Groundwork

Funeral services · Metro area · Michigan

Funeral homes in the Kalamazoo-Portage, MI metro area

How the Kalamazoo-Portage, MI metro area compares with other metro areas and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #232 of 377 scored metro areas
#9 of 15 scored metro areas based in Michigan

Listings
20
6 chain locations (30%)
Official establishments
13
Businesses with payroll, 2023
Household spending a year
$13.5M
On funerals · $126 a household
Spending per listing
$675K
In line with the U.S.
Listings per 10k households
1.9
10% below the U.S.
Population, 2025
263,795
+0.8% since 2020

See the funeral homes around any address in the Kalamazoo-Portage metro area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kalamazoo-Portage metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Kalamazoo-Portage metro area spend about $13.5M a year on funerals, or $126 per household, 12% below the U.S. average. That works out to $675K per home, in line with the U.S. figure of $679K.

The Kalamazoo-Portage metro area has 20 funeral homes on map listings as of September 2026. Of those, 6 are chain locations, or 30%, against 10% across the U.S. Per 10,000 households, that is 1.9, 10% below the U.S. rate of 2.1.

Official counts show 13 businesses with payroll classed as funeral homes and funeral services in the Kalamazoo-Portage metro area in 2023. That is one for every 8,239 households, against one for every 8,510 across the U.S.

Population estimates put the population change in the Kalamazoo-Portage metro area from 2020 to 2025 at +0.8%, slower than the U.S. (+3.1%). The Groundwork market score for funeral homes in the Kalamazoo-Portage metro area is 42 (lower middle), #232 of 377 scored metro areas and #9 of 15 scored metro areas based in Michigan.

How the Kalamazoo-Portage metro area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Kalamazoo-Portage, MI metro area compared with Michigan and the U.S.
MeasureKalamazoo-Portage metro areaMichiganU.S.
Listings per 10k households1.92.22.1
Spending per listing$675K$661K$679K
Households per official establishment8,2397,6198,510
Official establishment growth, 2019–2023n/a−0.2%−1.7%
Population growth, 2020–2025+0.8%+0.6%+3.1%
Spending per household on funerals$126$144$143
Median household income$72,532$72,875$80,734
Groundwork market score4248

Official counts and lending

Businesses

Official establishments, 2019 to 2023
13
Employees, 2023
129
Annual payroll, 2023
$4.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
206 chain locations
Listings at the U.S. rate for this spending
20The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in the Kalamazoo-Portage metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Kalamazoo-Portage metro area

Population, 2025 estimate
263,795+0.8% since 2020
Households
107,110
Median age
37.4
Homes lived in by their owners
65%
Vehicles per household
1.7
Land area
562 sq. mi.
People per square mile
467
Median household income
$72,532+28.4% vs. 2015–2019, before inflation
Average household income
$100,205
Median home value
$241,800
Jobs located here
120,525
Daytime population
271,929Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Kalamazoo-Portage metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Kalamazoo-Portage metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Michigan

Every Michigan market ranked →

The highest-scoring metro areas in Michigan for funeral homes, numbered among those based in Michigan, with the Kalamazoo-Portage metro area marked.

Top metro areas in Michigan

Metro areas in Michigan ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Traverse City, MI65152.3$753K+2.2%#95 of 377
2Midland, MI6451.4$1.1M+0.3%#97 of 377
3Detroit-Warren-Dearborn, MI552911.6$857K+0.1%#144 of 377
4Ann Arbor, MI53191.3$976K−0.4%#155 of 377
5Grand Rapids-Wyoming-Kentwood, MI53831.9$718K+2.8%#157 of 377
6Monroe, MI52121.9$791K+0.7%#161 of 377
7Flint, MI48332.0$728K−1.1%#189 of 377
8Battle Creek, MI44142.6$544K−0.6%#219 of 377
9Kalamazoo-Portage, MI42201.9$675K+0.8%#232 of 377
10Muskegon-Norton Shores, MI42213.1$484K+1.8%#240 of 377

Other business types in the Kalamazoo-Portage metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Kalamazoo-Portage, MI metro area?

Map listings as of September 2026 show 20 funeral homes in the Kalamazoo-Portage metro area. 6 of them (30%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 13 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in the Kalamazoo-Portage, MI metro area spend on funerals?

About $13.5M a year, or $126 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 20 funeral homes on map listings, it comes to $675K per home. It is estimated from the incomes of the 107,110 households in the Kalamazoo-Portage metro area and national spending patterns by income.

How does the Kalamazoo-Portage, MI metro area compare with the U.S. for funeral homes?

The Kalamazoo-Portage metro area has 1.9 funeral homes per 10,000 households, 10% below the U.S. rate of 2.1. Spending per home is $675K, in line with the U.S. figure of $679K. The count on map listings matches the U.S. ratio of funeral homes to household spending. There is one business with payroll in the industry for every 8,239 households, against one for every 8,510 across the U.S.

How fast is the Kalamazoo-Portage, MI metro area growing?

Population estimates put the Kalamazoo-Portage metro area at 263,795 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 107,110 households. The median household income in the Kalamazoo-Portage metro area is $72,532 a year, 10% below the U.S. median of $80,734. That rose 28.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kalamazoo-Portage metro area scores 42 for funeral homes (lower middle), #232 of 377 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Kalamazoo-Portage metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Kalamazoo-Portage metro area

Screening a site or an acquisition in the Kalamazoo-Portage metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Kalamazoo-Portage metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.