12.2 | $4.1M | +3.0% | #952 of 2,090 |
| 9Carroll County, NH | 50 | 26 | 11.9 | $3.5M | +5.0% | #1,043 of 2,090 |
| 10Coos County, NH | 37 | 19 | 13.6 | $2.4M | +0.4% | #1,576 of 2,090 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Rockingham County, NH?
As of September 2026, map listings count 155 pizza places in Rockingham County. 44 of them (28%) are chain locations. The listings count pizza restaurants. Official counts show 301 businesses with payroll classed as limited-service restaurants in 2023, down 1.3% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 27 one-person businesses have no payroll, by official counts.
How much do households in Rockingham County, NH spend on food away from home?
About $633.1M a year, or $4,963 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 155 pizza places on map listings, it comes to $4.1M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 127,570 households in Rockingham County and national spending patterns by income.
How does Rockingham County, NH compare with the U.S. for pizza places?
Rockingham County has 12.2 pizza places per 10,000 households, 53% above the U.S. rate of 8.0. Spending per pizza place is $4.1M, 20% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Rockingham County would have about 125, against 155 on map listings. There is one business with payroll in the industry for every 424 households, against one for every 478 across the U.S. The official count fell 1.3% from 2019 to 2023, against +6.1% for the U.S.
How fast is Rockingham County, NH growing?
Population estimates put Rockingham County at 324,077 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 127,570 households. Median household income in Rockingham County is $118,331, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 52 for pizza places (upper middle), #952 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.