Funeral services · County · Michigan
Funeral homes in Kent County, MI
The funeral homes in Kent County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #431 of 1,472 scored counties
#9 of 49 scored counties in Michigan
- Listings
- 42
- 4 chain locations (10%)
- Official establishments
- 24
- −11.1% since 2019
- Household spending a year
- $32.3M
- On funerals · $126 a household
- Spending per listing
- $768K
- 13% above the U.S.
- Listings per 10k households
- 1.6
- 24% below the U.S.
- Population, 2025
- 675,232
- +2.5% since 2020
See the funeral homes around any address in Kent County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on funerals in Kent County comes to about $32.3M a year: $126 per household, 12% below the U.S. average. That is about $768K of household spending for each home on map listings, 13% above the U.S. figure of $679K.
Kent County has 42 funeral homes on map listings as of September 2026. Of those, 4 are chain locations, or 10%, against 10% across the U.S. That comes to 1.6 for every 10,000 households, 24% below the U.S. rate of 2.1.
Official counts show 24 businesses with payroll classed as funeral homes and funeral services in Kent County in 2023, down 11.1% from 2019. That is one for every 10,694 households, against one for every 8,510 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $516K have gone to businesses classed as funeral homes and funeral services in Kent County.
Between 2020 and 2025, the population of Kent County grew 2.5%, slower than the U.S. (+3.1%). For funeral homes, Kent County has a Groundwork market score of 62 (upper middle): #431 of 1,472 scored counties and #9 of 49 scored counties in Michigan.
How Kent County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kent County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.6 | 2.2 | 2.1 |
| Spending per listing | $768K | $661K | $679K |
| Households per official establishment | 10,694 | 7,619 | 8,510 |
| Official establishment growth, 2019–2023 | −11.1% | −0.2% | −1.7% |
| Population growth, 2020–2025 | +2.5% | +0.6% | +3.1% |
| Spending per household on funerals | $126 | $144 | $143 |
| Median household income | $82,631 | $72,875 | $80,734 |
| Groundwork market score | 62 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 24−11.1% over the period
- Employees, 2023
- 195
- Annual payroll, 2023
- $8.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 424 chain locations
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $516K
SBA-backed loans to businesses classed as funeral homes and funeral services in Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kent County
- Population, 2025 estimate
- 675,232+2.5% since 2020
- Households
- 256,648
- Median age
- 37.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 850 sq. mi.
- People per square mile
- 781
- Median household income
- $82,631+31.1% vs. 2015–2019, before inflation
- Average household income
- $109,612
- Median home value
- $289,900
- Jobs located here
- 399,575
- Daytime population
- 767,130Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for funeral homes, numbered among those based in Michigan, with Kent County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Livingston County, MI | 77 | 9 | 1.2 | $1.3M | +1.7% | #103 of 1,472 |
| 2Ottawa County, MI | 74 | 17 | 1.5 | $966K | +3.9% | #162 of 1,472 |
| 3Grand Traverse County, MI | 72 | 9 | 2.2 | $721K | +1.4% | #205 of 1,472 |
| 4Oakland County, MI | 69 | 65 | 1.2 | $1.2M | +1.2% | #243 of 1,472 |
| 5Midland County, MI | 69 | 5 | 1.4 | $1.1M | +0.3% | #246 of 1,472 |
| 6Macomb County, MI | 66 | 59 | 1.6 | $885K | +0.7% | #324 of 1,472 |
| 7Gladwin County, MI | 63 | 5 | 4.4 | $412K | +2.8% | #427 of 1,472 |
| 8Monroe County, MI | 62 | 12 | 1.9 | $791K | +0.7% | #430 of 1,472 |
| 9Kent County, MI | 62 | 42 | 1.6 | $768K | +2.5% | #431 of 1,472 |
| 10Allegan County, MI | 62 | 11 | 2.4 | $598K | +2.1% | #444 of 1,472 |
Other business types in Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes62
Questions
How many funeral homes are in Kent County, MI?
Map listings as of September 2026 show 42 funeral homes in Kent County. 4 of them (10%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 24 businesses with payroll classed as funeral homes and funeral services in 2023, down 11.1% from 2019.
How much do households in Kent County, MI spend on funerals?
About $32.3M a year, or $126 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 42 funeral homes on map listings, it comes to $768K per home. It is estimated from the incomes of the 256,648 households in Kent County and national spending patterns by income.
How does Kent County, MI compare with the U.S. for funeral homes?
Kent County has 1.6 funeral homes per 10,000 households, 24% below the U.S. rate of 2.1. Spending per home is $768K, 13% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Kent County would have about 48, against 42 on map listings. There is one business with payroll in the industry for every 10,694 households, against one for every 8,510 across the U.S. The official count fell 11.1% from 2019 to 2023, against −1.7% for the U.S.
How fast is Kent County, MI growing?
Population estimates put Kent County at 675,232 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 256,648 households. The median household income in Kent County is $82,631 a year, 2% above the U.S. median of $80,734. That rose 31.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kent County scores 62 for funeral homes (upper middle), #431 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kent County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Kent County
Screening a site or an acquisition in Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.