Funeral services · County · Michigan
Funeral homes in Saginaw County, MI
The funeral homes in Saginaw County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #838 of 1,472 scored counties
#35 of 49 scored counties in Michigan
- Listings
- 27
- 3 chain locations (11%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $12.2M
- On funerals · $156 a household
- Spending per listing
- $451K
- 33% below the U.S.
- Listings per 10k households
- 3.5
- 67% above the U.S.
- Population, 2025
- 187,688
- −1.1% since 2020
See the funeral homes around any address in Saginaw County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Saginaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 27 funeral homes in Saginaw County. Chain locations make up 11% of them, against 10% across the U.S. That is 3.5 per 10,000 households, 67% above the U.S. rate of 2.1.
Households in Saginaw County spend about $12.2M a year on funerals, or $156 per household, 10% above the U.S. average. That works out to $451K per home, 33% below the U.S. figure of $679K.
The official count of businesses with payroll classed as funeral homes and funeral services in Saginaw County was 15 in 2023. That is one for every 5,197 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.9M has gone to businesses classed as funeral homes and funeral services in Saginaw County.
Population estimates show Saginaw County declined 1.1% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for funeral homes in Saginaw County is 45 (lower middle), #838 of 1,472 scored counties and #35 of 49 scored counties in Michigan.
How Saginaw County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Saginaw County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.5 | 2.2 | 2.1 |
| Spending per listing | $451K | $661K | $679K |
| Households per official establishment | 5,197 | 7,619 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.2% | −1.7% |
| Population growth, 2020–2025 | −1.1% | +0.6% | +3.1% |
| Spending per household on funerals | $156 | $144 | $143 |
| Median household income | $60,622 | $72,875 | $80,734 |
| Groundwork market score | 45 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 15
- Employees, 2023
- 154
- Annual payroll, 2023
- $5.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 273 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.9M
SBA-backed loans to businesses classed as funeral homes and funeral services in Saginaw County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Saginaw County
- Population, 2025 estimate
- 187,688−1.1% since 2020
- Households
- 77,958
- Median age
- 41.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 801 sq. mi.
- People per square mile
- 236
- Median household income
- $60,622+26.3% vs. 2015–2019, before inflation
- Average household income
- $82,545
- Median home value
- $152,800
- Jobs located here
- 77,780
- Daytime population
- 194,916Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Saginaw County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Saginaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for funeral homes, numbered among those based in Michigan, with Saginaw County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Livingston County, MI | 77 | 9 | 1.2 | $1.3M | +1.7% | #103 of 1,472 |
| 2Ottawa County, MI | 74 | 17 | 1.5 | $966K | +3.9% | #162 of 1,472 |
| 3Grand Traverse County, MI | 72 | 9 | 2.2 | $721K | +1.4% | #205 of 1,472 |
| 4Oakland County, MI | 69 | 65 | 1.2 | $1.2M | +1.2% | #243 of 1,472 |
| 5Midland County, MI | 69 | 5 | 1.4 | $1.1M | +0.3% | #246 of 1,472 |
| 6Macomb County, MI | 66 | 59 | 1.6 | $885K | +0.7% | #324 of 1,472 |
| 7Gladwin County, MI | 63 | 5 | 4.4 | $412K | +2.8% | #427 of 1,472 |
| 8Monroe County, MI | 62 | 12 | 1.9 | $791K | +0.7% | #430 of 1,472 |
| 9Kent County, MI | 62 | 42 | 1.6 | $768K | +2.5% | #431 of 1,472 |
| 10Allegan County, MI | 62 | 11 | 2.4 | $598K | +2.1% | #444 of 1,472 |
| 35Saginaw County, MI | 45 | 27 | 3.5 | $451K | −1.1% | #838 of 1,472 |
Other business types in Saginaw County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes45
Questions
How many funeral homes are in Saginaw County, MI?
There are 27 funeral homes on map listings in Saginaw County as of September 2026. 3 of them (11%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 15 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Saginaw County, MI spend on funerals?
About $12.2M a year, or $156 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 27 funeral homes on map listings, it comes to $451K per home. It is estimated from the incomes of the 77,958 households in Saginaw County and national spending patterns by income.
How does Saginaw County, MI compare with the U.S. for funeral homes?
Saginaw County has 3.5 funeral homes per 10,000 households, 67% above the U.S. rate of 2.1. Spending per home is $451K, 33% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Saginaw County would have about 18, against 27 on map listings. There is one business with payroll in the industry for every 5,197 households, against one for every 8,510 across the U.S.
How fast is Saginaw County, MI growing?
Population estimates put Saginaw County at 187,688 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 77,958 households. Median household income in Saginaw County is $60,622, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Saginaw County scores 45 for funeral homes (lower middle), #838 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Saginaw County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Saginaw County
Screening a site or an acquisition in Saginaw County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Saginaw County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.