Groundwork

Funeral services · County · Michigan

Funeral homes in Muskegon County, MI

How Muskegon County, MI compares with other counties and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #545 of 1,472 scored counties
#16 of 49 scored counties in Michigan

Listings
21
0 chain locations (0%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$10.2M
On funerals · $150 a household
Spending per listing
$484K
29% below the U.S.
Listings per 10k households
3.1
48% above the U.S.
Population, 2025
177,901
+1.8% since 2020

See the funeral homes around any address in Muskegon County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 21 funeral homes in Muskegon County. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 3.1, 48% above the U.S. rate of 2.1.

Households in Muskegon County spend about $10.2M a year on funerals, or $150 per household, 5% above the U.S. average. That works out to $484K per home, 29% below the U.S. figure of $679K.

Official counts show 8 businesses with payroll classed as funeral homes and funeral services in Muskegon County in 2023. That is one for every 8,467 households, against one for every 8,510 across the U.S.

Population estimates put the population change in Muskegon County from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). For funeral homes, Muskegon County has a Groundwork market score of 57 (upper middle): #545 of 1,472 scored counties and #16 of 49 scored counties in Michigan.

How Muskegon County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Muskegon County, MI compared with Michigan and the U.S.
MeasureMuskegon CountyMichiganU.S.
Listings per 10k households3.12.22.1
Spending per listing$484K$661K$679K
Households per official establishment8,4677,6198,510
Official establishment growth, 2019–2023n/a−0.2%−1.7%
Population growth, 2020–2025+1.8%+0.6%+3.1%
Spending per household on funerals$150$144$143
Median household income$65,024$72,875$80,734
Groundwork market score5748

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9 → 8
Employees, 2023
69
Annual payroll, 2023
$2.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
210 chain locations
Listings at the U.S. rate for this spending
15The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in Muskegon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Muskegon County

Population, 2025 estimate
177,901+1.8% since 2020
Households
67,732
Median age
40.6
Homes lived in by their owners
78%
Vehicles per household
1.8
Land area
504 sq. mi.
People per square mile
349
Median household income
$65,024+27.9% vs. 2015–2019, before inflation
Average household income
$81,950
Median home value
$198,300
Jobs located here
56,600
Daytime population
160,507Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Muskegon County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for funeral homes, numbered among those based in Michigan, with Muskegon County marked.

Top counties in Michigan

Counties in Michigan ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Livingston County, MI7791.2$1.3M+1.7%#103 of 1,472
2Ottawa County, MI74171.5$966K+3.9%#162 of 1,472
3Grand Traverse County, MI7292.2$721K+1.4%#205 of 1,472
4Oakland County, MI69651.2$1.2M+1.2%#243 of 1,472
5Midland County, MI6951.4$1.1M+0.3%#246 of 1,472
6Macomb County, MI66591.6$885K+0.7%#324 of 1,472
7Gladwin County, MI6354.4$412K+2.8%#427 of 1,472
8Monroe County, MI62121.9$791K+0.7%#430 of 1,472
9Kent County, MI62421.6$768K+2.5%#431 of 1,472
10Allegan County, MI62112.4$598K+2.1%#444 of 1,472
16Muskegon County, MI57213.1$484K+1.8%#545 of 1,472

Other business types in Muskegon County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Muskegon County, MI?

Muskegon County has 21 funeral homes on map listings as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 8 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in Muskegon County, MI spend on funerals?

About $10.2M a year, or $150 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 21 funeral homes on map listings, it comes to $484K per home. It is estimated from the incomes of the 67,732 households in Muskegon County and national spending patterns by income.

How does Muskegon County, MI compare with the U.S. for funeral homes?

Muskegon County has 3.1 funeral homes per 10,000 households, 48% above the U.S. rate of 2.1. Spending per home is $484K, 29% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Muskegon County would have about 15, against 21 on map listings. There is one business with payroll in the industry for every 8,467 households, against one for every 8,510 across the U.S.

How fast is Muskegon County, MI growing?

Population estimates put Muskegon County at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. Median household income in Muskegon County is $65,024, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Muskegon County scores 57 for funeral homes (upper middle), #545 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Muskegon County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Muskegon County

Screening a site or an acquisition in Muskegon County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Muskegon County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.