Funeral services · County · Michigan
Funeral homes in Ionia County, MI
Competitor counts, household spending and official business counts for funeral homes in Ionia County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #861 of 1,472 scored counties
#37 of 49 scored counties in Michigan
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $3.3M
- On funerals · $143 a household
- Spending per listing
- $476K
- 30% below the U.S.
- Listings per 10k households
- 3.0
- 43% above the U.S.
- Population, 2025
- 66,557
- −0.5% since 2020
See the funeral homes around any address in Ionia County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ionia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Ionia County spend about $3.3M a year on funerals, or $143 per household, in line with the U.S. average. That works out to $476K per home, 30% below the U.S. figure of $679K.
Ionia County has 7 funeral homes on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. That comes to 3.0 for every 10,000 households, 43% above the U.S. rate of 2.1.
In 2023, official counts showed 4 businesses with payroll in Ionia County classed as funeral homes and funeral services. That is one for every 5,839 households, against one for every 8,510 across the U.S.
Population estimates show Ionia County declined 0.5% from 2020 to 2025, against +3.1% for the U.S. Ionia County scores 44 (lower middle) on the Groundwork market score for funeral homes, ranking #861 of 1,472 scored counties and #37 of 49 scored counties in Michigan.
How Ionia County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ionia County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 2.2 | 2.1 |
| Spending per listing | $476K | $661K | $679K |
| Households per official establishment | 5,839 | 7,619 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.2% | −1.7% |
| Population growth, 2020–2025 | −0.5% | +0.6% | +3.1% |
| Spending per household on funerals | $143 | $144 | $143 |
| Median household income | $75,611 | $72,875 | $80,734 |
| Groundwork market score | 44 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 15
- Annual payroll, 2023
- $364K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Ionia County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Ionia County
- Population, 2025 estimate
- 66,557−0.5% since 2020
- Households
- 23,355
- Median age
- 39.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 571 sq. mi.
- People per square mile
- 117
- Median household income
- $75,611+32.6% vs. 2015–2019, before inflation
- Average household income
- $88,563
- Median home value
- $198,500
- Jobs located here
- 18,430
- Daytime population
- 58,714Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ionia County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Ionia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for funeral homes, numbered among those based in Michigan, with Ionia County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Livingston County, MI | 77 | 9 | 1.2 | $1.3M | +1.7% | #103 of 1,472 |
| 2Ottawa County, MI | 74 | 17 | 1.5 | $966K | +3.9% | #162 of 1,472 |
| 3Grand Traverse County, MI | 72 | 9 | 2.2 | $721K | +1.4% | #205 of 1,472 |
| 4Oakland County, MI | 69 | 65 | 1.2 | $1.2M | +1.2% | #243 of 1,472 |
| 5Midland County, MI | 69 | 5 | 1.4 | $1.1M | +0.3% | #246 of 1,472 |
| 6Macomb County, MI | 66 | 59 | 1.6 | $885K | +0.7% | #324 of 1,472 |
| 7Gladwin County, MI | 63 | 5 | 4.4 | $412K | +2.8% | #427 of 1,472 |
| 8Monroe County, MI | 62 | 12 | 1.9 | $791K | +0.7% | #430 of 1,472 |
| 9Kent County, MI | 62 | 42 | 1.6 | $768K | +2.5% | #431 of 1,472 |
| 10Allegan County, MI | 62 | 11 | 2.4 | $598K | +2.1% | #444 of 1,472 |
| 37Ionia County, MI | 44 | 7 | 3.0 | $476K | −0.5% | #861 of 1,472 |
Other business types in Ionia County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes44
Questions
How many funeral homes are in Ionia County, MI?
Map listings as of September 2026 show 7 funeral homes in Ionia County. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Ionia County, MI spend on funerals?
About $3.3M a year, or $143 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 7 funeral homes on map listings, it comes to $476K per home. It is estimated from the incomes of the 23,355 households in Ionia County and national spending patterns by income.
How does Ionia County, MI compare with the U.S. for funeral homes?
Ionia County has 3.0 funeral homes per 10,000 households, 43% above the U.S. rate of 2.1. Spending per home is $476K, 30% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Ionia County would have about 5, against 7 on map listings. There is one business with payroll in the industry for every 5,839 households, against one for every 8,510 across the U.S.
How fast is Ionia County, MI growing?
Population estimates put Ionia County at 66,557 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 23,355 households. The median household income in Ionia County is $75,611 a year, 6% below the U.S. median of $80,734. That rose 32.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ionia County scores 44 for funeral homes (lower middle), #861 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ionia County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Ionia County
Screening a site or an acquisition in Ionia County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ionia County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.