Funeral services · County · Michigan
Funeral homes in Bay County, MI
Competitor counts, household spending and official business counts for funeral homes in Bay County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #775 of 1,472 scored counties
#30 of 49 scored counties in Michigan
- Listings
- 12
- 0 chain locations (0%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $6.8M
- On funerals · $152 a household
- Spending per listing
- $570K
- 16% below the U.S.
- Listings per 10k households
- 2.7
- 29% above the U.S.
- Population, 2025
- 102,123
- −1.6% since 2020
See the funeral homes around any address in Bay County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 12 funeral homes in Bay County. None of them are chain locations, against 10% across the U.S. That is 2.7 per 10,000 households, 29% above the U.S. rate of 2.1.
Household spending on funerals in Bay County comes to about $6.8M a year: $152 per household, 6% above the U.S. average. That works out to $570K per home, 16% below the U.S. figure of $679K.
Official counts show 9 businesses with payroll classed as funeral homes and funeral services in Bay County in 2023. That is one for every 5,011 households, against one for every 8,510 across the U.S.
Population estimates put the population change in Bay County from 2020 to 2025 at −1.6%, against +3.1% for the U.S. The Groundwork market score for funeral homes in Bay County is 47 (lower middle), #775 of 1,472 scored counties and #30 of 49 scored counties in Michigan.
How Bay County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bay County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.7 | 2.2 | 2.1 |
| Spending per listing | $570K | $661K | $679K |
| Households per official establishment | 5,011 | 7,619 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.2% | −1.7% |
| Population growth, 2020–2025 | −1.6% | +0.6% | +3.1% |
| Spending per household on funerals | $152 | $144 | $143 |
| Median household income | $61,763 | $72,875 | $80,734 |
| Groundwork market score | 47 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 9
- Employees, 2023
- 104
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 120 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Bay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Bay County
- Population, 2025 estimate
- 102,123−1.6% since 2020
- Households
- 45,103
- Median age
- 45.0
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 442 sq. mi.
- People per square mile
- 233
- Median household income
- $61,763+26.5% vs. 2015–2019, before inflation
- Average household income
- $79,153
- Median home value
- $152,200
- Jobs located here
- 31,089
- Daytime population
- 93,442Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for funeral homes, numbered among those based in Michigan, with Bay County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Livingston County, MI | 77 | 9 | 1.2 | $1.3M | +1.7% | #103 of 1,472 |
| 2Ottawa County, MI | 74 | 17 | 1.5 | $966K | +3.9% | #162 of 1,472 |
| 3Grand Traverse County, MI | 72 | 9 | 2.2 | $721K | +1.4% | #205 of 1,472 |
| 4Oakland County, MI | 69 | 65 | 1.2 | $1.2M | +1.2% | #243 of 1,472 |
| 5Midland County, MI | 69 | 5 | 1.4 | $1.1M | +0.3% | #246 of 1,472 |
| 6Macomb County, MI | 66 | 59 | 1.6 | $885K | +0.7% | #324 of 1,472 |
| 7Gladwin County, MI | 63 | 5 | 4.4 | $412K | +2.8% | #427 of 1,472 |
| 8Monroe County, MI | 62 | 12 | 1.9 | $791K | +0.7% | #430 of 1,472 |
| 9Kent County, MI | 62 | 42 | 1.6 | $768K | +2.5% | #431 of 1,472 |
| 10Allegan County, MI | 62 | 11 | 2.4 | $598K | +2.1% | #444 of 1,472 |
| 30Bay County, MI | 47 | 12 | 2.7 | $570K | −1.6% | #775 of 1,472 |
Other business types in Bay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes47
Questions
How many funeral homes are in Bay County, MI?
There are 12 funeral homes on map listings in Bay County as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 9 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Bay County, MI spend on funerals?
About $6.8M a year, or $152 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 12 funeral homes on map listings, it comes to $570K per home. It is estimated from the incomes of the 45,103 households in Bay County and national spending patterns by income.
How does Bay County, MI compare with the U.S. for funeral homes?
Bay County has 2.7 funeral homes per 10,000 households, 29% above the U.S. rate of 2.1. Spending per home is $570K, 16% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Bay County would have about 10, against 12 on map listings. There is one business with payroll in the industry for every 5,011 households, against one for every 8,510 across the U.S.
How fast is Bay County, MI growing?
Population estimates put Bay County at 102,123 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 45,103 households. Median household income in Bay County is $61,763, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bay County scores 47 for funeral homes (lower middle), #775 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bay County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Bay County
Screening a site or an acquisition in Bay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.