Funeral services · Small-town market · Michigan
Funeral homes in the Holland, MI area
How the Holland, MI area compares with other small-town markets and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #45 of 365 scored small-town markets
#1 of 15 scored small-town markets based in Michigan
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $6.6M
- On funerals · $144 a household
- Spending per listing
- $598K
- 12% below the U.S.
- Listings per 10k households
- 2.4
- 14% above the U.S.
- Population, 2025
- 123,188
- +2.1% since 2020
See the funeral homes around any address in the Holland area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Holland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 11 funeral homes in the Holland area. One of them (9%) is a chain location, against 10% across the U.S. That comes to 2.4 for every 10,000 households, 14% above the U.S. rate of 2.1.
Household spending on funerals in the Holland area comes to about $6.6M a year: $144 per household, in line with the U.S. average. That is about $598K of household spending for each home on map listings, 12% below the U.S. figure of $679K.
Official counts show 4 businesses with payroll classed as funeral homes and funeral services in the Holland area in 2023. That is one for every 11,381 households, against one for every 8,510 across the U.S.
Between 2020 and 2025, the population of the Holland area grew 2.1%, slower than the U.S. (+3.1%). The Groundwork market score for funeral homes in the Holland area is 76 (high), #45 of 365 scored small-town markets and #1 of 15 scored small-town markets based in Michigan. That puts it in the top quarter of small-town markets.
How the Holland area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Holland area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.4 | 2.2 | 2.1 |
| Spending per listing | $598K | $661K | $679K |
| Households per official establishment | 11,381 | 7,619 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.2% | −1.7% |
| Population growth, 2020–2025 | +2.1% | +0.6% | +3.1% |
| Spending per household on funerals | $144 | $144 | $143 |
| Median household income | $83,283 | $72,875 | $80,734 |
| Groundwork market score | 76 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 34
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Holland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Holland area
- Population, 2025 estimate
- 123,188+2.1% since 2020
- Households
- 45,522
- Median age
- 41.4
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.0
- Land area
- 825 sq. mi.
- People per square mile
- 147
- Median household income
- $83,283+32.3% vs. 2015–2019, before inflation
- Average household income
- $103,889
- Median home value
- $267,100
- Jobs located here
- 42,851
- Daytime population
- 107,584Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Holland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Holland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for funeral homes, numbered among those based in Michigan (a market based in another state is listed without a number), with the Holland area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 76 | 11 | 2.4 | $598K | +2.1% | #45 of 365 |
| 2Owosso, MI | 69 | 8 | 2.8 | $528K | −0.4% | #68 of 365 |
| 3Cadillac, MI | 68 | 6 | 3.1 | $528K | +2.0% | #73 of 365 |
| 4Big Rapids, MI | 68 | 5 | 3.0 | $482K | +4.7% | #76 of 365 |
| 5Ludington, MI | 68 | 5 | 3.9 | $446K | 0.0% | #77 of 365 |
| 6Marquette, MI | 67 | 9 | 3.2 | $455K | +2.3% | #81 of 365 |
| Marinette, WI-MI | 63 | 11 | 3.7 | $470K | +0.3% | #101 of 365 |
| 7Hillsdale, MI | 61 | 5 | 2.8 | $573K | 0.0% | #110 of 365 |
| 8Alpena, MI | 58 | 6 | 4.6 | $378K | −0.1% | #131 of 365 |
| 9Coldwater, MI | 55 | 8 | 4.7 | $322K | +2.5% | #148 of 365 |
Other business types in the Holland area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes76
Questions
How many funeral homes are in the Holland, MI area?
The Holland area has 11 funeral homes on map listings as of September 2026. One of them (9%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Holland, MI area spend on funerals?
About $6.6M a year, or $144 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 11 funeral homes on map listings, it comes to $598K per home. It is estimated from the incomes of the 45,522 households in the Holland area and national spending patterns by income.
How does the Holland, MI area compare with the U.S. for funeral homes?
The Holland area has 2.4 funeral homes per 10,000 households, 14% above the U.S. rate of 2.1. Spending per home is $598K, 12% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Holland area would have about 10, against 11 on map listings. There is one business with payroll in the industry for every 11,381 households, against one for every 8,510 across the U.S.
How fast is the Holland, MI area growing?
Population estimates put the Holland area at 123,188 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 45,522 households. Median household income in the Holland area is $83,283, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Holland area scores 76 for funeral homes (high), #45 of 365 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Holland area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Holland area
Screening a site or an acquisition in the Holland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Holland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.