Funeral services · Metro area · Michigan
Funeral homes in the Grand Rapids-Wyoming-Kentwood, MI metro area
Competitor counts, household spending and official business counts for funeral homes in the Grand Rapids-Wyoming-Kentwood, MI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #157 of 377 scored metro areas
#5 of 15 scored metro areas based in Michigan
- Listings
- 83
- 9 chain locations (11%)
- Official establishments
- 48
- −5.9% since 2019
- Household spending a year
- $59.6M
- On funerals · $135 a household
- Spending per listing
- $718K
- 6% above the U.S.
- Listings per 10k households
- 1.9
- 10% below the U.S.
- Population, 2025
- 1,183,645
- +2.8% since 2020
See the funeral homes around any address in the Grand Rapids-Wyoming-Kentwood metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 83 funeral homes in the Grand Rapids-Wyoming-Kentwood metro area. Of those, 9 are chain locations, or 11%, against 10% across the U.S. That is 1.9 per 10,000 households, 10% below the U.S. rate of 2.1.
At $135 per household (5% below the U.S. average), households in the Grand Rapids-Wyoming-Kentwood metro area spend about $59.6M a year on funerals. That is about $718K of household spending for each home on map listings, 6% above the U.S. figure of $679K.
The official count of businesses with payroll classed as funeral homes and funeral services in the Grand Rapids-Wyoming-Kentwood metro area was 48 in 2023, down 5.9% from 2019. That is one for every 9,173 households, against one for every 8,510 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $1.7M have gone to businesses classed as funeral homes and funeral services in the Grand Rapids-Wyoming-Kentwood metro area.
Population estimates put the population change in the Grand Rapids-Wyoming-Kentwood metro area from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). For funeral homes, the Grand Rapids-Wyoming-Kentwood metro area has a Groundwork market score of 53 (upper middle): #157 of 377 scored metro areas and #5 of 15 scored metro areas based in Michigan.
How the Grand Rapids-Wyoming-Kentwood metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Grand Rapids-Wyoming-Kentwood metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.9 | 2.2 | 2.1 |
| Spending per listing | $718K | $661K | $679K |
| Households per official establishment | 9,173 | 7,619 | 8,510 |
| Official establishment growth, 2019–2023 | −5.9% | −0.2% | −1.7% |
| Population growth, 2020–2025 | +2.8% | +0.6% | +3.1% |
| Spending per household on funerals | $135 | $144 | $143 |
| Median household income | $82,874 | $72,875 | $80,734 |
| Groundwork market score | 53 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48−5.9% over the period
- Employees, 2023
- 357
- Annual payroll, 2023
- $13.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 839 chain locations
- Listings at the U.S. rate for this spending
- 88The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $1.7M
SBA-backed loans to businesses classed as funeral homes and funeral services in the Grand Rapids-Wyoming-Kentwood metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Grand Rapids-Wyoming-Kentwood metro area
- Population, 2025 estimate
- 1,183,645+2.8% since 2020
- Households
- 440,316
- Median age
- 38.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 3,243 sq. mi.
- People per square mile
- 358
- Median household income
- $82,874
- Average household income
- $107,922
- Median home value
- $285,300
- Jobs located here
- 566,419
- Daytime population
- 1,215,585Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Grand Rapids-Wyoming-Kentwood metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for funeral homes, numbered among those based in Michigan, with the Grand Rapids-Wyoming-Kentwood metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Traverse City, MI | 65 | 15 | 2.3 | $753K | +2.2% | #95 of 377 |
| 2Midland, MI | 64 | 5 | 1.4 | $1.1M | +0.3% | #97 of 377 |
| 3Detroit-Warren-Dearborn, MI | 55 | 291 | 1.6 | $857K | +0.1% | #144 of 377 |
| 4Ann Arbor, MI | 53 | 19 | 1.3 | $976K | −0.4% | #155 of 377 |
| 5Grand Rapids-Wyoming-Kentwood, MI | 53 | 83 | 1.9 | $718K | +2.8% | #157 of 377 |
| 6Monroe, MI | 52 | 12 | 1.9 | $791K | +0.7% | #161 of 377 |
| 7Flint, MI | 48 | 33 | 2.0 | $728K | −1.1% | #189 of 377 |
| 8Battle Creek, MI | 44 | 14 | 2.6 | $544K | −0.6% | #219 of 377 |
| 9Kalamazoo-Portage, MI | 42 | 20 | 1.9 | $675K | +0.8% | #232 of 377 |
| 10Muskegon-Norton Shores, MI | 42 | 21 | 3.1 | $484K | +1.8% | #240 of 377 |
Other business types in the Grand Rapids-Wyoming-Kentwood metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes53
Questions
How many funeral homes are in the Grand Rapids-Wyoming-Kentwood, MI metro area?
There are 83 funeral homes on map listings in the Grand Rapids-Wyoming-Kentwood metro area as of September 2026. 9 of them (11%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 48 businesses with payroll classed as funeral homes and funeral services in 2023, down 5.9% from 2019.
How much do households in the Grand Rapids-Wyoming-Kentwood, MI metro area spend on funerals?
About $59.6M a year, or $135 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 83 funeral homes on map listings, it comes to $718K per home. It is estimated from the incomes of the 440,316 households in the Grand Rapids-Wyoming-Kentwood metro area and national spending patterns by income.
How does the Grand Rapids-Wyoming-Kentwood, MI metro area compare with the U.S. for funeral homes?
The Grand Rapids-Wyoming-Kentwood metro area has 1.9 funeral homes per 10,000 households, 10% below the U.S. rate of 2.1. Spending per home is $718K, 6% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Grand Rapids-Wyoming-Kentwood metro area would have about 88, against 83 on map listings. There is one business with payroll in the industry for every 9,173 households, against one for every 8,510 across the U.S. The official count fell 5.9% from 2019 to 2023, against −1.7% for the U.S.
How fast is the Grand Rapids-Wyoming-Kentwood, MI metro area growing?
Population estimates put the Grand Rapids-Wyoming-Kentwood metro area at 1,183,645 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 440,316 households. Median household income in the Grand Rapids-Wyoming-Kentwood metro area is $82,874, 3% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Grand Rapids-Wyoming-Kentwood metro area scores 53 for funeral homes (upper middle), #157 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Grand Rapids-Wyoming-Kentwood metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Grand Rapids-Wyoming-Kentwood metro area
Screening a site or an acquisition in the Grand Rapids-Wyoming-Kentwood metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.